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Advertising, Public Relations, And Related Services Global Market Briefing Outlook 2016 Including: Advertising Agencies, Public Relations Agencies, Media Buying Agencies, Media Representatives, Outdoor Advertising, Direct Mail Advertising, Advertising Material Distribution Services, Other Services Related to Advertising. Covering: Omnicom Group, WPP, Publicis Groupe, Interpublic and Dentsu

Published: Oct, 2016 | Pages: 40 | Publisher: The Business Research Company
Industry: Business Services | Report Format: Electronic (PDF)

The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities.

The Advertising, Public relations, And Related Services Global Market Briefing provides strategists, marketers and senior management with the critical information they need to assess the global advertising, public relations, and related services.

Description

• The advertising, public relations, and related services Global Market Briefing Report from The Business Research Company covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this market. 

• The market characteristics section of the report defines and explains the market.

• The market size section gives the advertising, public relations, and related services market revenues, covering both the historic growth of the market and forecasting the future.  

• Drivers and restraints looks at the external factors supporting and controlling the growth of the market.

• Market segmentations break down the key sub sectors which make up the market. The regional breakdowns section gives the size of the market geographically.

• Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in the last three years are identified. 

• The trends and strategies section highlights the likely future developments in the advertising, public relations, and related services market and suggests approaches.
 
Scope

• Markets Covered: Advertising Agencies, Promotional Products, Public Relations, Direct Mail Advertising, Billboard and Outdoor Advertising, Media Buying Agencies, Media Representative Firms and Print Advertising Distribution.

• Companies Mentioned: Omnicom Group, WPP, Publicis Groupe, Interpublic, Dentsu

• Geographic scope: Americas, Europe, Asia, Middle East and Africa, Oceania.

• Time series: Five years historic and forecast.

• Data: Market value in $ billions.

• Data segmentations: Regional breakdowns, market share of competitors, key sub segments.

• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Reasons to Purchase

• Get up to date information available on the advertising, public relations, and related services market globally.

• Identify growth segments and opportunities.

• Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market. 

• Develop strategies based on likely future developments.

• Gain a global perspective on the development of the market.
 Table of Content

Advertising, Public Relations, And Related Services Market Characteristics 5
Advertising, Public Relations, And Related Services Market Historic Growth 6
Drivers of the Market 7
Restraints on the Market 7
Advertising, Public Relations, And Related Services Market Forecast 9
Drivers of the Market 10
Restraints on the Market 10
Advertising, Public Relations and Related Services Compared With Other Segments Of General Professional Services 12
Global General Professional Services Market, Split By Segments, 2015, $ Billion 12
Architectural, Engineering Consultants and Other Related Services 13
Management Consulting Services 13
Advertising, Public Relations and Related Services 13
Scientific Research & Development Services 13
Environmental Consulting Services 13
Global General Professional Services Market, Historic and Forecast, By Segment, 2011 – 2019 14
Advertising, Public Relations and Related Services Market Regional and Country Comparison 15
Global Advertising, Public Relations and Related Services Market, Split By Region, 2015 15
Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, By Region, 2011-2019 17
Global Advertising, Public Relations and Related Services Market, Split By Country, 2015 18
Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, Split By Country, 2011-2019 20
Advertising, Public Relations, And Related Services Market Segmentation 22
Advertising, Public Relations, And Related Services Market Size, Split By Segments, 2015, $ Billion 22
Advertising Agencies 23
Promotional Products 23
Print Advertising Distribution 23
Advertising, Public Relations, And Related Services Market Competitors 24
Omnicom Group 25
WPP 26
Publicis Groupe 27
Interpublic 27
Dentsu 28
Advertising, Public Relations, And Related Services Market Key Mergers and Acquisitions 29
Advertising, Public Relations, And Related Services Market Trends and Strategies 30
Occasion Based Marketing 30
Innovations In Billboard Advertising 30
Increased Adoption Of Digital Advertisements 30
Professional Services Appendix 32
Accounting Services 32
Design, Research, Promotional And Consulting Services 32
Architectural, Engineering, And Related Services 32
Specialized Design Services 33
Management Consulting Services 34
Environmental Consulting Services 35
Scientific Research And Development Services 35
Advertising, Public Relations, And Related Services 36
Market Research And Other General Professional Services 36
Photographic Services 37
Legal Services 37
Research Methodology 38
Abbreviations 38
Currencies 38
Research Inquiries 38
The Business Research Company 38
List of Tables

Table 1: Global Advertising, Public Relations, And Related Services Market Historic Market Size, 2011 – 2015, $ Billion 6
Table 2: Global Advertising, Public Relations, And Related Services Market Forecast Market Size, 2015 – 2019, $ Billion 9
Table 3: Global Professional Services Market, Split By Segments, 2015, $ Billion 13
Table 4: Global Advertising, Public Relations and Related Services Market, Split By Region, 2015, $ Billion 16
Table 5: Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, By Region, 2011 – 2019 17
Table 6: Global Advertising, Public Relations and Related Services Market, Split By Country, 2015, $ Billion 19
Table 7: Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, Split By Country, 2011 – 2019 20
Table 8: Global Advertising, Public Relations, And Related Services Market, Split By Segments, 2015, $ Billion 23
Table 9: Global Advertising, Public Relations, And Related Services Market, Key Competitor Market Shares, 2015, Percentage (%) 25

List of Figures

Figure 1: Global Advertising, Public Relations, And Related Services Market Historic Market Size, 2011 – 2015, $ Billion 6
Figure 2: Global Advertising, Public Relations, And Related Services Market Forecast Market Size, 2015 – 2019, $ Billion 9
Figure 3: Global General Professional Services Market, Split By Segments, 2015, $ Billion 12
Figure 4: Global General Professional Services Market, Historic and Forecast Growth Rate, By Segment, 2011 – 2019 14
Figure 5: Global Advertising, Public Relations and Related Services Market, Split By Region, 2015, $ Billion 15
Figure 6: Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, By Region, 2011 – 2019 17
Figure 7: Global Advertising, Public Relations and Related Services Market, Split By Country, 2015, $ Billion 18
Figure 8: Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, Split By Country, 2011 – 2019 20
Figure 9: Global Advertising, Public Relations, And Related Services Market, Split By Segments, 2015, $ Billion 22
Figure 10: Global Advertising, Public Relations, And Related Services Market, Key Competitor Market Shares, 2015, Percentage (%) 24 



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