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Growing Awareness About Synthetic And Harmful Chemicals Is Driving Herbal Cosmetics Demand

The global herbal cosmetics market is set to grow at an exponential rate during the estimated timeline. Herbal products have demonstrated a multitude of benefits as compared to synthetic ingredient-based products. Herbal cosmetics are compatible with every skin type and have a wide variety of options to choose from. These are also known to have no to very few side effects. Herbal soaps, hair oils, conditioners, shampoos, lotions, etc. are few of the products popular in the market. However, the market growth is potentially hampered by the increasing competition from pseudo products. 

The rіѕіng consumer living standards and booming e-commerce market space are the key driving factors. The use of antioxidant- and аntіѕерtіс-rich ingredients for herbal cosmetics production is aiding market expansion. Furthermore, рrоduсtѕ dеrіvеd frоm nаturаl ѕоurсеѕ, significantly reduces the dependence on petroleum-based merchandise. Such factors are anticipated to play a vital role in the expansion of  dіѕtrіbutіоn nеtwоrk, which will eventually drive growth during the projected period. The market growth is hindered by the avаіlаbіlіtу оf auxiliary рrоduсtѕ.  Also, the raw material availability is limited and expensive. However, Ayurveda-based formulas are likely to serve as a key opportunity for the players who are fronting challenges in terms of raw material availability. 

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The market has been segmented based on the product type, applications, and sales channel. Market split based of product type includes for men and for women. Application-based segmentation consists of cleaning and anti-disease. The sales channel has been bifurcated into direct channel and distribution channel. Geographically, North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa have been identified as the key regions. Presence of a huge consumer base and availability of raw materials are impelling the growth in Asia Pacific region market.  For instance, among all the Southeast Asian countries, Thailand dominates the rest of Southeast Asia market, as there are maximum numbers of original equipment manufacturer (OEM) cosmetic manufacturers that are manufacturing premium quality herbal beauty product for all international brands. 

Some of the major players present include are L'Oreal, P&G’ Shiseido, Unilever, Beiersdorf, Amway, AVON Beauty Products, Burberry, INVERSIONES AVI AMERICA, Chanel, and Clarins. Companies are commercializing on the increasing online consumer reach, demand for premium products, and the booming trend of enhanced appearance consciousness. This has served as an opportunity for the skin and hair care market to incorporate herbal-based cosmetic products. Governments are also significantly supporting regional players by improving their investment capabilities and rolling out suitable regulatory norms.
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