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Customized Beauty On-Demand Is Poised To Drive Body Lotion Demand

The global body lotion market is expected to grow at a staggering rate over the projected timeframe owing to the increasing focus on personal skin care. Presently used body care products target basic functional needs like hydrating and eliminating skin problems such as pilaris, ketatosis, cellulite, and similar skin problems. Progressive demand for personalized or customized skin care products have impelled the players to invest in the research and development of enhanced products. The individual skin responses are usually determined by defined genotypic traits and compartmentalized sensitivity against certain ingredients. 

Traditionally, synthetic chemicals were used for manufacturing processes. However, the ever-increasing emphasis on the use of organic ingredients have fueled the market growth. Purchasers are also opting for products that are organic than those labeled “natural”. The market is also driven by extensive demand for body firming and anti-aging lotion. Millennials constitute the key consumers of these products as their shopping habits play a key role in driving the current economy. 

Genderless beauty is an emerging trend as people are blurring gender barriers and are shifting from gender stereotypes towards promoting unisex beauty. Brands such as Maybelline, CoverGirl, and Rimmel London are using male ambassadors to embrace genderless beauty.  As companies can offer more appealing products owing to this trend, more brands are likely to step up in this area over the forecast period.  

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Demand for chemical free products

The market has showcased growing demand for body lotions & body butters that are free from artificial chemicals, preservatives, artificial fragrances, and additives. Optimum quality body lotions are prepared from cold pressed seeds and ones rich with omega oils & vital vitamins. However, a key drawback with organic lotion is its short shelf-life. The industry players are presently focusing on rendering extended shelf-life for their customers. For instance, recently Zkin Organics has developed a body lotion that has a unique formulation using five ingredients that has a total 18 months shelf-life to meet customer expectations.  

Since organic lotions have minimum adverse effects, several large companies are now launching organic products, in an attempt to gain greater revenue shares. For instance, Burt's Bees recently launched a range of renewal face care products that consists of organic ingredients to reduce wrinkles and fine lines. The propelling growth traction is attracting new players to expand their businesses and gain a strong foothold over the market. Body lotions are widely popular amongst people with hectic lifestyles and the cost-conscious millennial population. 

Some of the key players operating in the market comprise of Unilever PLC; Johnson & Johnson; L'Oreal; Procter & Gamble Co.; Shiseido Company; Avon Products Inc.; Beiersdorf AG; Clarins; Amore Pacific Group; Kao Corporation; The Estee Lauder Companies Inc.; Cetaphil; Cavinkare; and Hain Celestial Group among others. 
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