Using big data analytics, this research covers all top air purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by air purifier sales, number of times online users mention about a particular air purifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China. List of Topics Tmall and JD sales rankings of Chinese and foreign air purifier brands, including sales volume ranking of those brands' best-selling models Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them User analysis of major air purifier brands in China, highlighting user distribution by gender, by age, and by region List of Companies Changhong Daikin Gentleman Kylin Lemai Mfresh Midea Mitsubishi Panasonic Philips Povos Sharp TCL Westinghouse Xiaomi Xiaomi Xuyang Yad
Table of Contents 1. Executive summary4 1.1 Product Sales4 1.2 Brand Position4 1.3 Brand Awareness4 1.4 User Analysis4 2. Research Objective5 3. Product Sales6 4. Brand Position8 5. Brand Awareness10 5.1 Mi Air Purifier Reviews10 5.2 TCL TKJ-F220B Reviews12 5.3 Changhong CKJ-B160F Reviews13 5.4 TCL TKJ-F220A Reviews14 5.5 Lemai KX-35 Reviews15 6. User Analysis16 6.1 Xiaomi16 6.2 TCL17 6.3 Sharp18 Conclusion19 Brand Competition Analysis19 Consumer Preference Analysis20 Appendix21 Glossary of Terms21 List of Companies22
List of Tables Table 1: Brand Competition Analysis19 List of Figures Figure 1: Data Sources and Collection Methods5 Figure 2: Brand Ranking by Number of Items Available on Online Stores6 Figure 3: Sales Volume Ranking by Air Purifier Model6 Figure 4: Sales Volume Ranking by Chinese Air Purifier Model7 Figure 5: Sales Volume Ranking by Foreign Air Purifier Model7 Figure 6: Online Visibility Ranking by Air Purifier Brand8 Figure 7: Sentiment Ranking by Air Purifier Brand9 Figure 8: Factors Affecting Purchase of Top 5 Air Purifier Models10 Figure 9: Factors Affecting Purchase of Best Seller: Mi Air Purifier11 Figure 10: Factors Affecting Purchase of 2nd Best Seller: TCL TKJ-F220B12 Figure 11: Factors Affecting Purchase of 3rd Best Seller: Changhong CKJ-B160F13 Figure 12: Factors Affecting Purchase of 4th Best Seller: TCL TKJ-F220A14 Figure 13: Factors Affecting Purchase of 5th Best Seller: Lemai KX-3515 Figure 14: Xiaomi Air Purifier User Distribution by Gender & Age16 Figure 15: Xiaomi Air Purifier User Distribution by Region16 Figure 16: TCL Air Purifier User Distribution by Gender & Age17 Figure 17: TCL Air Purifier User Distribution by Region17 Figure 18: Sharp Air Purifier User Distribution by Gender & Age18 Figure 19: Sharp Air Purifier User Distribution by Region18"
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