Chinese Smartphone Market Development, 4Q 2014

As of the third quarter of 2014, Chinese mobile phone users totaled around 1.28 billion and combined user adoption of 3G and 4G reached nearly 43%. Sales volume of smartphones in China arrived at 99.4 million units in the same quarter. 

With continuous shrinkage of market share in China, Samsung has not only lagged behind Xiaomi and Lenovo, but also has been in a tug of war with Chinese brands such as Huawei and Coolpad. This report examines the development of the Chinese smartphone market during the third and fourth quarter of 2014, from the perspectives of telecom operators and smartphone branded vendors.

List of Topics
Development of the Chinese mobile communication market, touching on accumulated mobile phone number and 3G/4G user base of three major Chinese telecom operators: China Mobile, China Telecom, China Unicom
Chinese mobile phone market volume, with shipment breakdowns by major branded vendors
Development of smartphone branded vendors including Samsung, Apple, Lenovo, Huawei, HTC, and Xiaomi, touching on their product and channel strategies targeted for the Chinese market
Profiling the product portfolios of major Chinese smartphone branded vendors, as of the fourth quarter of 2014

List of Companies
Alibaba, Baidu, China Mobile, China Telecom, China Unicom, Coolpad, Gionee, HTC, Huawei, K-Touch, Lenovo, Meizu, OPPO, Samsung, Sina, T-Mall, Vivo, Weibo, Xiaomi, ZTE.