Using big data analytics, this research covers all top microwave oven brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by microwave oven sales, number of times online users mention about a particular microwave oven brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China. List of Topics Overview of the sales of major microwave oven models on two Chinese major online stores Tmall and JD and ranks Chinese as well as foreign microwave oven models by sales volume Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them User analysis of major microwave oven brands in China, highlighting user distribution by gender, by age, and by region List of Companies Fotile Galanz Haier LG Midea Panasonic Ronshen Siemens Whirlpoo
Table of Contents 1. Executive summary4 1.1 Product Sales4 1.2 Brand Position4 1.3 Brand Awareness4 1.4 User Analysis4 2. Research Objective5 3. Product Sales6 4. Brand Position8 5. Brand Awareness10 5.1 Midea MM721NG1-PS Reviews10 5.2 Midea M1-L236A Reviews11 5.3 Galanz G70F20CN1L-DG (B0) Reviews12 5.4 Midea MM721NG1-PW Reviews13 5.5 Galanz G70D20CN1P-D2 (S0) Reviews14 6. User Analysis16 6.1 Galanz16 6.2 Midea17 Conclusion18 Brand Competition Analysis18 Consumer Preference Analysis19 Appendix20 List of Companies20
List of Tables Table 1: Brand Competition Analysis List of Figures Figure 1: Data Sources and Collection Methods Figure 2: Brand Ranking by Number of Items Available on Online Stores Figure 3: Sales Volume Ranking by Microwave Oven Model Figure 4: Sales Volume Ranking by Chinese Microwave Oven Model Figure 5: Sales Volume Ranking by Foreign Microwave Oven Model Figure 6: Online Visibility Ranking by Microwave Oven Brand8 Figure 7: Sentiment Ranking by Microwave Oven Brand Figure 8: Factors Affecting Purchase of Top 5 Microwave Oven Models Figure 9: Factors Affecting Purchase of Best Seller: Midea MM721NG1-PS Figure 10: Factors Affecting Purchase of 2nd Best Seller: Midea M1-L236A Figure 11: Factors Affecting Purchase of 3rd Best Seller: Galanz G70F20CN1L-DG (B0) Figure 12: Factors Affecting Purchase of 4th Best Seller: Midea MM721NG1-PW Figure 13: Factors Affecting Purchase of 5th Best Seller: Galanz G70D20CN1P-D2 (S0) Figure 14: Galanz Microwave Oven User Distribution by Gender & Age Figure 15: Galanz Microwave Oven User Distribution by Region Figure 16: Midea Microwave Oven User Distribution by Gender & Age Figure 17: Midea Microwave Oven User Distribution by Region
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