According to China Child Safety Seat Market Report, 2014, the demand for child safety seats in China will post a CAGR of 68% during 2014-2017 and is expected to hit 8 million sets in 2017, as it is projected. Compared with developed countries, the Chinese child safety seat market is still in its infancy, small in scale and immature in industrial development. Even so, China’s consumption of child safety seats witnessed a surge in 2013, flying as high as 100% over 2012. At present, Shanghai, Shandong and Shenzhen have taken the lead in releasing local laws and regulations in which it is specified that children under 4 years are forced to use safety seats. Meanwhile, China Automotive Technology & Research Center, together with Zhejiang Longsheng Auto Parts Co Ltd and other enterprises are calling upon the government sector should introduce national laws and regulations. In the future, with the increasing consumer awareness of in-car safety for children and regulatory constraints, China’s child safety seat market is expected to grow significantly. Many domestic brands and a large number of brands from Europe, USA, Japan and S. Korea are distributed in China’s child safety seat market, showing relatively low concentration and keen competition. Home-made brands prevail by low price while the imported ones are superior in quality. The sales statistics of child safety seat from Taobao show that homemade LUTULE and Ganen with the price advantage are the two best-selling brands, followed by imported KIDDY, CONCORD and Britax, respectively, whose child safety seats are all priced above RMB2,000. In China, most cars have been equipped with standard child seat interfaces, in which ISO FIX enjoys the most popularity, while LATCH interface is adopted by Chevrolet, Hyundai and some other automakers. China Child Safety Seat Market Report, 2014 contains 8 chapters and 55 charts, highlighting the followings: - Environment of child safety seat industry (mainly including macro economy and relevant policies); - Child safety seat-associated industries (including market status and development trend of finished vehicle, passenger vehicle and infants & children industries). - Child safety seat market in China (covering estimation of market size, purchase channels, price distribution, etc.). - Child safety seat products (containing product quality, sales volume, etc.). - Operation of 8 child safety seat manufactures at home and 11 counterparts abroad (involving profile, financial indicators, revenue structure, product structure, etc.).
1. Industry’s Macro Environment 1.1 Decelerated Growth in Chinese Economy 1.2 A Drop in Growth Rate of Fixed Assets Investment 1.3 Remarkable Slowdown in Import and Export 1.4 Steady Increase of Social Consumption 2 Overview of China Child Safety Seat Industry 2.1 Definition and Classification 2.2 Test Standard 2.3 Development Environment 2.3.1 Number of Children Keeps Increasing 2.3.2 Children Becomes Core Subject in Consumption Upgrading 2.3.3 Two-child Fertility Policy Implementing 2.4 Relevant Laws & Regulations Abroad 2.4.1 USA 2.4.2 UK 2.4.3 Germany 2.4.4 Japan 2.5 Relevant Laws & Regulations in China 3 Child Safety Seat Associated Industries 3.1 Automobile Market 3.2 Passenger Vehicle and Market Segments 3.3 Commercial Vehicle and Market Segments 3.4 Children Industry Consumption 4 Child Safety Seat Market 4.1 Children’s Car Taking in China 4.2 Utilization of Child Safety Seat in China 4.3 Market Size 4.4 Purchase Channel 4.5 Price Distribution 4.6 Installation Method 4.7 Vibration-absorptive Materials 5 Child Safety Seat Products 5.1 Product Quality 5.2 Sale Volume 6 Key Companies Abroad 6.1 Takata Corporation 6.1.1 Profile 6.1.2 Operation 6.1.3 R&D and Investment 6.1.4 Production Base 6.1.5 Takata (Shanghai) Automotive Component Co., Ltd. 6.2 Tokai Rika Co., Ltd. 6.2.1 Profile 6.2.2 Operation 6.3 Combi 6.4 KIDDY 6.4.1 Profile 6.4.2 Main Product 6.4.2 Business in China 6.5 Recaro 6.5.1 Profile 6.5.2 Local Institutions 6.6 Diono 6.7 Graco 6.8 Cybex 6.9 Britax 6.10 CONCORD 6.11 Inglesina 7 Key Companies in China 7.1 Goodbaby International Holdings Limited 7.1.1 Profile 7.1.2 Operation 7.1.3 Operating Revenue Structure 7.1.4 Production Base 7.2 Zhejiang Longsheng Auto Parts Co., Ltd. 7.2.1 Profile 7.2.2 Operation 7.3 LUTULE 7.4 Jiangsu Best Baby Car Seat Mfg. Co.,Ltd 7.5 MAX-INF (NINGBO)BABY PRODUCT CO.,LTD. 7.6 Ningbo Welldon Manufacturing Co., Ltd. 7.7 TAIZHOU GANEN CAR APPLIANCE CO.,LTD. 7.8 Ningbo Belovedbaby Child Product Co., Ltd. 8 Summary and Forecast 8.1 Exponential Growth in Market Size 8.2 Future Trend: Rear-facing Safety Seat
List of Tables: Number of Automobile Makers and YoY Growth in China, 2003-2014 Revenue and YoY Growth of China’s Automobile Manufacturing Industry, 2003-2014 Total Profit and YoY Growth of China’s Automobile Manufacturing Industry, 2003-2014 Gross Margin of China’s Automobile Manufacturing Industry, 2003-2014 China’s Automobile Output and Sales Volume (by Passenger Vehicle and Commercial Vehicle), 2009-2017E China’s Automobile Ownership and YoY Growth, 2007-2017E China’s Passenger Vehicle Output, YoY Growth and % of Total Automobile Output, 2005-2017E Market Share of Various Models by Sales Volume in China’s Passenger Vehicle Market, 2008-2013 China’s Top10 Manufacturers by Passenger Vehicle Sales Volume, 2008-2013 China’s Bus Output (by Model), 2009-2017E China’s Bus Sales Volume (by Model), 2009-2017E China’s Top10 Manufacturers Based on Bus Output and Sales Volume (by Model), 2012-2013 China’s Truck Output (by Model), 2009-2017E China’s Truck Sales Volume (by Model), 2009-2017E China’s Top10 Manufacturers Based on Truck Output and Sales Volume (by Model), 2012-2013 Consumption Structure of Children Industry in China, 2013 Children’s Consumption Consciousness and Content by Ages Consumption Content Structure of Chinese Children (by Ages) Proportion of Various Car Taking Ways for Children in China Distribution of Reasons for not Using Child Safety Seat Sales Volume of Child Safety Seat in China, 2012-2013 Channels for Purchasing Child Safety Seat in China Distribution of Consumers' Intentional Purchase Channels Distribution of Prices of Child Safety Seats Sold on a Chinese E-commerce Platform, 2013Q1 Distribution of Consumers' Target Prices for Child Safety Seat Types of Child Safety Seat Interfaces Used in Top 20 Best-selling Family Car Models in China, Jan.–May 2014 Comparison among Three Filling Materials for Child Safety Seat Determinants for Chinese Consumers' Purchasing Child Safety Seat Ranking List of ADAC’s Test on Safety Seat (Babies: about 0-1.5 years, 0-13kg), 2014 Ranking List of ADAC’s Test on Safety Seat (Infants I: about 0-4 years, 0-18kg (0/I)), 2014 Ranking List of ADAC’s Test on Safety Seat (Infants II: about 1-4 years, 9-18kg (I)), 2014 Ranking List of ADAC’s Test on Safety Seat (Kids: 1-12 years, 9-36kg (I/II/III)), 2014 Ranking List of ADAC’s Test on Safety Seat (Children: 4-12 years, 15-36kg (II/III)), 2014 Sales of Child Safety Seats on an E-commerce Platform Major Financial Data of Takata Corporation, 2013-2014 Sales of Takata Corporation by Region, FY2013-FY2014 R&D Costs of Takata Corporation, FY2012-FY2014 Investment of Takata Corporation, FY2012-FY2014 Production Bases of Takata Corporation Financial Data of Tokai Rika Co., Ltd., FY2013-FY2014 Sales of Tokai Rika Co., Ltd. by Region, FY2012-FY2014 Institutions of Combi in China Main Child Safety Seat Products of Combi Distribution of Sales Network of KIDDY in China Distribution of Local Institutions of Recaro Types of Major Child Safety Seat Products of Graco Major Child Safety Seat Products of Britax Major Financial Indicators of Goodbaby, 2009-2014 Revenue Breakdown of Goodbaby by Product, 2012-2013 Revenue Breakdown of Goodbaby by Region, 2012-2014 Revenue Structure of Goodbaby by Product/Region, 2009-2014 Major Financial Indicators of Zhejiang Longsheng Auto Parts, 2013-2014 Sales Network of LUTULE Major Products of MAX-INF (NINGBO)BABY PRODUCT Sales Volume of Child Safety Seat in China, 2012-2017 List of Companies Takata Corporation Tokai Rika Co., Ltd. Combi KIDDY Recaro Diono Graco Cybex Britax CONCORD Inglesina Goodbaby International Holdings Limited Zhejiang Longsheng Auto Parts Co., Ltd. LUTULE Jiangsu Best Baby Car Seat Mfg. Co.,Ltd MAX-INF (NINGBO)BABY PRODUCT CO.,LTD. Ningbo Welldon Manufacturing Co., Ltd. TAIZHOU GANEN CAR APPLIANCE CO.,LTD. Ningbo Belovedbaby Child Product Co., Ltd.
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