Using big data analytics, this research covers all top smart wearable brands sold on Taiwan's major online discussion forums, Mobile01, LineQ and PTT, with following analysis dimensions: brand ranking by the number of items available, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and analysis of opinion leaders. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China. Key Topics "Overview of the sales of wearables models on Taiwan's major online discussion forums, including Mobile01, LineQ, and PTT, and includes sales volume ranking of Chinese, foreign, and Taiwanese models Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular brand on Taiwanese online forums Analysis of brand awareness, including major factors affecting purchase of top 5 bestsellers and user reviews from people who have bought and used them Analysis of major opinion leader of Apple Watch, Garmin and Mi Band in Taiwanese online forums" Key Compaines Apple ASUS Garmin Jawbone Lenovo LG LineQ Mobile01 PTT Samsung Sony Xiaom
Table of Contents 1. Executive summary 1.1 Brand Position 1.2 Brand Awareness 1.3 Opinion Leader Analysis 2. Research Objective 3. Brand Position Tracking 4. Brand Awareness 4.1 Apple Watch Reviews 4.2 Garmin Fenix3 Reviews 4.3 Xiaomi Mi Band Reviews 4.4 Samsung Gear S Reviews 4.5 ASUS ZenWatch Reviews 4.6 Sony SWR10 Reviews 4.7 LG G Watch R Reviews 4.8 Jawbone UP24R Reviews 4.9 Lenovo Moto360 Reviews 5. Opinion Leader Analysis 5.1 Apple Watch 5.2 Garmin 5.3 Mi Band 6. Conclusion 6.1 Brand Competition Analysis 6.2 Consumer Preference Analysis Appendix Glossary of Terms List of Companies
List of Tables Table 1: Opinion Leader Profile - Apple Watch Table 2: Opinion Leader Profile - Garmin Watch Table 3: Opinion Leader Profile - Mi Band List of Figures Figure 1: Data Sources and Collection Methods Figure 2: Online Visibility Ranking by Branded Vendor Figure 3: Sentiment Ranking by Branded Vendor Figure 4: Factors Affecting Purchase of Major Wearable Models Figure 5: Factors Affecting the Purchase of Apple Watch Figure 6: Factors Affecting Purchase of Garmin Fenix3 Figure 7: Factors Affecting Purchase of Xiaomi Mi Band Figure 8: Factors Affecting Purchase of Samsung Gear S Figure 9: Factors Affecting Purchase of ASUS ZenWatch Figure 10: Factors Affecting Purchase of Sony SWR10 Figure 11: Factors Affecting Purchase of LG G Watch R Figure 12: Factors Affecting Purchase of Jawbone UP24 Figure 13: Factors Affecting Purchase of Lenovo Moto360 Figure 14: The Distribution of Posts that Online Forum Users Have Mentioned about Apple Watch Figure 15: Active Time Slots and Interest Areas of Apple Watch's Opinion Leader Figure 16: The Distribution of Posts that Online Forum Users Have Mentioned about Garmin Watch Figure 17: Active Time Slots and Interest Areas of Garmin Watch's Opinion Leader Figure 18: The Distribution of Posts that Online Forum Users Have Mentioned about Mi Band Figure 19: Active Time Slots and Interest Areas of Mi Band's Opinion Leader
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