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Booming Fashion Industry Is Set To Drive Demand For Nail Polish Products

The global nail polish market is anticipated to experience a staggering growth during the forecast timeframe owing to its surging demand, especially among millennials. The market is driven by the growing demand for nail colors in the fashion and beauty industry. The market customers demand for products that grant easy application, superior adhesion that provides long lasting results, quick drying, variety of colors, high gloss, homogeneity throughout film, and good coverage. These are significant factors that are being focused by the industry players. 

Optimized production of lacquers is considered as a vital branch of the cosmetic industry and are the largest group of manicure preparation. It includes the review of product formulation procedure, ingredient properties, manufacturing techniques, plant & equipment requirements, manufacturing challenges, dermatological considerations, and quality control testing. 

The manufacturing procedure is selected based on several functional properties, which determines methods of preparation and evaluation. Raw materials such as ethyl cellulose cellulose and acetate-butyrate are widely used, owing to their superior functional properties such as toughness, hardness, and resistance to abrasion. 

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The market has been segmented into product type, application, sales channel and key regions. The product-based segments include base coat, top coat, gel, and matte. Professional nail art institutes and individuals are the key application types. The sales channel segmentation comprises of direct channel and distribution channel. Geographically, the market has been segmented into North America, Asia Pacific, Europe, Middle East & Africa, and Central & South America.

Geographically, the market has been segmented into North America, Asia Pacific, Europe, Middle East & Africa, and Central & South America. South America’s thriving fashion industry has demonstrated enormous demand for nail polish and the market is further expected to propel over the forecast timeframe owing to the altering lifestyle. Furthermore, the industry participants are undertaking brand awareness campaigns which will augment their regional market growth. 

Some of the key players functioning in the market include Maybelline; OPI; Dior; ORLY; CHANEL; Butter London; Nails Inc.; Kiko; Revlon; Rimmel; Sally Hansen; CND; Essie; COSMAY; ZOTOS ACCENT; ANNA SUI; L'OREAL; Bobbi Brown; MISSHA; Nars; and China Glaze. The players are adopting business strategies to expand their foothold in the global market space. For instance, Cosmetics LK acquired Prolana in 2017 in order to provide their customers with safe and high quality nail products. In 2016, Cutex was acquired by Revlon to expand their product portfolio and offer enhanced solutions to their customers.
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