In 2013, 11% fewer babies were born in Poland than in 2009 and although the number rose in 2014 and 2015, it remains well below the 2009/10 levels. However, the country remains a large market by Central and Eastern European standards and, as such, a potentially interesting target for manufacturers. Sales have been boosted by low levels of penetration of baby foods, which gave plenty of scope for growth, and the relative buoyancy of the Polish economy throughout most of the historic period. Manufacturers have sought to make the most of the opportunity, by launching a steady stream of new products. As a result of these various factors, total consumption declined by 2.6% since 2009, while total market value increased by 13%. Key Findings
-The number of births in Poland declined significantly between 2009 and 2013. Volume sales of baby food fell by 2.6% between 2009 and 2015. Overall per capita consumption of baby food is high, an increase of 7% compared with 2009. -In 2015, both milks and wet meals accounted for 30% of volume sales, while drinks accounted for 25% and cereals for 15%. -The Polish baby food market is dominated by two suppliers: Danone with its Nutricia operation, and Nestle, with a combined share of 84.2% of volume and 84.7% of value in 2015. -The retail structure in Poland has developed rapidly over the last decade, with large foreign chains increasingly dominating the retail landscape, forcing consolidation among smaller chains and independent retailers. Synopsis
"Baby Food in Poland" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Poland market. What else does this report offer? -Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry. -Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors. -Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands. -Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel. -Future projections considering various trends which are likely to affect the industry. Reasons To Buy
-Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation. -Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit. -Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market. -Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Introduction Executive summary Definitions Background to the Market Births The Consumer Socio-Demographic Trends Working Women Breastfeeding Trends Regulations Market Overview Key features and developments Market value and volume Manufacturers shares The future Sector Analysis Baby milks Baby cereals Baby meals Baby drinks Finger Foods Production and trade Production Imports Exports Company profiles Introduction Nutricia Polska Sp. z o.o . Nestle Polska Sp. z o. o. Hipp Polska Humana Poland Sp z.o.o . Distribution Retail structure Baby food Retailing Economic background Economic indicators Key macro-economic forecasts Prospects and forecasts Birth and population projections Forecast overview Future trends Appendix Additional data tables Summary methodology About Canadean
List of Tables
Table 1: Birth and Population Trends, 2005-2015 Table 2: Crude Birth Rates by Location, 2006-2014 Table 3: Births by Region, 2009 and 2014 Table 4: Marriage and Divorce Trends, 2008-2014 Table 5: Number of Women of Childbearing Age by Age Group, 2010 and 2014 Table 6: Live Births by Age Group of Mother, 2013 and 2014 Table 7: Women In Employment , 2009-2015 Table 8: Breastfeeding Patterns by Age, 2013 Table 9: Breastfeeding Patterns by Age and Type, 2013 Table 10: Breastfeeding Rates in Lublin, Kujawy-Pomerania and Gda?sk, 2006-2011 Table 11: Share of Stomach by Age, %, 2010 Table 12: Market Size, 2015, and Growth Rates, 2009-2015 Table 13: Baby Food: Manufacturer Shares,%, 2009-2015 Table 14: Baby Food: Manufacturer Shares by Sector, %, 2015 Table 15: Projected Market Size, 2021, and Growth Rates, 2015-2021 Table 16: Baby Milks: Segmentation by Stage, % Volume, 2009-2015 Table 17: Baby Milks: Brand Price Positioning Analysis, 2016 Table 18: Milk Packs, by Size Table 19: Milk Packs, by Type Table 20: Baby Milks: Manufacturer Shares, %, 2009-2015 Table 21: Baby Milks : Brands by Segment, 2016 Table 22: Cereal Packs, by Size Table 23: Cereal Packs, by Type Table 24: Baby Cereals: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 25: Baby Meals: Segmentation by Volume, %, 2009-2015 Table 26: Wet Meal Packs, by Type Table 27: Wet Meal Packs, by Size Table 28: Baby Meals: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 29: Baby Drinks: Segmentation by Volume and Value, %, 2009-2015 Table 30: Drink Packs, by Type Table 31: Drink Packs, by Size Table 32: Baby Drinks: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 33: Baby Juices Manufacturer Shares, % of Value Sales, 2009-2015 Table 34: Baby Teas Manufacturer Shares, % of Value Sales, 2009-2015 Table 35: Packaged Food Sales by Channel, PLZN Million, 2009-2015 Table 36: Baby Food: Sales by Outlet Type, % Value, 2015 Table 37: Key Macro-Economic Indicators, 2009-2016 Table 38: Key Macro-Economic Forecasts, 2015-2021 Table 39: Birth and Population Projections, 2009-2021 Table 40: Baby Population, Number of Babies, 2009-2021 Table 41: Baby Food: Market Value, Current Prices, 2009-2015 Table 42: Baby Food: Market Value, Constant Prices, 2009-2015 Table 43: Baby Food: Market Value, US$, 2009-2015 Table 44: Baby Food: Market Volume, Tons, 2009-2015 Table 45: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015 Table 46: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015 Table 47: Baby Food: Per Capita Expenditure, US$, 2009-2015 Table 48: Baby Food: Per Capita Consumption, Grams, 2009-2015 Table 49: Baby Milks: Sector Trends, 2009-2015 Table 50: Baby Milks: Segmentation by Type, % Volume, 2009-2015 Table 51: Baby Milks: Segmentation by Typee, % Value, 2009-2015 Table 52: Baby Milks: Brand Price Analysis, 2016 Table 53: Baby Cereals and Dry Meals: Sector Trends, 2009-2015 Table 54: Baby Meals : Sector Trends, 2009-2015 Table 55: Baby Drinks: Sector Trends, 2009-2015 Table 56: Trends in Imports of Baby Food by Sector, Volume, 2009-2014 Table 57: Trends in Imports of Baby Food by Sector, Value, 2009-2014 Table 58: Imports by Sector and Country of Origin, Volume, 2012-2014 Table 59: Imports by Sector and Country of Origin, Value, 2012-2014 Table 60: Trends in Exports of Baby Food by Sector, Volume, 2009-2014 Table 61: Trends in Exports of Baby Food by Sector, Value, 2009-2014 Table 62: Exports by Sector and Country of Destination, Volume, 2012-2014 Table 63: Exports by Sector and Country of Destination, Value, 2012-2014 Table 64: Baby Food: Market Value Forecasts, Current Prices, 2015-2021 Table 65: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021 Table 66: Baby Food: Market Value Forecasts, US$, 2015-2021 Table 67: Baby Food: Market Volume Forecasts, Tons, 2015-2021 Table 68: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021 Table 69: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021 Table 70: Baby Food: Per Capita Expenditure, US$, 2015-2021 Table 71: Baby Food: Per Capita Consumption, Grams, 2015-2021
List of Figures
Figure 1: Baby Food: Market Size, 2009-2015 Figure 2: Baby Food: Market Segmentation, 2015 Figure 3: Baby Food: Per Capita, 2009-2015 Figure 4: Baby Food: Manufacturer Shares, Value, 2015 Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015 Figure 6: Baby Milks: Sector Trends, 2009-2015 Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015 Figure 8: Baby Cereals: Sector Trends, 2009-2015 Figure 9: Baby Cereals: Per Capita Expenditure and Consumption, 2009-2015 Figure 10: Baby Meals: Sector Trends, 2009-2015 Figure 11: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015 Figure 12: Baby Drinks: Sector Trends, 2009-2015 Figure 13: Baby Drinks: Per Capita Expenditure and Consumption, 2009-2015 Figure 14: Milk and Cereals : Country of Origin, % Volume, Top Five, 2014 Figure 15: Milks and Cereals: Country of Destination, % Volume, Top Six, 2014 Figure 16: Baby Food: Manufacturer Shares, Value %, 2015 Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015 Figure 18: Baby Food: Market Size, 2015-2021 Figure 19: Baby Food: Market Segmentation, 2021 Figure 20: Baby Food: Per Capita, 2015-2021
Global air traffic control equipment market is projected to reach USD 4.2 billion by 2020, as per a new research report by Radiant Insights, Inc. Mounting price sensitivity among customers with introduction of low fare airlines is expected to drive tRead More...October 20, 2015
Global glycerol market size is likely to exceed USD 3 billion by 2022, as per a new research report by Radiant Insights, Inc. Regulatory push for promoting bio-diesel production is expected to boost glycerol demand over the forecast period, with expeRead More...October 9, 2015
Global automotive relay market is anticipated to reach USD 12 billion by 2020, as per a new research report by Radiant Insights, Inc. Rising need for high-frequency signals in automotive industry is expected to drive demand. These relays enhance drivRead More...October 16, 2015
Global activated carbon market size is likely to be valued at USD 5.3 billion by 2020; as per a new research report by Radiant Insights, Inc. Increase in commercial & residential waste water treatment demand owing to escalation in water prices is antRead More...October 30, 2015
Global animal feed additives market size was estimated at USD 16 billion in 2014. Growing meat consumption as a key protein source, especially in Asia Pacific and Latin America is expected to be a key driver for market demand over the forecast periodRead More...October 6, 2015
Get your queries resolved from an industry expert. Request for a free product review before report purchase.
Toll Free: 1-888-928-9744
Email: [email protected]
Speak to the report author to design an exclusive study to serve your research needs.
A testimonial for service excellence represented in the form of BBB "A" Accreditation.
Your personal and confidential information is safe and secure.