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Published: Jan, 2014 | Pages:
238 | Publisher: Asia Market Information & Development Company
Industry: Housewares | Report Format: Electronic (PDF)
The water purifier market in China is on the verge of attaining good dividends over the forecast period (2013 - 2018). Water purifiers are devices aimed to deter bacteria or other contaminants from entering the water supply. Chinese citizens are keen to avoid another disaster like the Lanzhou water pollution incident. The market is estimated to cross USD 1.9 billion by 2018. Consumer awareness regarding health is the primary driving factor. The Chinese water purifier market is segmented by products, end-users, distribution channels, and geographies. Products comprise of gravity, RO (reverse osmosis), and UV (ultra-violet) purifiers. RO purifiers are embedded with a semi-permeable membrane which selectively filters out clean water. UV water purifiers rely on ultraviolet radiation to kill harmful bacteria. They are more expensive than RO purifiers and hence will face a declining demand. RO based purifiers will be a lucrative product on account of providing benefits at an economical price. Gravity water purifiers are plagued with high replacements and limited screening capability. End-users encompass residential and commercial. Commercial sector is adopting water purifiers in an attempt to protect its employees. Distribution channels include online, conventional, and retail stores. Conventional stores are more popular among consumers and occupy over 40% market shares. Online stores have 17% shares. South China, North China, East China, and West China are the major geographies of concern to the Chinese market. Eastern China earned huge revenue shares for the market. This was followed by North, Northeast, and South Central China. Coway Co. Ltd., Kent RO System Ltd., 3M Center, Honeywell International Inc., and Paragon Water System Inc. are prominent players of the water purifier market in China. Alliances and mergers are a common strategy adopted by these players to sustain their market hold. Recently in 2016, Coway signed an alliance with Haier to expand their presence in the Chinese market.
Table Of Contents I. INTRODUCTION Report Scope and Methodology Executive Summary II. BUSINESS ENVIRONMENT Economic Outlook Key Economic Indicators Industrial Sales Population and Labor Foreign Investment Foreign Trade Financial and Tax Regulations Banking System and Regulations Foreign Exchange Taxes, Tariff and Custom Duties III. WATER PURIFIER INDUSTRY ASSESSMENTS Water Purifier Industry Overview Market Size Market Growth Drivers Labor Costs Major Producer Facility Locations and Sales Market Share of Key Producers Potential Entrants Major Foreign Investments Technology Development IV. WATER PURIFIER SALES VOLUMES AND FORECASTS Overview Water Purifier Sales Volumes and Forecasts (in Yuan) Tap Water Purifier Stage Type Water Purifier Wall-Mounted Water Purifier Vertical Water Purifier Cabinet Type Water Purifier Individual Water Purifier Movement Water Purifier Automatic Water Purifier Other Water Purifiers Water Purifier Imports and Exports Pricing Trends V. WATER PURIFIER MARKET OUTLOOK Water Purifier Markets Outlook Overview Consumers Market Consumers Market Outlook Water Purifier Demand in Consumers Market Commercial Market Commercial Market Outlook Water Purifier Demand in Commercial Market Water Purifier Demand by Region Northeast North Southeast Central Southwest Northwest VI. MARKETING STRATEGIES Distribution System in China China's Distribution System Water Purifier Distribution Channels Transportation and Freight Infrastructure Communications China's Market Entry Licensing Franchising E-commerce Trading Companies and Local Agents Representative Offices and Chinese Subsidiaries Wholly Foreign Owned Enterprises VII. WATER PURIFIER PRODUCER DIRECTORY Water Purifier Producer Profiles List Of Tables I. INTRODUCTION Economic Outlook Summary Water Purifier Supply and Demand Summary II. BUSINESS ENVIRONMENT Key Economic Indicators Industrial Output Population and Labor Force Trends Foreign Investment and Loans Foreign Trade Key Commodity Exports from China China's Exports to its Leading Trade Partners Key Commodity Imports into China China's Imports from Its Leading Trade Partners III. WATER PURIFIER INDUSTRY ASSESSMENTS Major Producer Facility Locations Major Water Purifier Producers' Sales Market Share of Key Producers Major Foreign Investments IV. WATER PURIFIER SALES VOLUMES AND FORECASTS Overview Water Purifier Sales Volumes and Forecasts (in Yuan) Tap Water Purifier Stage Type Water Purifier Wall-mounted Water Purifier Vertical Water Purifier Cabinet Type Water Purifier Individual Water Purifier Movement Water Purifier Automatic Water Purifier Other Water Purifier Water Purifier Imports and Exports Pricing Trends V. WATER PURIFIER MARKET OUTLOOK Water Purifier Markets Outlook Overview Consumers Market Consumers Market Outlook Water Purifier Demand in Consumers Market Commercial Market Commercial Market Outlook Water Purifier Demand in Commercial Market Water Purifier Demand by Region Northeast North Southeast Central Southwest Northwest List Of Charts I. INTRODUCTION Water Purifier Production and Demand Summary II. BUSINESS ENVIRONMENT China's GDP and Growth Rate Industrial Output by Ownership China's Imports and Exports III. WATER PURIFIER INDUSTRY ASSESSMENTS Water Purifier Sales Volume Market Share of Key Producers IV. WATER PURIFIER SALES VOLUMES AND FORECASTS Overview Water Purifier Sales Volumes and Forecasts (in Yuan) Tap Water Purifier Stage Type Water Purifier Wall-mounted Water Purifier Vertical Water Purifier Cabinet Type Water Purifier Individual Water Purifier Movement Water Purifier Automatic Water Purifier Other Water Purifier Water Purifier Imports and Exports Pricing Trends V. WATER PURIFIER MARKET OUTLOOK Water Purifier Markets Outlook Overview Consumers Market Consumers Market Outlook Water Purifier Demand in Consumers Market Commercial Market Commercial Market Outlook Water Purifier Demand in Commercial Market Water Purifier Demand by Region Northeast North Southeast Central Southwest Northwest VI. MARKETING STRATEGIES China's Distribution Channel
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