Using big data analytics, this research covers all top refrigerator brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by refrigerator sales, number of times online users mention about a particular refrigerator brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China. List of Topics Tmall and JD sales rankings of Chinese and foreign refrigerator brands and includes sales volume ranking of those brands' bestsellers Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular refrigerator brand over the research period Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them User analysis of major refrigerator brands in China, namely Haier, Midea, and Siemens, and includes those brands' user distribution by gender, by age, and by region List of Companies Electrolux Haier Hisense Homa JD KEG Konka LG Meiling Midea New-fly Panasonic Ronshen Siemens Sina Skyworth TCL Tmal
Table of Contents 1. Executive Summary 1.1 Product Sales 1.2 Brand Position 1.3 Brand Awareness 1.4 User Analysis 2. Research Objective 3. Product Sales Tracking 4. Brand Position Tracking 5. Brand Awareness 5.1 Konka BCD-192MT Reviews 5.2 Haier BCD-206STPA Reviews 5.3 Midea BCD-206TM(E) Reviews 5.4 Skyworth BCD-160 Reviews 5.5 KEG BCD-102D Reviews 6. User Analysis 6.1 Haier 6.2 Midea 6.2 Siemens Conclusion Brand Competition Analysis Consumer Preference Analysis Appendix Glossary of Terms List of Companies
List of Tables Table 1: Brand Competition Analysis List of Figures Figure 1: Data Sources and Collection Methods Figure 2: Brand Ranking by Number of Items Available on Tmall and JD Figure 3: Sales Volume Ranking by Refrigerator Model Figure 4: Sales Volume Ranking by Chinese Refrigerator Model Figure 5: Sales Volume Ranking by Foreign Refrigerator Model Figure 6: Online Visibility Ranking by Refrigerator Brand Figure 7: Sentiment Ranking by Refrigerator Brand Figure 8: Factors Affecting Purchase of Top 5 Refrigerator Models Figure 9: Factors Affecting Purchase of Konka BCD-192MT Figure 10: Factors Affecting Purchase of Haier BCD-206STPA Figure 11: Factors Affecting Purchase of Midea BCD-206TM(E) Figure 12: Factors Affecting Purchase of Skyworth BCD-160 Figure 13: Factors Affecting Purchase of KEG BCD-102D Figure 14: Haier Refrigerator User Distribution by Gender & Age Figure 15: Haier Refrigerator User Distribution by Region Figure 16: Midea Refrigerator User Distribution by Gender & Age Figure 17: Midea Refrigerator User Distribution by Region Figure 18: Siemens Refrigerator User Distribution by Gender & Age Figure 19: Siemens Refrigerator User Distribution by Region
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