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Baby Food in China

Published: Jun 29, 2016 | Pages: 272 | Publisher: Canadean | Industry: Baby Products | Report Format: Electronic (PDF)

Summary
The Chinese baby food market has developed strongly over the historic period, although the last two years have seen a fall in growth rates as the overall economy has slowed down. All sectors of the baby food market experienced an increase in consumption during the survey period. In volume terms, milks continue to predominate and represented 86.1% of the market in 2015. In value terms, the milks sector forms the core of the baby food market, accounting for 92.5% of sales in 2015. Per capita expenditure on baby food rose by 110% over the historic period.

Key Findings
-All sectors of the baby food market experienced an increase in consumption during the survey period. The market for baby food in China rose by 36% between 2009 and 2015.

-Baby milks continue to dominate the market, accounting for over 92% of value and 86% of volume. Much of the remainder of the market is made up of cereals and dry meals, which account for 4-5% of value and 7-8% of volume.

-Multinationals account for 53.9% of value and 48.5% of volume. Nestle (including Wyeth), leads in value, from Mead Johnson. Danone is recovering from the impact of the 2013 Fonterra incident. The leading local milk companies are Yili, Being mate, and Biostime. Heinz dominates in the non-milks sector.

-The major distribution channels for baby food have changed dramatically over the past few years. The largest single channel for baby food is now specialist mother and baby stores (47%), while online sales account for a further 29%. Bricks and mortar food and general retailers now take only 24%.

Synopsis
"Baby Food in China" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the China market.

What else does this report offer?

-Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

-Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

-Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

-Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

-Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
-Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

-Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

-Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market. 

-Investigates which categories are performing the best and how this is changing market dynamics.

Key Highlights
-Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

-Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

-Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market. 

-Investigates which categories are performing the best and how this is changing market dynamics.
 Table of Contents
Introduction Executive summary Definitions Background to the Market Births -Live Birth Rates Birth Rates by Region The Consumer Socio-Demographic Trends Working Women Breastfeeding Trends Breastfeeding Legislation Regulations Market Overview Key eaturesand developments Market value and volume Manufacturers shares The future Sector Analysis Baby Milks Baby Cereals and Dry Meals Baby Meals Finger Foods Baby Drinks Other Baby Food Production and trade Production Imports Exports Company profiles Introduction Nestle (China) Ltd Mead Johnson Nutrition Co Ltd Hangzhou Beingmate Group Danone Other Manufacturers Distribution Retail structure Baby food Retailing Economic background Economic Background Key macro-economic forecasts Demographic Background Prospects and forecasts Birth and population projections Forecast overview Future trends Appendix Additional Data Tables Summary Methodology About Canadean
List of Tables
Table 1: Birth and Population Trends, 2005-2015 Table 2: Live Births by Province, 2011 and 2013 Table 3: Rural/Urban Population Breakdown, 2009-2014 Table 4: Annual Per Capita Disposable Income, 2004-2014 Table 5: Population and Income, Urban and Rural, 2013 Table 6: Food Expenditure, 2009-2013, C¥ Table 7: Food Expenditure by Province, 2013 Table 8: Breakdown of Urban Population by Income Group, 2012 Table 9: Ownership of Durable Consumer Goods 1990-2012 Table 10: Internet Usage, 2009-2015 Table 11: Population and Income Profile, East Coast, 2004 and 2013 Table 12: Population and Income Profile, North East China, 2004 and 2013 Table 13: Population and Income Profile, Central China, 2004 and 2013 Table 14: Population and Income Profile, West China, 2004 and 2013 Table 15: Trends in Marriages and Divorces, 1985-2013 Table 16: Births by Age of Mother, 2013 Table 17: Number of Women of Childbearing Age by Age Group, 2004 and 2013 Table 18: Female Labour Force Participation, 2009-2014 Table 19: Exclusive Breastfeeding Rates, 1998-2014 Table 20: Breastfeeding Duration: Age at Which Breastfeeding Stopped, 2011 Table 21: Exclusive Breastfeeding Rates by Location, 1997-2009 Table 22: Breastfeeding Rates at Discharge, Zhejiang Province, 2004-2005 Table 23: Breastfeeding Rates by Age of Baby, Zhejiang Province, 2004-2005 Table 24: Key Purchasing Criteria for Infant Formula, 2013 Table 25: Market Size, 2015, and Growth Rates, 2009-2015 Table 26: Baby Food: Manufacturer Shares, Value, %, 2009-2015 Table 27: Baby Food: Manufacturer Shares, Volume, %, 2009-2015 Table 28: Baby Food: Manufacturer Shares by Sector, %, 2015 Table 29: Projected Market Size, 2021, and Growth Rates, 2015-2021 Table 30: Sales of Infant Formula by Region, Value, 2014 and 2015 Table 31: Penetration of Infant Formula by Region, Value, 2014 and 2015 Table 32: Baby Milks: Segmentation by Type, Volume %, 2009-2015 Table 33: Market Segmentation by Price Positioning, Value and Volume %, 2009-2015 Table 34: Market Segmentation by Price Positioning and Retail Channel, by Value, 2013 and 2014 Table 35: Price Reductions Announced in July, 2013 Table 36: Baby Milks: Brand Price Positioning Analysis, 2016 Table 37: Baby Milks: Prices by Type of Packaging, 2016 Table 38: Baby Milks: Packaging by Type and by City Table 39: Baby Milks: Packaging by Size and by City, 2016 Table 40: Baby Milks: Manufacturer Shares, Value, 2009-2015 Table 41: Baby Milks: Manufacturer Shares, Volume, 2009-2015 Table 42: Baby Milks: Manufacturer Shares by Distribution Channel, Value %, 2013 Table 43: Market Shares in Selected Provinces, % of Value Sales, 2014 Table 44: Market Shares in Third, Fourth and Fifth Tier Cities, % of Value Sales, 2014 Table 45: Leading Brands in Online Shopping Sites, by Stage, 2014 Table 46: Baby Cereals and Dry Meals: Packaging by Type and by City Table 47: Baby Cereals and Dry Meals: Packaging by Size and by City Table 48: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 49: Wet Meals: Store Facings by Type and City Table 50: Wet Meals: Packaging by Type and by City, 2016 Table 51: Baby Meals: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 52: Finger Foods: Packaging by Type and by City Table 53: Finger Foods: Packaging by Size and by City Table 54: Baby Meals: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 55: Baby Drinks: Manufacturer Shares, Volume, %, 2009-2015 Table 56: Domestic/Imported Baby Food, by Sector, % of Facings, 2013-2015 Table 57: Number of Infant Formula Manufacturers with CNCA Approval, by Region, 2014 Table 58: Infant Formula Manufacturers with CNCA Approval, 2014 Table 59: Overseas Infant Formula Companies Registered in China, 2016 Table 60: Number of Manufacturers Registered to Sell Infant Formula, 2016 Table 61: Infant Formula Production Expansion by Chinese Companies, Coming on Stream 2014-2016 Table 62: Overseas Companies Manufacturing In China Table 63: International Partnerships in the Chinese Baby Milk Market Table 64: Acquisitions between Chinese Companies in the Baby Milk Market Table 65: Mead Johnson: Sales in China and Hong Kong, 2009-2015 Table 66: Beingmate: Net Income and Profit, C¥ Million, 2012-2015 Table 67: Inner Mongolia Yili: Sales and Profit, 2009-2015 Table 68: Biostime: Financial Highlights, C¥ Million, 2009-2015 Table 69: Biostime: Breakdown of Turnover, 2012-2015 Table 70: Mengniu: Breakdown of Sales by Product Type, C¥ Million, 2010-2015 Table 71: Yashili: Financial Highlights, 2009-2015 Table 72: Yashili: Breakdown of Sales by Product Type, 2009-2015 Table 73: Yashili: Breakdown of Sales of Infant Formulae by Location, 2009-2015 Table 74: Synutra: Revenue and Profit Trends, 2009-2016 Table 75; Synutra: Breakdown of Sales, US$ Million, 2009-2015 Table 76: Synutra: Sales of Infant Formula by Brand, 2015 Table 77: Feihe: Financial Highlights, 2008-2012 Table 78: Feihe: Breakdown of Sales by Product Type, 2010-2012 Table 79: Feihe: Breakdown of Sales of Infant Milk Powder, First Nine Months 2013 Table 80: Packaged Food Sales by Channel, C¥ Billion, 2009-2015 Table 81: Sales of Baby Food by Outlet Type, 2008-2015 Table 82: Sales of Infant Formulae by Outlet Type, 2010-2015 Table 83: Economic Indicators, 2009-2016 Table 84: Key Macro-Economic Forecasts 2015-2021 Table 85: Population of Largest Cities, 2010 Table 86: Births by Birth Order, Million Births, 2013-2015 Table 87: Birth and Population Projections, 2009-2021 Table 88: Baby Population, Number of Babies ('000), 2005-2021 Table 89: Geographical Variation in Breastfeeding Rates before Discharge Table 90: Geographical Variation in Breastfeeding Rates at One Month Table 91: Geographical Variation in Breastfeeding Rates at Two Months Table 92: Geographical Variation in Breastfeeding Rates at Three Months Table 93: Geographical Variation in Breastfeeding Rates at Four Months Table 94: Baby Food: Market Value, Current Prices, 2009-2015 Table 95: Baby Food: Market Value, Constant Prices, 2009-2015 Table 96: Baby Food: Market Value, US$ Million, 2009-2015 Table 97: Baby Food: Market Volume, Tons, 2009-2015 Table 98: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015 Table 99: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015 Table 100: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015 Table 101: Baby Food: Per Capita Consumption, Grams, 2009-2015 Table 102: Baby Milks: Sector Trends, 2009-2015 Table 103: Baby Milks: Segmentation by Type, Value, 2009-2015 Table 104: Baby Milks: Segmentation by Type, Volume, 2009-2015 Table 105: Baby Milks: Brand Price Analysis, 2016 Table 106: Baby Cereals and Dry Meals: Sector Trends, 2009-2015 Table 107: Baby Meals : Sector Trends, 2009-2015 Table 108: Finger Foods : Sector Trends, 2009-2015 Table 109: Baby Drinks : Sector Trends, 2009-2015 Table 110: Milks and Cereals: Import Trends, 2008-2014 Table 111: Imports of Milks and Cereals by Country of Origin, Volume, 2008-2014 Table 112: Imports of Milks and Cereals by Country of Origin, Value, 2008-2014 Table 113: Baby Meals: Import Trends, Volume Tons, 2008-2014 Table 114: Baby Meals: Import Trends, Value US$ '000, 2008-2014 Table 115: Imports of Baby Meals by Country of Origin, Volume, 2009-2014 Table 116: Imports of Baby Meals by Country of Origin, Value, 2009-2014 Table 117: Milks and Cereals: Export Trends, 2008-2014 Table 118: Exports of Milks and Cereals by Country of Destination, 2008-2014 Table 119: Baby Meals: Export Trends, Volume Tons, 2008-2014 Table 120: Baby Meals: Export Trends, Value US$ '000, 2008-2014 Table 121: Exports of Baby Meals by Country of Destination, 2009-2014 Table 122: Baby Food: Market Value Forecasts, Current Prices, 2015-2021 Table 123: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021 Table 124: Baby Food: Market Value Forecasts, US Dollars Million, 2015-2021 Table 125: Baby Food: Market Volume Forecasts, Tons, 2015-2021 Table 126: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021 Table 127: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021 Table 128: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021 Table 129: Baby Food: Per Capita Consumption, Grams, 2015-2021 Table 130: Baby Food: Products Facings by Type and by City


List of Figures
Figure 1: Baby Food: Market Size, 2009-2015 Figure 2: Baby Food: Market Segmentation, 2015 Figure 3: Baby Food: Per Capita, 2009-2015 Figure 4: Baby Food: Manufacturer Shares, Value, 2015 Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015 Figure 6: Baby Milks: Sector Trends, 2009-2015 Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015 Figure 8: China: Ratings of Imported Infant Formula Brands, 2015 Figure 9: Baby Cereals and Dry Meals: Sector Trends, 2009-2015 Figure 10: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015 Figure 11: Finger Foods: Sector Trends, 2009-2015 Figure 12: Finger Foods: Per Capita Expenditure and Consumption, 2009-2015 Figure 13: Baby Drinks : Sector Trends, 2009-2015 Figure 14: Baby Drinks : Per Capita Expenditure and Consumption, 2009-2015 Figure 15: Milks and Cereals: Country of Origin, Top Five, % Volume, 2014 Figure 16; Meals: Country of Origin, Top Five, % Volume, 2014 Figure 17: Milk and Cereals : Country of Destination, Top Five, % Volume, 2014 Figure 18: Meals: Country of Destination, Top Five, % Volume, 2014 Figure 19: Baby Food: Manufacturer Shares, Value %, 2015 Figure 20: Baby Food: Manufacturer Shares, Volume %, 2015 Figure 21: Baby Food: Market Size, 2015-2021 Figure 22: Baby Food: Market Segmentation, 2021 Figure 23: Baby Food: Per Capita Consumption, 2015-2021

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