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Published: Nov, 2015 | Pages:
21 | Publisher: Market Intelligence & Consulting Institute
Industry: Consumer Electronics | Report Format: Electronic (PDF)
Using big data analytics, this research covers all top water purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by water purifier sales, number of times online users mention about a particular water purifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China. List of Topics Overview of the sales of major water purifier models on two Chinese major online stores Tmall and JD and ranks Chinese as well as foreign water purifier models by sales volume Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them User analysis of major water purifier brands in China, highlighting user distribution by gender, by age, and by region List of Companies 3M Alikes An Zhi Xing Angel AO Smith Brita Doulton Haier Hunsdon JD Online Joyoung Midea Philips Qinyuan Schand Stevoor Sunqueen SYR Tesran Tmall Xiaom
Table of Contents 1. Executive summary4 1.1 Product Sales4 1.2 Brand Position4 1.3 Brand Awareness4 1.4 User Analysis4 2. Research Objective5 3. Product Sales6 4. Brand Position8 5. Brand Awareness10 5.1 Joyoung JYW-T01 Reviews10 5.2 Tesran TSY-2009C Reviews12 5.3 An Zhi Xing AZX-JSQ-03 Reviews13 5.4 Brita Maxtra Reviews14 5.5 An Zhi Xing AZX-08UF-C3+2B Reviews15 6. User Analysis16 6.1 Xiaomi16 6.2 Midea17 6.3 Brita18 Conclusion19 Brand Competition Analysis19 Consumer Preference Analysis20 Appendix21 Glossary of Terms21 List of Companies22
List of Tables Table 1: Brand Competition Analysis19 List of Figures Figure 1: Data Sources and Collection Methods5 Figure 2: Brand Ranking by Number of Items Available on Online Stores6 Figure 3: Sales Volume Ranking by Water Purifier Model6 Figure 4: Sales Volume Ranking by Chinese Water Purifier Model7 Figure 5: Sales Volume Ranking by International Water Purifier Model7 Figure 6: Online Visibility Ranking by Water Purifier Brand8 Figure 7: Sentiment Ranking by Water Purifier Brand9 Figure 8: Factors Affecting Purchase of Top 5 Water Purifier Models10 Figure 9: Factors Affecting Purchase of the Best Seller: Joyoung JYW-T0111 Figure 10: Factors Affecting Purchase of 2nd Best Seller: Tesran TSY-2009C12 Figure 11: Factors Affecting Purchase of 3rd Best Seller: An Zhi Xing AZX-JSQ-0313 Figure 12: Factors Affecting Purchase of 4th Best Seller: Brita Maxtra14 Figure 13: Factors Affecting Purchase of 5th Best Seller: An Zhi Xing AZX-08UF-C3+2B15 Figure 14: Xiaomi Water Purifier User Distribution by Gender & Age16 Figure 15: Xiaomi Water Purifier User Distribution by Region16 Figure 16: Midea Water Purifier User Distribution by Gender & Age17 Figure 17: Midea Water Purifier User Distribution by Region17 Figure 18: Brita Water Purifier User Distribution by Gender & Age18 Figure 19: Brita Water Purifier User Distribution by Region18"
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