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Makeup Base Market is Driving New Level of Cosmetic Innovation


The makeup base market is anticipated to witness a CAGR of 5.1% from 2019 - 2025. It is the next generation primer that helps create an unblemished cosmetic appearance and can be washed off without using a makeup remover. Cosmetic primer plays an important role in overall makeup or face painting to last longer and stay smoother. The cosmetic base is available in the form of a traditional silicone-based primer that blurs and smooths skin, a hyaluronic acid-spiked beauty serum that improves hydration, and a sunscreen that softens and protects the presence of pores on skin.

Like any other fast-moving consumer goods (FMCG) sector, the beauty sector is led by trends. In addition, over the past few years, several trends have developed to augment the demand for beauty products. The recent trend of digital campaign of products using beauty blogs, YouTube, Twitter, Instagram, Facebook, and Pinterest influence consumers to try enhanced beauty products comprising a cosmetic base. These digital tools have made it easy for shoppers to find the exact priming products according to their skin complexion. For instance, the search on Google for “foundation for me” has doubled from the last few years.

The second most evolving trend is rising use of natural beauty products including a cosmetic base that is taking industry share in the process. Benefits of avocado oil is a recent example of such a trend. The cosmetic primer comprising natural oil is one of the demanded products by everyday consumers in the U.S. This, in turn, is anticipated to boost business growth in the forecast period. Besides, rising awareness among consumers regarding the detrimental influence of chemical-based priming products is influencing patrons to choose a natural cosmetic base to moisturize and maintain flawless skin.

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Industries are accepting multichannel distribution systems like online and offline stores to thrust their industry revenue and build strong consumer relationships. Social media platforms are anticipated to play a major role in marketing of priming products. Producers are collaborating with social influencers for advertising of their makeup base products to generate revenue. For instance, Maybelline is known as the leader of social media engagement among other beauty brands like Revlon and Estée Lauder.

Rising popularity of cosmetics among men patrons is anticipated to create a new opportunities for industry development over the next six years. Manufacturers like those that TOM FORD is focused on the expansion of cosmetic products that are beneficial for men’s and suit their skin texture. This, in turn, will escalate product demand in the near future. TOM FORD is targeting male patrons by giving these products masculine names. For instance, tinted moisturizer is also called foundation for men. These are the lightest option, with the minimum coverage, for cosmetic primer.

The makeup base industry is categorized based on product type and region. In product type, concealer is anticipated to witness the fastest growth in the forecast period. Increasing trend of pearl infused concealers to add instant radiance and merge into the skin without any visible cakiness will boost industry demand in the forecast period. Asia Pacific is anticipated to remain dominant over the forecast period owing to rapidly expanding beauty industry in the region.

Key manufacturers playing a major role in the makeup base market include Chanel S.A.; Christian Dior SE; Avon Products, Inc.; Coty Inc.; Amorepacific Corporation; L'Oréal S.A.; Amorepacific Corporation; Shiseido Co. Ltd.; and Estée Lauder Companies, Inc. These players are concentrating on R&D activities to develop a novel product portfolio to witness the largest revenue share in the forecast period.
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