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Breakfast Cereal Market in the US - Market Research Report 2015-2019

Published: Oct 14, 2015 | Pages: 53 | Publisher: Technavio | Industry: Food | Report Format: Electronic (PDF)

About breakfast cereals
Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

Technavio's analysts forecast the breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.

Covered in this report
The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019. To calculate the market size, the retail sales of the following product segments are taken into consideration:
 RTE/cold cereals
 Hot cereals

The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:
 Supermarket and hypermarkets
 Independent stores
 Specialist retailers
 Others (small groceries stores and discount stores)

Technavio's report, Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors' product portfolios.

Key vendors
 General Mills
 Kellogg's
 MOM Brands
 PepsiCo
 Post Foods

Other prominent vendors
 Abbott Nutrition
 Arrowhead Mills
 Back To Nature
 Bob's Red Mill Natural Foods
 Food For Life
 McKee Foods Corporation 
 U.S. Mills
 Udi's Handcrafted Foods
 Weetabix
 Weight Watchers
 Yantai China Pet Foods

Market driver
 Convenient consumption
 For a full, detailed list, view our report

Market challenge
 Existence of various alternatives
 For a full, detailed list, view our report

Market trend
 Product innovations
 For a full, detailed list, view our report

Key questions answered in this report
 What will the market size be in 2019 and what will the growth rate be?
 What are the key market trends?
 What is driving this market?
 What are the challenges to market growth?
 Who are the key vendors in this market space?
 What are the market opportunities and threats faced by the key vendors?
 What are the strengths and weaknesses of the key vendors?
 Table of Contents
PART 01: Executive summary Key insights PART 02: Scope of the report Market overview Top vendor offerings PART 03: Market research methodology Research methodology Economic indicators PART 04: Introduction Key market highlights PART 05: Market landscape Market overview Market size and forecast Market size and forecast Five forces analysis PART 06: Market segmentation by product RTE breakfast cereals in US market size and forecast Hot breakfast cereals in US market size and forecast PART 07: Market segmentation by distribution channel PART 08: Market drivers PART 09: Impact of drivers PART 10: Market challenges PART 11: Impact of drivers and challenges PART 12: Market trends PART 13: Vendor landscape Competitive scenario Market share analysis 2014 Other prominent vendors PART 14: Key vendor analysis General Mills Kellogg's Company MOM Brands PepsiCo PART 15: Appendix List of abbreviations PART 16: Explore Technavio List of Exhibits
Exhibit 01: Product offerings Exhibit 02: An overview of breakfast cereal market in US 2014-2019 Exhibit 03: Market share of breakfast product segments by sales 2014 (%) Exhibit 04: Breakfast cereal in US 2015-2019 ($ billion) Exhibit 05: Breakfast cereal in US 2015-2019 (million tons) Exhibit 06: Five forces analysis Exhibit 07: Market Share by segmentation 2014 (%) Exhibit 08: RTE breakfast cereals in US 2015-2019 ($ billion) Exhibit 09: Hot breakfast cereals in US 2014-2019 ($ billion) Exhibit 10: Comparative analysis of CAGR of product segments 2014-2019 (%) Exhibit 11: Market share by distribution channel in 2014 (%) Exhibit 12: Preference of consumers (%) Exhibit 13: Impact of drivers Exhibit 14: Impact of drivers and challenges Exhibit 15: Market share of breakfast cereal by vendor 2014 (%) Exhibit 16: General Mills: Business segmentation by revenue 2015 Exhibit 17: General Mills: Business segmentation by revenue 2014 and 2015 ($ billion) Exhibit 18: General Mills: Geographical segmentation by revenue 2015 Exhibit 19: Kellogg's Company: Business segmentation by revenue 2014 Exhibit 20: Kellogg's Company: Business segmentation by revenue 2013 and 2014 ($ billions) Exhibit 21: MOM Brands: Product Segmentation 2014 Exhibit 22: PepsiCo: Market share by revenue 2014 (%)

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