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High Adoption Of Digital Content And Demand For Digital Services To Leap High In The Near Future

The digital content market size is expected to grow at a remarkable rate during the forecast period, according to Radiant Insights. High internet adoption across the globe and growing significance of digital services is expected to boost utility factors for digital content platforms. In addition, varying internet relevance is a global phenomenon that influences the nature of digital platforms for internet and e-commerce services. For instance, there could be varying percentage for internet relevance across North America and Africa. Hence, it is imperative that a sustainable supply of relevant digital content organically ends up in adding subscribers to get online to further boost internet adoption. 

In a recent news, U.S. based Ferrero Group announced conglomeration with SQUARE ENIX for the creation of powerful game accessories and have vibrant themes for their Playstation 4 system. The collaboration results in conducting new releases for Playstation games and powerful characters under innovative themes. For participating players, the company offers redeem codes and game accessories for user download on passing new levels in the game. 

In another news, the Ministry of Human Resource & Development (MHRD) along with state governments in India are now pushing QR learning codes to enable school students and teachers to assess academic performance in the real-time. Also stated, the QR codes are advanced version of barcodes with information in a digital format that drives the user to landing page of learning sections. The chapters are mainly available in the video, audio or text format. Region wise, the governments in Tamil Nadu, Karnataka and Maharashtra have been influential to introduce a systemic digital approach for primary education.

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The digital content market is significantly driven by growing use of connected devices and increase in reach of digital content across all business sectors. For instance, education sector in developing countries is now transforming digitally. School syllabus and textbooks are gaining a digital traction led by innovative learning through content platforms. This has resulted into massive data traffic and high consumption of online content. Other sectors such as advertising and marketing have been adopting the digital trends to enlarge their reach and client engagement in the recent years. Moreover, digital transformation trends across telecom, media and entertainment and others is also shaping the growth of digital content market. Rise in use of smart devices enabled with IoT approach is catalysing the demand for digital content. 

Based on type, the market segmentation comprises games, publication, movie and music. Application category includes smartphones, computers, tablets, SMART TVs and IoT.

Asia Pacific is likely to have a huge market share and expected to witness a constant growth owing to the increase in adoption of digital platforms for expanding their reach. The market under Asia Pacific is also a witness to growing digitization and innovation. Video production techniques and availability of vast social media platforms have enabled new avenues for internet business. Growth in number of internet and educational startups in Asia Pacific is influential to drive a huge consumer base. Moreover, the user demand for authentic and Ad-free content via paid subscription pushes the market growth.

Some of the key players in the digital content market are Tencent, Sony, Google, Apple, Amazon, Facebook, Nexon, Warner Bros, DeNa, NCSoft, Deezer and Square Enix.
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