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Published: Dec, 2014 | Pages:
125 | Publisher: Ken Research Private Ltd
Industry: Agriculture | Report Format: Electronic (PDF)
Executive Summary The report titled “The US Chewing Gum and Chewy Candy Industry Outlook to 2018 – Driven by Sugar Free Gums Segment” provides detailed overview on the chewing gum and chewy candy market in the US along with its segments. The report covers various aspects such as market size of the US Chewing Gum and Chewy Candy industry and segmentation on the basis flavors, type of gum sold (sugary and sugar-free), type of candies sold and type of flavor used in chewing Gums. The report also entails external trade of chewing gums in the US. The US chewing gum market has been going through a hard time in the recent years at a CAGR of -3.5% throughout 2009-2013. The lack of interest among teenagers and the rising sugar prices are two of the main reasons responsible for the slump in sales. Chewing gum has also faced the decreasing social acceptability leading to reduced consumption in the US. From new product launches to new flavors and innovative packaging, the chewing gum industry has pulled out all the stops for stabilizing the falling sales. The market lost by chewing gums was quickly picked up by mints as they were perceived by the US consumers as a healthy alternative to chewing gums. The future of chewing gums in the US however does not look as bleak as the industry is finally picking up the pieces and the sale is getting back on track. The overall CAGR for the next 5 years is still negative however it is still better than the CAGR for 2009-2013. The industry is now focusing on Sugar-free gums segment. The top selling 5 gum in the US is sugar free which exhibits the mood of the consumer as America shuns away sugar and is moving towards everything healthy and nutritious. The functional chewing gum is a new segment that is quickly picking up steam riding on the ever increasing consumer’s need for bundled benefits of chewing gum. Functional chewing gums are expected to perform multitude of functions from weight loss to treating cold and cough while also performing the traditional functions of chewing gums such as oral care and breathe freshening. Chewy candies are growing in the US owing to their recent popularity in the working class segment of the population as the concept of on-the-go snacking takes hold of the people. The availability of sugar-free chewy candies combined with a large number of flavors has made chewy candies extremely popular among adults. Majority of chewy candy consumption comes from adults and this trend led to the chewy candy manufacturers focusing their advertising towards adults along with children. However, the rising sugar prices have dampened the spirit of consumers as it has resulted in a subsequent increase in price of chewy candies. Chewy candies, owing to the increased adult consumption and a new found identity as working professionals snack item are expected to grow at a CAGR of 7.2 % through the next 5 years during 2013-2018. Key Topics Covered In The Report - Market Size of Chewing Gum Industry in the US by Revenue and Unit sales - Market Segmentation of Chewing Gum Industry in the US on the basis of Type of gum (Sugary and Sugar Free) and Type of flavors - Market Size of Chewy Candy Industry in the US by Revenue - Market Segmentation of Chewy Candy Industry in the US on the basis of Type of Chewy Candy (Licorice Candy and Regular Chewy Candy) - Chewing Gum consumer’s Profile in the US - Chewy Candy consumer’s Profile in the US - Global Functional Chewing Gum Market - Global Nicotine Gum Market - Import and Export of Chewing Gums in the US by Value and Volume - Competitive Landscape of Major Players in Chewing Gum and Chewy Candy Industry in the US. - Brand Analysis of Major Players in Chewing Gum and Chewy Candy Industry in the US by Pricing in the US market - Trends and developments in Chewing Gum and Chewy Candy Industry in the US - Growth Drivers of the Market - Issues and Challenges in Chewing Gum and Chewy Candy Industry in the US - SWOT Analysis of Chewing Gum and Chewy Candy Industry in the US - Mergers and Acquisitions in the Chewing Gum and Chewy Candy Industry in the US - Future Outlook of the industry and projections of Chewing Gum and Chewy Candy Industry and their segments in the US
Table Of Contents 1. The US Chewing Gum Market Introduction 1.1. Global Confectionary Market 1.2. Global Chewing Gum Market 1.3. The US Chewing Gum Market Introduction and Timeline 2. The US Chewing Gum Industry – Consumer Profile Chewing Gum Consumption by Age groups Chewing Gum Consumption in the US by Locations Chewing gum Consumption in the US by Time People Indulging in Activities During Chewing Gum Consumption Factors Driving the Consumption of Chewing Gum in the US Shopping Trips per month of the US consumers Chewing Gum Purchase Locations in the US 3. Supply Chain of the US Chewing Gum Industry 4. Market Size of the US Chewing Gum Industry 4.1. By Sales in Units, CY’2009-CY’2013 4.2. By Retail Sales Value, CY’2009-CY’2013 5. Market Segmentation of the US Chewing Gum Industry 5.1. By Sugar-Free and Sugary Chewing Gums, CY’2009-CY’2013 By Retail Sales Value, CY’2009-CY’2013 By Sales in Units, CY’2009-CY’2013 5.2. By Type of Flavors, CY’2013 6. Import and Export of Chewing Gums in the US 6.1. Imports of Chewing Gum in the US by Value and Volume, CY’2009-CY’2013 6.2. Exports of Chewing Gum in the US by Value and Volume, CY’2009-CY’2013 7. Trends and Developments in the US Chewing Gum Market Price of Chewing Gums in the US Rise of Functional Gums in the US Market Unconventional Flavors on an Uprise Small Packaging Attract More Consumers Medicinal Chewing Gums Replacing Pills Sugar Free Gums Lead the Way Increasing Oral Care Capabilities of Chewing Gums Driving Demand Mints Demand in the US Growing Nicotine Gum Sales 8. Growth Drivers of the US Chewing Gum Market Innovative Techniques Adopted by Players Approval from Health Associations Greater Focus on Health Benefits Increase in Consumer Spending on Food Rise of On-the-Go Snacking Functional Capabilities of Chewing Gums 9. Issues and Challenges Faced By the US Chewing Gum Market Losing the Key Demographic: Teenagers Lack of Natural Ingredients Rise of Mints Adversely Impacting Sales of Chewing Gums The Disposability Factor Increasing Awareness about Cleanliness Decreasing Social Acceptability Availability of Healthier Alternatives Growing Complaints of Headaches During Chewing Gums Increase in Sugar Prices 10. Recent Mergers and Acquisitions in the US Chewing Gum Market 10.1. Mars Inc. Acquires Wrigley 10.2. Kraft Foods’ Acquires Cadbury 10.3. Ford Gum and Machine Co. Acquires Rights for Big League Chew from Wrigley 10.4. GelStat Corporation Acquires Mastix Medica 10.5. ADM Acquires Wild Flavors 11. SWOT Analysis of the US Chewing Gum Industry 12. Market Share of Major Players in the Chewing Gum Market in the US 12.1. Market Share of Leading Brands in the Chewing Gum Market in the US, CY’2013 12.2. Market Share of Leading Companies in the Chewing Gum Market in the US, CY’2013 13. Company Profiles of Major Players in the Chewing Gum industry in the US 13.1. Wrigley, A Subsidiary of Mars Inc. 13.1.1. Business Overview 13.1.2. Brand Analysis 13.1.3. Business Strategy 13.1.4. Financial Performance 13.2. Perfetti Van Melle 13.2.1. Business Overview 13.2.2. Brand Analysis 13.2.3. Business Strategy 13.2.4. Financial Performance, CY’2009-CY’2013 13.3. The Hershey Company 13.3.1. Business Overview 13.3.2. Brand Analysis 13.3.3. Business Strategy 13.3.4. Financial Performance, CY’2009-CY’2013 13.4. Mondelez International 13.4.1. Business Overview 13.4.2. Brand Analysis 13.4.3. Business Strategy 13.4.4. Financial Performance, CY’2009-CY’2013 13.5. Competitive Landscape of Other Major Players in the US Chewing Gum Industry 14. Future Outlook and Projections for Chewing Gum Industry in the US 14.1. Opportunities in the US Chewing Gum Market 14.2. Future Projections for the US Chewing Gum Industry, CY’2014-CY’2018 14.2.1. By Retail Sales Value, CY’2014-CY’2018 14.2.2. By Sales in Units, CY’2014-CY’2018 14.3. Future Projections by Type of Gums, CY’2014-CY’2018 14.4. Cause and Effect Relationship Analysis in the US Chewing Gum Industry 15. The US Chewy Candy Market, CY’2012-CY’2013 15.1. Chewy Candy Market in the US, CY’2012-CY’2013 15.2. Market Segmentation of the Chewy Candy Industry in the US, Based on Type of Candy, CY’2012-CY’2013 16. The US Chewy Candy Industry – Consumer Profile Daily Snack Frequency of the US Consumers Chewy Candy Consumption in the US by Age Gummy Candy Consumption in the US by Age Licorice Consumption in the US by Age Chewy Candy Consumption in the US by Location People Engaged in Different Activities During Consumption of Chewy Candy in the US Purchase Location of Chewy Candy in the US Motivational Factors for Consuming Chewy Candy in the US 17. The US Chewy Candy Market Share 17.1. Market Share of Leading Brands in the Chewy Candy Market in the US, CY’2013 17.2. Market Share of Leading Companies in the Chewy Candy Market in the US, CY’2013 18. SWOT Analysis of the US Chewy Candy Industry 19. Trends and Development in the US Chewy Candy Industry Innovation in Flavors Introduction of Bite Sized Packets Change in Target Demographic Sugar Free Chewy Candy take the Stage 20. Future Outlook of Chewy Candy Market in the US 20.1. Opportunities in the US Chewy Candy Market 20.2. Future Projections of the US Chewy Candy Industry, CY’2014-CY’2018 20.3. Cause and Effect Relationship in the US Chewy Candy Industry 21. Macro Economic Factors Affecting the US Chewing Gum and Chewy Candy Market 21.1. Population Demographics in the US, CY’2009-CY’2018 Age Structure of the US Citizens, CY’2009-CY’2013 21.2. Per Capita Consumption of Chewing Gum by the US Citizens, CY’2009-CY’2018 21.3. Consumer Spending on Food in the US, CY’2009-CY’2018 21.4. Personal Disposable Income of the US Citizens, CY’2009-CY’2018 21.5. Sugar Prices in the US, CY’2009-CY’2018 22. Analyst Recommendation 23. Appendix 23.1. Market Definition 23.2. Abbreviations 23.3. Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model (SPSS Analysis) Final Conclusion 23.4. Disclaimer
List Of Tables Table 1: Motivation for Consumption of Chewing Gum in the US in Percentage (%) Table 2: Market Segmentation of Chewing Gum in the US by Type of Gums Sold on the Basis of Sales in Value, in USD Million, CY'2009-CY'2013 Table 3: Market Segmentation of Chewing Gum in the US by Type of Gums Sold on the Basis of Units Sold in Millions, CY'2009-CY'2013 Table 4: Market Segmentation of Chewing Gum in the US by Type of Flavor of Gum Sold on the Basis of Sales in USD Million, CY'2013 Table 5: Snapshot of Recent Mergers, Acquisitions and Deals in the US Chewing Gum and Chewing Candy Industry Table 6: Market Share of Leading Chewing Gum Brands by Sales in USD Million and in Percentage (%) Share, CY'2013 Table 7: Market Share of Leading Chewing Gum Companies in the US by Sales in USD Million, CY'2013 Table 8: Brands Overview of Chewing Gum and Chewy Candy offered by Wrigley's in the US Table 9: Brands Overview of Chewing Gum and Chewy Candy Offered by Perfetti Van Melle in the US Table 10: Brands Overview of Chewing Gum and Chewy Candy offered by Hershey's in the US Table 11: Brands Overview of Chewing Gum and Chewy Candy offered by Mondelez International in the US Table 12: Competitive Landscape of Other Major Players in the US Chewing Gum and Chewy Candy Industry Table 13: Future Projections of the US Chewing Gum Industry by Segments on the Basis of Type of Gums Sold in Retail Sales in USD Million, CY'2014-CY'2018 Table 14: Future Projections of the US Chewing Gum Industry by Segments on the Basis of Type of Gums Sold in Million Units, CY'2014-CY'2018 Table 15: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the US Chewing Gum Industry Table 16: Market Segmentation of Chewy Candy Market in the US by Type of Chewy Candy by Sales in USD Million, CY'2012-CY'2013 Table 17: People Engaged in Different Activities during Consumption of Chewy Candy in the US Table 18: Motivations for Consuming Chewy Candy in the US Table 19: Market Share of Leading Chewy Candy Brands by Sales in USD Million and in Percentage (%) Share, CY'2013 Table 20: Market Share of Leading Chewy Candy Companies in the US by Sales in USD Million, CY'2013 Table 21: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the US Chewy Candy Industry Table 22: Correlation Matrix of the US Chewing Gum Industry Table 23: Regression Coefficients Output
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