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Baby Food in Czech Republic

Published: Jul 21, 2016 | Pages: 123 | Publisher: Canadean | Industry: Baby Products | Report Format: Electronic (PDF)

Summary

The market for baby food in the Czech Republic achieved value growth of 17.3% between 2009 and 2015. Sales rose particularly quickly in 2014 and 2015, stimulated by a higher numbers of births, an improving economy, and the reduction of the VAT rate on baby food to 10% in 2015. Consumers in the Czech Republic generally have a positive attitude to industrially prepared baby food, which has been capitalized on by the multinationals who now dominate the market. As a result, per capita consumption of baby food is relatively high and has continued to develop and by 2015 it had increased by 5.2%.

Key Findings

- The market for baby food in the Czech Republic has performed relatively well, and particularly over the last two years, boosted by higher birth numbers. Retail sales in 2015 are up 17.3% on 2009, equivalent to a real increase of 7.8%.

- Baby meals/juices accounted for 43% of retail sales in 2015, having overtaken milks as the largest spending category in 2014. However, milks are only slightly behind, accounting for 41% of retail sales.

- Supermarkets/hypermarkets now control the largest share of volume sales, at 69% in 2015, ahead of pharmacies and drugstores with 21%, while the share of other grocery outlets has now slipped to under 10%.

- The Czech market is dominated by three international companies: Danone (Nutricia), Hero, and Hipp. Together they accounted for 74% of volume sales and 79% of value sales in 2015.

Synopsis

“Baby Food in Czech Republic” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Czech Republic market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market. 

- Investigates which categories are performing the best and how this is changing market dynamics.
 Table of Contents

Introduction
 Executive summary
 Definitions

Background to the Market
 Birth: Live Birth Rates
 Live Births by Region
 The Consumer
 Socio-Demographic Trends
 Working Women
 Breastfeeding Trends

Market Overview
 Key features and developments
 Market value and volume
 Manufacturers shares
 The future

Sector Analysis
 Baby milks
 Baby cereals
 Baby Meals/Juices
 Baby Teas
 Finger Foods

Production and trade
 Production
 Imports
 Exports

Company profiles
 Introduction
 Nutricia AS (Danone)
 Hero Czech s.r.o.
 Hipp Czech s.r.o.
 Nestlé Česko SRO
 Hamé as
 Other Manufacturers

Distribution
 Retail structure
 Baby food Retailing

Economic background
 Economic Background
 Key macro-economic forecasts

Prospects and forecasts
 Prospects and Forecasts
 Forecast overview
 Future trends

Appendix
 Additional data tables
 Summary methodology
 About Canadean
List of Tables

Table 1: Birth and Population Trends, 2005-2015
Table 2: Live Births by Region, 2009, 2012 and 2014
Table 3: Marriage and Divorce Trends, 1990-2015
Table 4: Breakdown of Live Births by Age of Mothers, 2010 and 2013
Table 5: Number of Women of Childbearing Age by Age Group, 2010 and 2014
Table 6: Number of Working Women, '000s, 2009-2015
Table 7: Breakdown of Working Women by Profession, %, 1995-2014
Table 8: Breastfeeding Trends by Age of Baby, 2000-2012
Table 9: Regional Variation in Breastfeeding by Age of Baby, 2012
Table 10: Market Size, 2015, and Growth Rates, 2009-2015
Table 11: Baby Food: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 12: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 13: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 14: Baby Milks: Market Segmentation by Type, Volume, 2009-2015
Table 15: Baby Milks: Facings by Pack Size, 2016
Table 16: Baby Milks: Brand Price Positioning Analysis, 2016
Table 17: Baby Milks: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 18: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 19: Baby Meals/Juices: Market Segmentation, Volume and value, 2009-2015
Table 20: Baby Meals: Segmentation by Type %, 2009-2015
Table 21: Wet Meals in Jars: Facings by Jar Size, 2016
Table 22: Baby Juices: Facings by Bottle Size, 2016
Table 23: Baby Meals/Juices : Manufacturer Shares, Value and Volume, %, 2009-2015
Table 24: Baby Teas: Facings by Pack Size, 2016
Table 25: Baby Teas: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 26: Hamé: Turnover Trends, 2009-2015
Table 27: Packaged Food Sales by Channel, Kč Million, 2009-2015
Table 28: Retail Sales of Baby Food by Type of Outlet, % Volume, 2009-2015
Table 29: Leading Drugstores by Outlet Numbers and Turnover, 2010-2015
Table 30: Retail Sales of Baby Food by Outlet Type and Sector, % Volume, 2015
Table 31: Economic Indicators, 2009-2016
Table 32: Key Macro-Economic Forecasts, 2015-2021
Table 33: Birth and Population Projections, 2009-2021
Table 34: Baby Population, Number of Babies, 2009-2021
Table 35: Baby Food: Market Value, Current Prices, 2009-2015
Table 36: Baby Food: Market Value, Constant Prices, 2009-2015
Table 37: Baby Food: Market Value, US$, 2009-2015
Table 38: Baby Food: Market Volume, Tons, 2009-2015
Table 39: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 40: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 41: Baby Food: Per Capita Expenditure, US$ 000, 2009-2015
Table 42: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 43: Baby Milks: Sector Trends, 2009-2015
Table 44: Baby Milks: Market Segmentation, % Volume, 2009-2015
Table 45: Baby Milks: Market Segmentation, % Value, 2010-2015
Table 46: Baby Milks: Brand Price Analysis, 2016
Table 47: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 48: Meals/Juices: Sector Trends, 2009-2015
Table 49: Teas: Sector Trends, 2009-2015
Table 50: Imports of Baby Food by Sector, Tons, 2008-2014
Table 51: Imports of Baby Food by Sector, €000, 2008-2014
Table 52: Imports of Baby Food by Sector and Country of Origin, Tons, 2012-2014
Table 53: Imports of Baby Food by Sector and Country of Origin, € 000, 2012-2014
Table 54: Exports of Baby Food by Sector, Tons, 2008-2014
Table 55: Exports of Baby Food by Sector, € 000, 2008-2014
Table 56: Exports of Baby Food by Sector and Country of Origin, Tons, 2012-2014
Table 57: Exports of Baby Food by Sector and Country of Origin, € 000, 2012-2014
Table 58: Number of Women of Childbearing Age by Age Group, 2016 and 2021
Table 59: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 60: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 61: Baby Food: Market Value Forecasts, US$ Million, 2015-2021
Table 62: Baby Food: Market Volume Forecasts, Tons, 2015-2021
Table 63: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
Table 64: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 65: Baby Food: Per Capita Expenditure, US$, 2015-2021
Table 66: Baby Food: Per Capita Consumption, Grams, 2015-2021
Table 67: Facings Allocation by Product Type

List of Figures

Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Figure 9: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 10: Baby Meals/Juices: Sector Trends, 2009-2015
Figure 11: Baby Meals/Juices: Per Capita Expenditure and Consumption, 2009-2015
Figure 12: Baby Teas : Sector Trends, 2009-2015
Figure 13: Baby Teas : Per Capita Expenditure and Consumption, 2009-2015
Figure 14: Milks and Cereals: Country of Origin, Top Five, % Volume, 2014
Figure 15: Milk and Cereals : Country of Destination, Top Two, % Volume, 2014
Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 18: Baby Food: Market Size, 2015-2021
Figure 19: Baby Food: Market Segmentation, 2021
Figure 20: Baby Food: Per Capita Consumption, 2015-2021 



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