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Baby Food in Australia

Published: May 31, 2016 | Pages: 140 | Publisher: Canadean | Industry: Baby Products | Report Format: Electronic (PDF)

Summary
The annual number of births in Australia rose up to 2012, providing a boost to sales, but has subsequently fallen, restricting sales potential. All sectors, except drinks, have experienced some growth during the review period, the cereals and snacks sector in particular proving dynamic with an overall increase of 100%. Milks represent the largest proportion of baby food sales, accounting for 45% of volume in 2015. Wet meals, on the other hand, have seen a decline in their share since a peak in 2011, and in 2015 accounted for 29% of retail sales. Drinks have never been very popular and have lost further share over the past few years, with the result that in 2015 they claimed under 1% of retail sales. Key Findings
-In 2015, the value of the Australian baby food market represented an increase of 31.7% since 2009. By contrast, overall consumption of baby food rose by just 1% between 2009 and 2015. -Milks represent the largest proportion of baby food sales, accounting for 57% of overall value in 2015. Cereals and snacks increased their value share of the market from 9% in 2009 to 13%. -The Australian market in 2016 presents a quite different manufacturer profile from 2009. Established players such as Heinz, Nestle, and Wyeth (now Aspen) have seen their shares slide, while regional brands, including a2 Platinum, Rafferty's Garden (Cussons), and Bellamy's Organic, have experienced rapid increases in their shares. -The distribution of baby milks in Australia has completely changed during the past two decades, with the grocery channel overtaking pharmacies as the main sales outlet. By 2015, pharmacies' share had dropped to an estimated 12%. Synopsis
"Baby Food in Australia" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Australia market. What else does this report offer? -Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry. -Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors. -Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands. -Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel. -Future projections considering various trends which are likely to affect the industry. Reasons To Buy
-Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation. -Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit. -Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market. -Investigates which categories are performing the best and how this is changing market dynamics.
 Table of Contents
Introduction Executive summary Definitions Background to the Market Births The Consumer Socio-Demographic Trends Working Women Breastfeeding Trends Regulations Market Overview Key features and developments Market value and volume Manufacturers shares The future Sector Analysis Baby milks Baby cereals/snacks Baby meals Baby drinks Production and trade Production Imports Exports Company profiles Introduction Danone Nutricia Early Life Nutrition Pty Ltd HJ Heinz Australia Co Ltd Aspen Nutritionals Australia Pty Ltd Rafferty's Garden Pty Limited Nestle Australia Ltd Bellamy's Organics Only Organic Baby Food Ltd The a2 Milk Company Distribution Retail structure Baby food Retailing Economic background Economic indicators Key macro-economic forecasts Prospects and forecasts Birth and population projections Baby population Forecast overview Future trends Appendix Additional data tables Summary methodology About Canadean
List of Tables
Table 1: Birth and Population Trends, 2005-2015 Table 2: Births by State, 2011 and 2014 Table 3: Income Levels by Income Quintiles, 2014 Table 4: Trends in Socio-Demographic Characteristics of Women Aged 18-44 Years, 1986-2006 Table 5: Breakdown of Live Births by Age of Mothers, 2011 and 2014 Table 6: Number of Women of Childbearing Age by Age Group, 2009 and 2014 Table 7: Trends in Women in Employment, 2009-2015 Table 8: Labor Force Status of Women with Children, 1996 and 2006 Table 9: Breastfeeding Trends by Age of Baby, 1995-2010 Table 10: Exclusively Breastfed Infants by Age, % of Babies, 2010 and 2011/12 Table 11: Consumption of Non-Breast Milk and Solids by Age of Infant, 2004 and 2010 Table 12: Consumption of Breast Milk and Solids by Age of Infant , 2011/12 Table 13: Breastfeeding by Economic Status of Mother and Age of Baby, 2010 Table 14: Breastfeeding by Age and Educational Attainment of Mother and Age of Baby, 2010 Table 15: Market Size, 2015, and Growth Rates, 2009-2015 Table 16: Baby Food: Manufacturer Shares, Value, %, 2009-2015 Table 17: Baby Food: Manufacturer Shares by Sector, %, 2015 Table 18: Projected Market Size, 2021, and Growth Rates, 2015-2021 Table 19: Baby Milks: Segmentation by Stage, % Value, 2009-2015 Table 20: Powdered Baby Milks: Brand Price Positioning Analysis, 2015 Table 21: Baby Milks: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 22: Baby Milks: Manufacturer Shares by Stage, % Value, 2011 Table 23: Baby Milks: Brand Shares, Value, %, 2009-2015 Table 24: Baby Cereals and Snacks : Market Segmentation, 2009-2015 Table 25: Baby Cereals and Snacks: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 26: Baby Cereals : Manufacturer and Brand Shares, 2009-2015 Table 27: Baby Cereals and Dry Meals: Main Brands Available, 2015 Table 28: Baby Snacks: Manufacturer Shares, 2009-2015 Table 29: Baby Snacks: Main Brands Available, 2015 Table 30: Breakdown of Sales of Wet Meals by Target Age Group, 2009(1) Table 31: Organic Baby Food: Market Penetration, 1997-2015 Table 32: Wet Baby Meals: Sales by Pack Type, % Value, 2009-2015 Table 33: Wet Baby Meals: Market Shares, Value and Volume, %, 2009-2015 Table 34: Wet Baby Meals: Market Shares by Type of Packaging, % Value 2012 Table 35: Organic Baby Food: Manufacturer Shares, % Value, 2008 and 2013 Table 36: Wet Baby Meals: Main Brands Available, 2015 Table 37: Baby Drinks: Manufacturer Shares, Value and Volume, %, 2009-2015 Table 38: Packaged Food Sales by Channel, A$ Million, 2005-2015 Table 39: Baby Milks: Sales Segmentation, Grocery v Pharmacy, % Value, 1997-2015 Table 40: Economic Indicators, 2009-2016 Table 41: Key Macro-Economic Forecasts, 2015-2021 Table 42: Birth and Population Projections, 2009-2021 Table 43: Baby Population, Number of Babies, 2009-2021 Table 44: Baby Food: Market Value, Current Prices, 2009-2015 Table 45: Baby Food: Market Value, Constant Prices, 2009-2015 Table 46: Baby Food: Market Value, US$, 2009-2015 Table 47: Baby Food: Market Volume, Tons, 2009-2015 Table 48: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015 Table 49: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015 Table 50: Baby Food: Per Capita Expenditure, US$, 2009-2015 Table 51: Baby Food: Per Capita Consumption, Grams, 2009-2015 Table 52: Baby Milks: Sector Trends, 2009-2015 Table 53: Baby Milks: Segmentation by Stage, % Value, 2009-2015 Table 54: Baby Milks: Segmentation by Stage, % Volume, 2009-2015 Table 55: Baby Milks: Brand Price Analysis, 2015 Table 56: Baby Cereals and Snacks: Sector Trends, 2009-2015 Table 57: Baby Meals : Sector Trends, 2009-2015 Table 58: Baby Drinks: Sector Trends, 2009-2015 Table 59: Milks and Cereals: Import Trends, 2008-2014 Table 60: Imports of Milks and Cereals by Country of Origin, Value, 2013 and 2014 Table 61: Other Baby Food : Import Trends, 2008-2014 Table 62: Imports of Other Baby Food by Country of Origin, Value, 2013 and 2014 Table 63: Milks and Cereals: Export Trends, 2008-2014 Table 64: Exports of Milks and Cereals by Country of Destination, Value, 2013and2014 Table 65: Other Baby Food : Export Trends, 2008-2014 Table 66: Exports of Other Baby Food by Country of Destination, Value, 2013 and2014 Table 67: Baby Food: Market Value Forecasts, Current Prices, 2015-2021 Table 68: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021 Table 69: Baby Food: Market Value Forecasts, US$, 2015-2021 Table 70: Baby Food: Market Volume Forecasts, Tons, 2015-2021 Table 71: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021 Table 72: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021 Table 73: Baby Food: Per Capita Expenditure, US$, 2015-2021 Table 74: Baby Food: Per Capita Consumption, Grams, 2015-2021


List of Figures
Figure 1: Baby Food: Market Size, 2009-2015 Figure 2: Baby Food: Market Segmentation, 2015 Figure 3: Baby Food: Per Capita, 2009-2015 Figure 4: Baby Food: Manufacturer Shares, Value, 2015 Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015 Figure 6: Baby Milks: Sector Trends, 2009-2015 Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015 Figure 8: Baby Cereals and Snacks: Sector Trends, 2009-2015 Figure 9: Baby Cereals and Snacks: Per Capita Expenditure and Consumption, 2009-2015 Figure 10: Baby Meals: Sector Trends, 2009-2015 Figure 11: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015 Figure 12: Baby Drinks: Sector Trends, 2009-2015 Figure 13: Baby Drinks: Per Capita Expenditure and Consumption, 2009-2015 Figure 14: Milk and Cereals : Country of Origin, % Value, Top Five, 2014 Figure 15: Milks and Cereals: Country of Destination, % Value, Top Five, 2014 Figure 16: Baby Food: Manufacturer Shares, Value %, 2015 Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015 Figure 18: Baby Food: Market Size, 2015-2021 Figure 19: Baby Food: Market Segmentation, 2021 Figure 20: Baby Food: Per Capita, 2015-2021

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