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Growing Popularity Of Artificial Intelligence And Connected Devices Is Set To Drive Instant Messaging Software Demand

The global instant messaging software market is anticipated to experience lucrative growth during the projected timeframe. Instant messaging or IM offers real-time communication between people over a given network. Some of the popular IM solutions include video conferencing, group chats, audio, and much more. This is becoming increasingly popular across corporate environments and is blurring the lines between unified communications and IM. 

Mobile-to-mobile chats have become popular over the past decade and have broadened the scope of interoperability through famous applications like WhatsApp and WeChat. It has also allowed users to post live stories and status, thus, making it a richer communication platform. Users are now opting for creating multiple accounts in order to communicate with people residing on different networks.

The market growth is also positively influenced by the capability of these platforms to express human emotions and other behavioral characteristics. Technologies such as Artificial Intelligence, Internet of Things, and Machine Learning are enhancing key application aspects such as security and emotions. Some of these popular applications include Tinder and Snapchat are providing personalized user experience and identifies any suspicious activities that violate their community guidelines. Similarly, applications like Telegram, BBM, and Ansa renders control over user settings and secured communication.

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Geographically, the market has been segmented into North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa. Asia Pacific market is likely to emerge as a fastest growing region over the forecast timeframe. Japan’s LINE and China’s WeChat platforms have demonstrated a booming growth, and both have crossed 500 million users within two years of its launch. Also, the Asia Pacific countries are experiencing significant growth in their disposable income. This is further supporting market expansion. 

Industry participants leading the market with some key developments include Liscio, LiveAgent, Mirrorfly, Genesys, Salesforce, Zoho, Skype, Twist, Slack, Freshchat, Nextiva, Zendesk, Flock, Quire, HelpCrunch, and Talkspirit.  Popular companies like Facebook offers direct messaging services for free. Similar other, messaging platforms provide cutting-edge features such as web conferencing, video calling, and VoIP. Some applications offer IPTV, IP radio, and desktop sharing kits & tools. Larger corporates have a greater communication need and are thereby typically investing in installation of IM servers to in their respective organizations. Tools like Skype are providing face-to-face interactive features and allow easy admin supervision.
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