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Chinese Smartphone Market Development, 1Q 2015

Published: Apr, 2015 | Pages: 16 | Publisher: Market Intelligence & Consulting Institute
Industry: Telecommunications And Wireless | Report Format: Electronic (PDF)

As of the fourth quarter of 2014, Chinese mobile phone users totaled around 1.29 billion and combined user adoption of 3G and 4G reached nearly 47%. Sales volume of smartphones in China arrived at 104.2 million units in the same quarter. Xiaomi, Huawei and Lenovo managed to maintain their leading positions while Apple made a significant progress on the back of iPhone 6 and iPhone 6 Plus. In contrast, Samsung, Coolpad, and ZTE all showed signs of decline. This report examines the development of the Chinese smartphone market during the fourth quarter of 2014 and the first quarter of 2015, from the perspectives of telecom operators and smartphone branded vendors.

List of Topics
Development of the Chinese mobile communication market, touching on accumulated mobile phone number and 3G/4G user base of three major Chinese telecom operators: China Mobile, China Telecom, China Unicom

Chinese mobile phone market volume, with shipment breakdowns by major branded vendors

Development of smartphone branded vendors including Samsung, Apple, Lenovo, Huawei, HTC, and Xiaomi, touching on their product and channel strategies targeted for the Chinese market

Profiling the product portfolios of major Chinese smartphone branded vendors, as of the first quarter of 2015

List of Companies
Alibaba
 Apple
 China Mobile
 China Telecom
 China Unicom
 China UnionPay
 Coolpad
 Gionee
 Gome
 Huawei
 JD.com
 K-Touch
 Lenovo
 Meizu
 Oppo
 Samsung
 Suning
 T-Mall
 Vivo
 Xiaomi
 YHD.com
 ZT
 Table of Contents
1. Development of the Chinese Mobile Communications Market
1.1 China Mobile
1.2 China Telecom
1.3 China Unicom
2. Development of the Chinese Smartphone Market
2.1 Samsung
2.2 Apple
2.3 Lenovo
2.4 Huawei
2.5 HTC
2.6 Xiaomi
3. Development of Major Chinese Smartphone Vendors
Appendix
Glossary of Terms
List of Companies

List of Tables
Table 1 New Smartphones Launched by Chinese Leading Branded Vendors in 1Q 2015
 



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