Using big data analytics, this research covers all top washing machine brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by washing machine sales, number of times online users mention about a particular washing machine brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China. List of Topics Tmall and JD sales rankings of Chinese and foreign washing machine brands and includes sales volume ranking of those brands' bestsellers Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular washing machine brand over the research period Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them User analysis of major washing machine brands in China, namely Haier and Littleswan, and includes those brands' user distribution by gender, by age, and by region List of Companies Galanz Hyundai ihenglMa LG Littleswan Midea Panasonic Sanyo Siemens TCL XiaoYa
Table of Contents 1. Executive summary 1.1 Product Sales 1.2 Brand Position 1.3 Brand Awareness 1.4 User Analysis 2. Research Objective 3. Product Sales Tracking 4. Brand Position Tracking 5. Brand Awareness 5.1 ihengIMa XPB40-688 Reviews 5.2 Midea MB55-V1010H Reviews 5.3 Littleswan TB70-V1058(H) Reviews 5.4 Hyundai XPB35-2188S Reviews 5.5 Hyundai XPB46-1218 Reviews 6. User Analysis 6.1 Haier 6.2 Littleswan Conclusion Brand Competition Analysis Consumer Preference Analysis Appendix Glossary of Terms List of Companies
List of Tables Table 1: Brand Competition Analysis List of Figures Figure 1: Data Sources and Collection Methods Figure 2: Brand Ranking by Number of Items Available on Tmall and JD Figure 3: Sales Volume Ranking by Washing Machine Model Figure 4: Sales Volume Ranking by Chinese Washing Machine Model Figure 5: Sales Volume Ranking by Foreign Washing Machine Model Figure 6: Online Visibility Ranking by Washing Machine Brand Figure 7: Sentiment Ranking by Washing Machine Brand Figure 8: Factors Affecting Purchase of Top 5 Washing Machine Models Figure 9: Factors Affecting Purchase of ihengIMa XPB40-688 Figure 10: Factors Affecting Purchase of Midea MB55-V1010H Figure 11: Factors Affecting Purchase of Littleswan TB70-V1058(H) Figure 12: Factors Affecting Purchase of Hyundai XPB35-2188S Figure 13: Factors Affecting Purchase of Hyundai XPB46-1218 Figure 14: Haier Washing Machine User Distribution by Gender & Age Figure 15: Haier Washing Machine User Distribution by Region Figure 16: Littleswan Washing Machine User Distribution by Gender & Age Figure 17: Littleswan Washing Machine User Distribution by Region
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