Using big data analytics, this research covers all top electric fan brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by electric fan sales, number of times online users mention about a particular household electric fan brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China. List of Topics Tmall and JD sales rankings of Chinese and foreign electric fan brands, including sales volume ranking of those brands' best-selling models Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular electric fan brand over the research period Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them User analysis of major electric fan brands in China, including those brands' user distribution by gender, by age, and by region List of Figures Airmate Aucma Aux Bilisha Camel Changhong Chigo Diamond Gree Kungchung LianChuang Lvling Midea Renjie Royalstar Saiyi Singfun Siyu TCL Wahso
Table of Contents 1. Executive summary4 1.1 Product Sales4 1.2 Brand Position4 1.3 Brand Awareness4 1.4 User Analysis4 2. Research Objective5 3. Product Sales6 4. Brand Position8 5. Brand Awareness10 5.1 TCL FS-40-AT1607 Reviews10 5.2 Camel FS-25AZ Reviews11 5.3 Kungchung FS40 Reviews12 5.4 Lvling TF1004R Reviews13 5.5 Bilisha FT-30 Reviews14 6. User Analysis16 6.1 Midea16 6.2 Airmate17 Conclusion18 Brand Competition Analysis18 Consumer Preference Analysis19 Appendix20 Glossary of Terms20 List of Companies21
List of Tables Table 1: Brand Competition Analysis18 List of Figures Figure 1: Data Sources and Collection Methods5 Figure 2: Brand Ranking by Number of Items Available on Online Stores6 Figure 3: Sales Volume Ranking by Electric Fan Model6 Figure 4: Sales Volume Ranking by Chinese Electric Fan Model7 Figure 5: Sales Volume Ranking by Taiwanese Electric Fan Model7 Figure 6: Online Visibility Ranking by Electric Fan Brand8 Figure 7: Sentiment Ranking by Electric Fan Brand9 Figure 8: Factors Affecting Purchase of Top 5 Electric Fan Models10 Figure 9: Factors Affecting Purchase of Best Seller: TCL FS-40-AT160711 Figure 10: Factors Affecting Purchase of 2nd Best Seller: Camel FS-25AZ12 Figure 11: Factors Affecting Purchase of 3rd Best Seller: Kungchung FS4013 Figure 12: Factors Affecting Purchase of 4th Best Seller: Lvling TF1004R14 Figure 13: Factors Affecting Purchase of 5th Best Seller: Bilisha FT-3015 Figure 14: Midea Electric Fan User Distribution by Gender & Age16 Figure 15: Midea Electric Fan User Distribution by Region16 Figure 16: Airmate Electric Fan User Distribution by Gender & Age17 Figure 17: Airmate Electric Fan User Distribution by Region17
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