Using big data analytics, this research covers all top air conditioner brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by sales, number of times online users mention about a particular air conditioner brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China. List of Topics Tmall and JD sales rankings of Chinese, foreign, and Taiwanese air conditioner brands and includes sales volume ranking of those brands' best-selling models Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular air conditioner brand over the research period Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them User analysis of major air conditioner brands in China, namely Haier, Midea, Galanz and Daikin, and includes those brands' user distribution by gender, by age, and by region List of Companies 17TV Changhong Coocaa Haier Hisense JD KKTV Konka LeTV LG Philips Samsung Sharp Skyworth Sony TCL Tmall Xiaom
Table of Contents 1. Executive Summary 1.1 Product Sales 1.2 Brand Position 1.3 Brand Awareness 1.4 User Analysis 2. Research Objective 3. Product Sales Tracking 4. Brand Position Tracking 5. Brand Awareness 5.1 Galanz KFR-26GWdP11E-130(2) Reviews 5.2 Aux KFR-35GW/BpHRB Reviews 5.3 Galanz KFR-35GW/dC11E-130(2) Reviews 5.4 Galanz KFR-35GW/RDVdLD39-150(2) Reviews 5.5 Kelon KFR-35GW/EFVMS3z Reviews 6. User analysis 6.1 Haier 6.2 Midea 6.3 Galanz 6.4 Daikin Conclusion Brand Competition Analysis Consumer Preference Analysis Glossary of Terms List of Companies
List of Tables Table 1: Brand Competition Analysis List of Figures Figure 1: Data Sources and Collection Methods Figure 2: Brand Ranking by Number of Items Available on Tmall and JD Figure 3: Sales Volume Ranking by Air Conditioner Model Figure 4: Sales Volume Ranking by Chinese Air Conditioner Model Figure 5: Sales Volume Ranking by Foreign Air Conditioner Model Figure 6: Online Visibility Ranking by Air Conditioner Brand Figure 7: Sentiment Ranking by Air Conditioner Brand Figure 8: Factors Affecting Purchase of Top 5 Air Conditioner Models Figure 9: Factors Affecting Purchase of Galanz KFR-26GWdP11E-130(2) Figure 10: Factors Affecting Purchase of Aux KFR-35GW/BpHRB Figure 11: Factors Affecting Purchase of Galanz KFR-35GW/dC11E-130(2)L Figure 12: Factors Affecting Purchase of Galanz KFR-35GW/RDVdLD39-150(2) Figure 13: Factors Affecting Purchase of Kelon KFR-35GW/EFVMS3z Figure 14: Haier Air Conditioner User Distribution by Gender & Age Figure 15: Haier Air Conditioner User Distribution by Region Figure 16: Midea Air Conditioner User Distribution by Gender & Age Figure 17: Midea Air Conditioner User Distribution by Region Figure 18: Galanz Air Conditioner User Distribution by Gender & Age Figure 19: Galanz Air Conditioner User Distribution by Region Figure 20: Daikin Air Conditioner User Distribution by Gender & Age Figure 21: Daikin Air Conditioner User Distribution by Region
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