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Brand Competition and Consumer Preference of the Chinese Electric Fan Market

Published: Nov, 2015 | Pages: 19 | Publisher: Market Intelligence & Consulting Institute
Industry: Consumer Electronics | Report Format: Electronic (PDF)

Using big data analytics, this research covers all top electric fan brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by electric fan sales, number of times online users mention about a particular household electric fan brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

List of Topics
Tmall and JD sales rankings of Chinese and foreign electric fan brands, including sales volume ranking of those brands' best-selling models
Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular electric fan brand over the research period
Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
User analysis of major electric fan brands in China, including those brands' user distribution by gender, by age, and by region

List of Figures
 Table of Contents

1. Executive summary4
1.1 Product Sales4
1.2 Brand Position4
1.3 Brand Awareness4
1.4 User Analysis4

2. Research Objective5

3. Product Sales6

4. Brand Position8

5. Brand Awareness10
5.1 TCL FS-40-AT1607 Reviews10
5.2 Camel FS-25AZ Reviews11
5.3 Kungchung FS40 Reviews12
5.4 Lvling TF1004R Reviews13
5.5 Bilisha FT-30 Reviews14

6. User Analysis16
6.1 Midea16
6.2 Airmate17
Brand Competition Analysis18
Consumer Preference Analysis19
Glossary of Terms20
List of Companies21
List of Tables
Table 1: Brand Competition Analysis18

List of Figures
Figure 1: Data Sources and Collection Methods5
Figure 2: Brand Ranking by Number of Items Available on Online Stores6
Figure 3: Sales Volume Ranking by Electric Fan Model6
Figure 4: Sales Volume Ranking by Chinese Electric Fan Model7
Figure 5: Sales Volume Ranking by Taiwanese Electric Fan Model7
Figure 6: Online Visibility Ranking by Electric Fan Brand8
Figure 7: Sentiment Ranking by Electric Fan Brand9
Figure 8: Factors Affecting Purchase of Top 5 Electric Fan Models10
Figure 9: Factors Affecting Purchase of Best Seller: TCL FS-40-AT160711
Figure 10: Factors Affecting Purchase of 2nd Best Seller: Camel FS-25AZ12
Figure 11: Factors Affecting Purchase of 3rd Best Seller: Kungchung FS4013
Figure 12: Factors Affecting Purchase of 4th Best Seller: Lvling TF1004R14
Figure 13: Factors Affecting Purchase of 5th Best Seller: Bilisha FT-3015
Figure 14: Midea Electric Fan User Distribution by Gender & Age16
Figure 15: Midea Electric Fan User Distribution by Region16
Figure 16: Airmate Electric Fan User Distribution by Gender & Age17
Figure 17: Airmate Electric Fan User Distribution by Region17 

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