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Brand Competition and Consumer Preference of the Chinese Washing Machine Market

Published: Nov, 2015 | Pages: 28 | Publisher: Market Intelligence & Consulting Institute
Industry: Consumer Electronics | Report Format: Electronic (PDF)

Using big data analytics, this research covers all top washing machine brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by washing machine sales, number of times online users mention about a particular washing machine brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

List of Topics
Tmall and JD sales rankings of Chinese and foreign washing machine brands and includes sales volume ranking of those brands' bestsellers
Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular washing machine brand over the research period
Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them
User analysis of major washing machine brands in China, namely Haier and Littleswan, and includes those brands' user distribution by gender, by age, and by region

List of Companies
 Table of Contents

1. Executive summary
1.1 Product Sales
1.2 Brand Position
1.3 Brand Awareness
1.4 User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness
5.1 ihengIMa XPB40-688 Reviews
5.2 Midea MB55-V1010H Reviews
5.3 Littleswan TB70-V1058(H) Reviews
5.4 Hyundai XPB35-2188S Reviews
5.5 Hyundai XPB46-1218 Reviews

6. User Analysis
6.1 Haier
6.2 Littleswan
Brand Competition Analysis
Consumer Preference Analysis
Glossary of Terms
List of Companies
List of Tables
Table 1: Brand Competition Analysis

List of Figures
Figure 1: Data Sources and Collection Methods
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
Figure 3: Sales Volume Ranking by Washing Machine Model
Figure 4: Sales Volume Ranking by Chinese Washing Machine Model
Figure 5: Sales Volume Ranking by Foreign Washing Machine Model
Figure 6: Online Visibility Ranking by Washing Machine Brand
Figure 7: Sentiment Ranking by Washing Machine Brand
Figure 8: Factors Affecting Purchase of Top 5 Washing Machine Models
Figure 9: Factors Affecting Purchase of ihengIMa XPB40-688
Figure 10: Factors Affecting Purchase of Midea MB55-V1010H
Figure 11: Factors Affecting Purchase of Littleswan TB70-V1058(H)
Figure 12: Factors Affecting Purchase of Hyundai XPB35-2188S
Figure 13: Factors Affecting Purchase of Hyundai XPB46-1218
Figure 14: Haier Washing Machine User Distribution by Gender & Age
Figure 15: Haier Washing Machine User Distribution by Region
Figure 16: Littleswan Washing Machine User Distribution by Gender & Age
Figure 17: Littleswan Washing Machine User Distribution by Region 

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