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The Widespread Popularity Of Alcohol Consumption Is Driving Draught Beer Market


The global draught beer Market is estimated to emerge as a booming market over the forecast mtimeframe as a result of the increasing beer consumption. Draught or draft beer is served in a glass directly from a cask or keg. The kegs are artificially pressurized with the help of a mixture of carbon dioxide and nitrogen gas or carbon dioxide gas. The mass market of draught beer is presented by numerous multinationals and hold a strong position. As a result, competing with them has posed to be a major challenge for the entrants, which has resulted in high consolidation of the players. Improvement in the population’s purchasing power, alteration in consumer’s preferences, and changing lifestyles has largely driven the overall market. 

The packaging landscape is playing a vital role in market dynamics. It is being assessed based on the various regulations, culture, tastes, and other drivers. According to recent studies, the U.S. uses more than 62% of aluminum cans for packaging. Moreover, on-premise retailing has been the most common aspect of commercialization in the market. For instance, on-premise distribution channels like convenience, mass merchandiser, and grocery stores, tend to offer more canned beer features than other distribution retailers like bars and restaurants. Glass bottles also compose as a key packaging alternative for the traditional beer market. However, beer packaging has demonstrated a huge cost associated with packaging costs and waste disposal. Therefore, draught beer is becoming more popular in restaurants and bars. 

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Regionally, the market categorization includes North America, Asia Pacific, Europe, South America, and the Middle East & Africa. Asia Pacific is anticipated to emerge as a dominating region due to the rapid industrialization, specially in countries like China, Japan, and India. The Middle Eastern region is likely to showcase steady growth due to the prevalence of various traditional & cultural norms and dietary rules that prevents excessive alcohol consumption. Major on-trade countries include Spain, UK, France, South Korea, Japan, the Czech Republic, Belgium, Italy, and Australia account for the major on-trade revenue. 

The market has reflected a host of factors such as political, social, economic, and technological that has driven the quality concerns related to the customer requirements, quality consistency, and dispense hygiene results. Industry players are focusing on the assessment of draught beer in the UK on-trade for instance, which has been cask beer and is fundamentally qualitative. Marque 10 renders an empirical and independent cask ale quality assessment based on assessors and government authorities visiting subscribing outlets at least twice a year. These visits are unannounced and often involves the measurement of clarity, temperature, and a sip taste to determine aroma and flavor. 
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