In 2014, the Mobile China Alliance reported to the Chinese NDRC (National Development and Reform Commission), alleging Qualcomm of harming China's mobile phone industry. After 14 months of anti-trust investigation, Qualcomm is found guilty of violating Chinese antitrust laws and sentenced to a fine of US$975 million. On top of that, Qualcomm is prohibited to sell bundled patents to Chinese companies. Master in the core technology of communications, Qualcomm has its main source of profit from royalties of patent licensing. This report examines the impact of China's anti-trust sentence on Qualcomm, the overall chip industry and China's mobile phone industry. List of Topics Background of China's antitrust investigation on Qualcomm who was accused of violating the country's antitrust laws Highlighting the effects of Qualcomm's antitrust sentence on the global and the Chinese IC industry Touching on the impacts on Qualcomm from the financial and sales aspects, and includes Qualcomm's two possible strategies following sentence outcomes List of Companies CCIA HP Huawei Intel Marvell MediaTek Microsoft NDRC Qualcomm Spreadtrum ZT
Table of Contents 1.Background 2 Impacts on Qualcomm 2.1 Financial Aspect 2.2 Sales Aspect 3 Qualcomm's Possible Strategies 3.1 First Scenario: Sustain Profits with High Pricing Strategy 3.2 Second Scenario: Trade Price for Market Share 4 Subsequent Impacts on the Industry 4.1 Chinese Companies' Competitiveness to be Enhanced with Reduced Licensing Costs 4.2 Importance of Patent Deployment Increases to Benefit the Industry in the Long Run 4.3 International Brands' Cooperation with Chinese Companies Growing in Importance 5 Conclusion 5.1 Qualcomm Pricing Strategy Reshapes IC Makers' Market Landscape 5.2 Chinese Mobile Phone Brands Become More Competitive11 5.3 The Model of International Businesses' Entry into the Chinese Market is Changing Appendix List of Tables Table 1 Qulacomm's Revenue Share by Regional Market, 2010 – 2014 List of Figures Figure 1 Qualcomm's Revenue and EBT by Business Unit, 2010 - 2014
List of Tables Table 1 Qulacomm's Revenue Share by Regional Market, 2010 – 2014
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