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Adultifying Soft Drinks; Capitalizing On Rising Adult Demand For Non-Alcoholic Beverages

Published: Apr 25, 2016 | Pages: 24 | Publisher: Canadean | Industry: Food & Beverages | Report Format: Electronic (PDF)

Description

Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Canadean as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.

Key Findings

Moderation & Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.
59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.
The concept of craft sodas has mainstream appeal. 
56% of consumers globally would like to see more ""craft"" style non-alcoholic beverages.

Synopsis

""Adultifying Soft Drinks"" explores opportunities to meet rising adult demand for non-alcoholic beverages.  It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars - formulation, positioning, and packaging. 

Your key questions answered:

 What are adult soft drinks? What are the key consumer motivations driving demand for adult soft drinks? 
What are the innovation opportunities in adult soft drinks? 
Which consumer trends are influencing innovation opportunities in adult soft drinks? 
What TrendSights trends do these innovation opportunities align with?

Reasons To Buy

Explore innovation opportunities in adult soft drinks along three parameters - formulation, positioning, and packaging.
Understand the key motivators driving demand for adult soft drinks.
Discover the best in-class innovation examples of adult soft drinks from around the world.
 Table of Contents

1. Introduction

2. Trend Opportunities
Formulation
Promotion
Packaging

3. Conclusions

4. Appendix

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