2013-2028 Report on Global Supply Side Platform (SSP) Software Market by Player, Region, Type, Application and Sales Channel

Published: Dec, 2018 | Pages: 112 | Publisher: MAResearch
Industry: ICT | Report Format: Electronic (PDF)

The global supply side platform (SSP) software market is anticipated to grow at a significant CAGR during the forecast period. Supply side platforms are also called yield optimization platforms specifically used by publishers to accomplish advertising goals to gain higher prices for their ads. SSPs function similar to demand side platforms. In fact, SSPs are intended to help publishers to sell ad impressions via mobile, video and other displays.

SSPs help publishers to reach a broader range of potential buyers and enables publishers to share and retain valuable data about consumers by the Ad impression level. SSPs have lured loads of publishers to manage their inventory through Ad platforms.

Supply side platform (SSP) software market is driven by increase in app culture followed by use of digital media to fulfil business operations. In addition, the market is influenced by software technology and the rise of digital operations such as social media and analytics. Moreover, adoption of digital techniques for business enhancement and inventory management is likely to propel the market growth during the forecast period.

Type segment for supply side platform (SSP) software market comprises web based and cloud based. Application segment for SSP software market involves SMEs and large enterprises. Geographical segmentation for market of supply side platform (SSP) software spans North America, South America, Europe, Asia-Pacific, Middle East and Africa. North America and Europe market is more likely to encounter a higher market share owing to a broader spectrum of e-commerce and digitization followed in business. Digital marketing and social media analytics are used as a business tool to determine business insights and product placing.

APAC sector is likely to gain a significant market growth during the forecast period owing to rising use of software for logistics, travel and personnel management. App culture is highly prevalent leading in trade development and minimizing cross boundary trade limitations. The key players profiled in the supply side platform (SSP) software market report are AerServ, Adform, Altitude, AdJuggler, Pubmatic, Sovrn, ALiveRail, DoubleClick, Rubicon Project, and OpenX, ONE by AOL.

The global Supply Side Platform (SSP) Software market was valued at $XX million in 2017, and MAResearch analysts predict the global market size will reach $XX million by the end of 2028, growing at a CAGR of XX% between 2017 and 2028.

This report provides detailed historical analysis of global market for Supply Side Platform (SSP) Software from 2013-2018, and provides extensive market forecasts from 2018-2028 by region/country and subsectors. It covers the sales volume, price, revenue, gross margin, historical growth and future perspectives in the Supply Side Platform (SSP) Software market.

Leading players of Supply Side Platform (SSP) Software including:

• DoubleClick (Google)
• LiveRail
• ONE by AOL
• Rubicon Project
• OpenX
• PubMatic
• BrightRoll (Oath Inc.)
• AerServ
• sovrn
• Adform
• AdJuggler
• Altitude

Market split by Type, can be divided into:

• Cloud-based
• On-premises

Market split by Application, can be divided into:

• Small Business
• Medium Business
• Large Enterprises

Market split by Sales Channel, can be divided into:

• Direct Channel
• Distribution Channel

Market segment by Region/Country including:

• North America (United States, Canada and Mexico)
• Europe (Germany, UK, France, Italy, Russia and Spain etc.)
• Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
• South America Brazil, Argentina, Colombia and Chile etc.)
• Middle East & Africa (South Africa, Egypt, Nigeria and Saudi Arabia etc.)

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 Table of Contents

Chapter 1 Supply Side Platform (SSP) Software Market Overview
    1.1 Supply Side Platform (SSP) Software Definition
    1.2 Global Supply Side Platform (SSP) Software Market Size Status and Outlook (2013-2028)
    1.3 Global Supply Side Platform (SSP) Software Market Size Comparison by Region (2013-2028)
    1.4 Global Supply Side Platform (SSP) Software Market Size Comparison by Type (2013-2028)
    1.5 Global Supply Side Platform (SSP) Software Market Size Comparison by Application (2013-2028)
    1.6 Global Supply Side Platform (SSP) Software Market Size Comparison by Sales Channel (2013-2028)
    1.7 Supply Side Platform (SSP) Software Market Dynamics
        1.7.1 Market Drivers/Opportunities
        1.7.2 Market Challenges/Risks
        1.7.3 Market News (Mergers/Acquisitions/ Expansion)

Chapter 2 Supply Side Platform (SSP) Software Market Segment Analysis by Player
    2.1 Global Supply Side Platform (SSP) Software Sales and Market Share by Player (2016-2018)
    2.2 Global Supply Side Platform (SSP) Software Revenue and Market Share by Player (2016-2018)
    2.3 Global Supply Side Platform (SSP) Software Average Price by Player (2016-2018)
    2.4 Players Competition Situation & Trends
    2.5 Conclusion of Segment by Player

Chapter 3 Supply Side Platform (SSP) Software Market Segment Analysis by Type
    3.1 Global Supply Side Platform (SSP) Software Market by Type
        3.1.1 Cloud-based
        3.1.2 On-premises
    3.2 Global Supply Side Platform (SSP) Software Sales and Market Share by Type (2013-2018)
    3.3 Global Supply Side Platform (SSP) Software Revenue and Market Share by Type (2013-2018)
    3.4 Global Supply Side Platform (SSP) Software Average Price by Type (2013-2018)
    3.5 Leading Players of Supply Side Platform (SSP) Software by Type in 2017
    3.6 Conclusion of Segment by Type

Chapter 4 Supply Side Platform (SSP) Software Market Segment Analysis by Application
    4.1 Global Supply Side Platform (SSP) Software Market by Application
        4.1.1 Small Business
        4.1.2 Medium Business
        4.1.3 Large Enterprises
    4.2 Global Supply Side Platform (SSP) Software Sales and Market Share by Application (2013-2018)
    4.3 Leading Consumers of Supply Side Platform (SSP) Software by Application in 2017
    4.4 Conclusion of Segment by Application

Chapter 5 Supply Side Platform (SSP) Software Market Segment Analysis by Sales Channel
    5.1 Global Supply Side Platform (SSP) Software Market by Sales Channel
        5.1.1 Direct Channel
        5.1.2 Distribution Channel
    5.2 Global Supply Side Platform (SSP) Software Sales and Market Share by Sales Channel (2013-2018)
    5.3 Leading Distributors/Dealers of Supply Side Platform (SSP) Software by Sales Channel in 2017
    5.4 Conclusion of Segment by Sales Channel

Chapter 6 Supply Side Platform (SSP) Software Market Segment Analysis by Region
    6.1 Global Supply Side Platform (SSP) Software Market Size and CAGR by Region (2013-2028)
    6.2 Global Supply Side Platform (SSP) Software Sales and Market Share by Region (2013-2018)
    6.3 Global Supply Side Platform (SSP) Software Revenue and Market Share by Region (2013-2018)
    6.4 North America
        6.4.1 North America Market by Country
        6.4.2 North America Supply Side Platform (SSP) Software Market Share by Type
        6.4.3 North America Supply Side Platform (SSP) Software Market Share by Application
        6.4.4 United States
        6.4.5 Canada
        6.4.6 Mexico
    6.5 Europe
        6.5.1 Europe Market by Country
        6.5.2 Europe Supply Side Platform (SSP) Software Market Share by Type
        6.5.3 Europe Supply Side Platform (SSP) Software Market Share by Application
        6.5.4 Germany
        6.5.5 UK
        6.5.6 France
        6.5.7 Italy
        6.5.8 Russia
        6.5.9 Spain
    6.6 Asia-Pacific
        6.6.1 Asia-Pacific Market by Country
        6.6.2 Asia-Pacific Supply Side Platform (SSP) Software Market Share by Type
        6.6.3 Asia-Pacific Supply Side Platform (SSP) Software Market Share by Application
        6.6.4 China
        6.6.5 Japan
        6.6.6 Korea
        6.6.7 India
        6.6.8 Southeast Asia
        6.6.9 Australia
    6.7 South America
        6.7.1 South America Market by Country
        6.7.2 South America Supply Side Platform (SSP) Software Market Share by Type in 2017
        6.7.3 South America Supply Side Platform (SSP) Software Market Share by Application in 2017
        6.7.4 Brazil
        6.7.5 Argentina
        6.7.6 Colombia
        6.7.7 Chile
    6.8 Middle East & Africa
        6.8.1 Middle East & Africa Market by Country
        6.8.2 Middle East & Africa Supply Side Platform (SSP) Software Market Share by Type
        6.8.3 Middle East & Africa Supply Side Platform (SSP) Software Market Share by Application
        6.8.4 Egypt
        6.8.5 Saudi Arabia
        6.8.6 South Africa
        6.8.7 Nigeria
    6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Supply Side Platform (SSP) Software Players
    7.1 DoubleClick (Google)
        7.1.1 Company Snapshot
        7.1.2 Product/Business Offered
        7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
        7.1.4 Strategy and SWOT Analysis
    7.2 LiveRail
    7.3 ONE by AOL
    7.4 Rubicon Project
    7.5 OpenX
    7.6 PubMatic
    7.7 BrightRoll (Oath Inc.)
    7.8 AerServ
    7.9 sovrn
    7.10 Adform
    7.11 AdJuggler
    7.12 Altitude

Chapter 8 Upstream and Downstream Analysis of Supply Side Platform (SSP) Software
    8.1 Industrial Chain of Supply Side Platform (SSP) Software
    8.2 Upstream of Supply Side Platform (SSP) Software
        8.2.1 Raw Materials
        8.2.2 Labor Cost
        8.2.3 Manufacturing Expenses
        8.2.4 Manufacturing Cost Structure
        8.2.5 Manufacturing Process
    8.3 Downstream of Supply Side Platform (SSP) Software
        8.3.1 Leading Distributors/Dealers of Supply Side Platform (SSP) Software
        8.3.2 Leading Consumers of Supply Side Platform (SSP) Software

Chapter 9 Development Trend of Supply Side Platform (SSP) Software (2018-2028)
    9.1 Global Supply Side Platform (SSP) Software Market Size (Sales and Revenue) Forecast (2018-2028)
    9.2 Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Region (2018-2028)
    9.3 Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Type (2018-2028)
    9.4 Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Application (2018-2028)
    9.5 Global Supply Side Platform (SSP) Software Market Size Forecast by Sales Channel (2018-2028)

Chapter 10 Appendix
    10.1 Research Methodology
    10.2 Data Sources
    10.3 Disclaimer
    10.4 Analysts Certification

List of Tables and Figures

    Figure Supply Side Platform (SSP) Software Example
    Figure Global Supply Side Platform (SSP) Software Revenue (Million $) Status and Outlook (2013-2028)
    Figure Global Supply Side Platform (SSP) Software Revenue (Million $) Comparison by Region (2013-2028)
    Figure Global Supply Side Platform (SSP) Software Sales Comparison by Type (2013-2028)
    Figure Global Supply Side Platform (SSP) Software Sales Comparison by Application (2013-2028)
    Figure Global Supply Side Platform (SSP) Software Sales Comparison by Sales Channel (2013-2028)
    Table Global Supply Side Platform (SSP) Software Sales by Player (2016-2018)
    Table Global Supply Side Platform (SSP) Software Sales Market Share by Player (2016-2018)
    Figure Global Supply Side Platform (SSP) Software Sales Market Share by Player in 2017
    Table Global Supply Side Platform (SSP) Software Revenue (Million $) by Player (2016-2018)
    Table Global Supply Side Platform (SSP) Software Revenue Market Share by Player (2016-2018)
    Figure Global Supply Side Platform (SSP) Software Revenue Market Share by Player in 2017
    Table Global Supply Side Platform (SSP) Software Average Price by Player (2016-2018)
    Figure Global Supply Side Platform (SSP) Software Average Price by Player in 2017
    Figure Global Supply Side Platform (SSP) Software Players Competition Situation - Top 5 Players' Revenue Market Share in 2017
    Figure Global Supply Side Platform (SSP) Software Players Competition Trends - Top 5 Players' Revenue Market Share in 2018
    Figure Example of Cloud-based
    Figure Global Cloud-based Sales and Growth Rate (2013-2018)
    Figure Example of On-premises
    Figure Global On-premises Sales and Growth Rate (2013-2018)
    Table Global Supply Side Platform (SSP) Software Sales by Type (2013-2018)
    Table Global Supply Side Platform (SSP) Software Sales Market Share by Type (2013-2018)
    Figure Global Supply Side Platform (SSP) Software Sales Market Share by Type in 2017
    Table Global Supply Side Platform (SSP) Software Revenue (Million $) by Type (2013-2018)
    Table Global Supply Side Platform (SSP) Software Revenue Market Share by Type (2013-2018)
    Figure Global Supply Side Platform (SSP) Software Revenue Market Share by Type in 2017
    Table Global Supply Side Platform (SSP) Software Average Price by Type (2013-2018)
    Figure Global Supply Side Platform (SSP) Software Average Price by Type in 2017
    Table Leading Players of Supply Side Platform (SSP) Software by Type in 2017
    Figure Example of Small Business
    Figure Global Supply Side Platform (SSP) Software for Small Business Sales and Growth Rate (2013-2018)
    Figure Example of Medium Business
    Figure Global Supply Side Platform (SSP) Software for Medium Business Sales and Growth Rate (2013-2018)
    Figure Example of Large Enterprises
    Figure Global Supply Side Platform (SSP) Software for Large Enterprises Sales and Growth Rate (2013-2018)
    Table Global Supply Side Platform (SSP) Software Sales by Application (2013-2018)
    Table Global Supply Side Platform (SSP) Software Sales Market Share by Application (2013-2018)
    Figure Global Supply Side Platform (SSP) Software Sales Market Share by Application in 2017
    Table Leading Consumers of Supply Side Platform (SSP) Software by Application in 2017
    Figure Example of Direct Channel
    Figure Global Supply Side Platform (SSP) Software for Direct Channel Sales and Growth Rate (2013-2018)
    Figure Example of Distribution Channel
    Figure Global Supply Side Platform (SSP) Software for Distribution Channel Sales and Growth Rate (2013-2018)
    Table Global Supply Side Platform (SSP) Software Sales by Sales Channel (2013-2018)
    Table Global Supply Side Platform (SSP) Software Sales Market Share by Sales Channel (2013-2018)
    Figure Global Supply Side Platform (SSP) Software Sales Market Share by Sales Channel in 2017
    Table Leading Distributors/Dealers of Supply Side Platform (SSP) Software by Sales Channel in 2017
    Table Global Supply Side Platform (SSP) Software Market Size and CAGR by Region (2013-2028)
    Table Global Supply Side Platform (SSP) Software Sales by Region (2013-2018)
    Table Global Supply Side Platform (SSP) Software Sales Market Share by Region (2013-2018)
    Figure Global Supply Side Platform (SSP) Software Sales Market Share by Region in 2017
    Table Global Supply Side Platform (SSP) Software Revenue (Million $) by Region (2013-2018)
    Table Global Supply Side Platform (SSP) Software Revenue Market Share by Region (2013-2018)
    Figure Global Supply Side Platform (SSP) Software Revenue Market Share by Region in 2017
    Table North America Supply Side Platform (SSP) Software Sales by Country (2013-2018)
    Figure North America Supply Side Platform (SSP) Software Sales Market Share by Country (2013-2018)
    Table North America Supply Side Platform (SSP) Software Revenue by Country (2013-2018)
    Figure North America Supply Side Platform (SSP) Software Revenue Market Share by Country (2013-2018)
    Figure North America Supply Side Platform (SSP) Software Sales Market Share by Type in 2017
    Figure North America Supply Side Platform (SSP) Software Sales Market Share by Application in 2017
    Figure United States Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure United States Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Canada Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Canada Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Mexico Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Mexico Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Table Europe Supply Side Platform (SSP) Software Sales by Country (2013-2018)
    Figure Europe Supply Side Platform (SSP) Software Sales Market Share by Country (2013-2018)
    Table Europe Supply Side Platform (SSP) Software Revenue by Country (2013-2018)
    Figure Europe Supply Side Platform (SSP) Software Revenue Market Share by Country (2013-2018)
    Figure Europe Supply Side Platform (SSP) Software Sales Market Share by Type in 2017
    Figure Europe Supply Side Platform (SSP) Software Sales Market Share by Application in 2017
    Figure Germany Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Germany Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure UK Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure UK Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure France Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure France Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Italy Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Italy Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Russia Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Russia Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Spain Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Spain Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Table Asia-Pacific Supply Side Platform (SSP) Software Sales by Country (2013-2018)
    Figure Asia-Pacific Supply Side Platform (SSP) Software Sales Market Share by Country (2013-2018)
    Table Asia-Pacific Supply Side Platform (SSP) Software Revenue by Country (2013-2018)
    Figure Asia-Pacific Supply Side Platform (SSP) Software Revenue Market Share by Country (2013-2018)
    Figure Asia-Pacific Supply Side Platform (SSP) Software Sales Market Share by Type in 2017
    Figure Asia-Pacific Supply Side Platform (SSP) Software Sales Market Share by Application in 2017
    Figure China Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure China Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Japan Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Japan Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Korea Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Korea Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure India Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure India Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Southeast Asia Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Southeast Asia Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Australia Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Australia Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Table South America Supply Side Platform (SSP) Software Sales by Country (2013-2018)
    Figure South America Supply Side Platform (SSP) Software Sales Market Share by Country (2013-2018)
    Table South America Supply Side Platform (SSP) Software Revenue by Country (2013-2018)
    Figure South America Supply Side Platform (SSP) Software Revenue Market Share by Country (2013-2018)
    Figure South America Supply Side Platform (SSP) Software Sales Market Share by Type in 2017
    Figure South America Supply Side Platform (SSP) Software Sales Market Share by Application in 2017
    Figure Brazil Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Brazil Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Argentina Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Argentina Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Colombia Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Colombia Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Chile Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Chile Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Table Middle East & Africa Supply Side Platform (SSP) Software Sales by Country (2013-2018)
    Figure Middle East & Africa Supply Side Platform (SSP) Software Sales Market Share by Country (2013-2018)
    Table Middle East & Africa Supply Side Platform (SSP) Software Revenue by Country (2013-2018)
    Figure Middle East & Africa Supply Side Platform (SSP) Software Revenue Market Share by Country (2013-2018)
    Figure Middle East & Africa Supply Side Platform (SSP) Software Sales Market Share by Type in 2017
    Figure Middle East & Africa Supply Side Platform (SSP) Software Sales Market Share by Application in 2017
    Figure Egypt Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Egypt Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Saudi Arabia Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Saudi Arabia Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure South Africa Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure South Africa Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Figure Nigeria Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
    Figure Nigeria Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
    Table Company Snapshot of DoubleClick (Google)
    Table Supply Side Platform (SSP) Software Introduction of DoubleClick (Google)
    Table Supply Side Platform (SSP) Software Sales, Price, Revenue, Gross Margin and Market Share of DoubleClick (Google) (2016-2018)
    Table Industrial Chain of Supply Side Platform (SSP) Software
    Table Manufacturing Cost Structure of Supply Side Platform (SSP) Software
    Table General Manufacturing Process of Supply Side Platform (SSP) Software
    Table Leading Distributors/Dealers of Supply Side Platform (SSP) Software
    Table Leading Consumers of Supply Side Platform (SSP) Software
    Figure Global Supply Side Platform (SSP) Software Sales and Growth Rate Forecast (2018-2028)
    Figure Global Supply Side Platform (SSP) Software Revenue and Growth Rate Forecast (2018-2028)
    Table Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Region (2018-2028)
    Table Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Type (2018-2028)
    Table Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Application (2018-2028)
    Table Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Sales Channel (2018-2028)

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