As of the second quarter of 2015, the number of China's mobile phone subscribers topped 1.3 billion, with the adoption of 3G/4G services reaching 53.4%. Ninety seven million smartphones were shipped in the quarter. When it comes to performance of individual brands in China, Huawei and Xiaomi staged the best performance while Apple continued to enjoy brisk sales. Sales of Samsung and Lenovo however continued to slide further. This report examines the development of the Chinese smartphone market during the second and third quarter of 2015 from the perspective of telecom operators and smartphone branded vendors. List of Topics "Development of the Chinese mobile communications market, touching on recent development highlights of China Mobile, China Telecom, China Unicom as well as their product and market strategies Recent quarter review of subscriber base of aforementioned three major operators, underscoring development and penetration rate of 3G/4G subscriber base Recent quarter review of Chinese mobile phone market volume and market share by major branded vendors Recent development of smartphone branded vendors including Samsung, Apple, Lenovo, Huawei, HTC, and Xiaomi and includes the detailed analysis of their product and channel strategies in the Chinese market Profileof smartphones launched by major Chinese smartphone branded vendors in the third quarter of 2015" List of Companies Apple China Mobile China Telecom China Tower Company China Unicom Coolpad Gionee Google Hisilicon HTC Huawei Jingdong Lenovo MediaTek Motorola OPPO Qualcomm Samsung Suning Tmall Vivo Xiaomi ZTE ZU
Table of Contents 1. Development of the Chinese Mobile Communications Market 1.1 China Mobile 1.2 China Telecom 1.3 China Unicom 2. Development of the Chinese Smartphone Market and Major Players 2.1 Samsung 2.2 Apple 2.3 Lenovo 2.4 Huawei 2.5 Xiaomi 2.6 HTC 3. Major Chinese Smartphone Brands and Their Products Appendix Glossary of Terms List of Companies
List of Tables Table 1: Smartphones Launched by Chinese Branded Vendors in 3Q 2015 List of Figures Figure 1: Accumulated Subscriber Base of China Mobile, China Unicom, China Telecom, 1Q 2013 - 2Q 2015 Figure 2: Accumulated 3G/4G Subscriber Base of China Mobile, China Unicom and China Telecom, 1Q 2013 - 2Q 2015 Figure 3: Chinese Smartphone Market Volume, 1Q 2013 – 2Q 2015 Figure 4: Chinese Smartphone Market Share by Branded Vendor, 1Q 2013 – 2Q 2015
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