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Published: Jun, 2016 | Pages:
87 | Publisher: The Business Research Company
Industry: Media | Report Format: Electronic (PDF)
The Media Market Analytics Global Report provides strategists, marketers and senior management with the critical information they need to assess the global media market and compare it with other markets and across geographies. Description Where is the largest and fastest growing market for Media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Media Market Analytics Global Report from the Business Research Company answers all these questions and many more. The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider media market, and compares it with other sectors. • The market characteristics section of the report defines and explains the media market. • The market size and comparisons section gives the current market value ($bn) of the media market and some other indications of the markets importance. It then covers the historic growth of the market and forecasts the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market. • The comparisons with other markets section looks at the media market in relation to a range of leading industrial markets in terms of size ($bn) and growth. • Key financial deals which have shaped the media market in recent years are identified. • The regional and country breakdowns section gives the size of the media market by geography and compares historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. • The market segmentation section looks at the segments within the media market and compares their size and historic and forecast growth. • The market comparison section draws comparisons between the media market and country and regional populations and economies to understand the importance of the Media market and how this is changing. • Competitive landscape gives market shares, and a description of the leading companies. • The comparison with macroeconomic factors compares the media market by country with different sections of the population to illustrate the relative importance of the media market within the society and economy in different countries and how this is changing. • The next sections look at media production and consumption in different countries and regions and how it is changing and how this relates to the overall market. • The trends and strategies section highlights the likely future developments in the media market and suggests approaches companies can take to exploit this. Scope Markets covered: Broadcasting, Publishing, Information Services, Internet, Film and Sound. Markets compared: Services, Professional Services, Recreation, Hospitality, Healthcare, Transportation Services, Finance, Social Services, Retail and Wholesale, and IT. Companies mentioned: Comcast, Google, Walt Disney, Twenty-First Century Fox, Time Warner, Time Warner Cable, DirecTV, Liberty Global, CBS, Viacom, Naspers Countries: Brazil, China, France, Germany, India, Italy, Japan, Spain, Russia, UK, USA. Regions: Asia, Americas, Europe, Middle East & Africa, Oceania. Time series: Five years historic and forecast. Data: Ratios of market size and growth to related markets, population by segment, GDP ($ billions). Data segmentations: Country and regional splits, market share of competitors, market segments. Sourcing and referencing: Data and analysis throughout the report is sourced using end notes. Reasons to Purchase • Outperform competitors using accurate up to date demand-side dynamics information. • Identify growth segments for investment. • Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market. • Benchmark performance against key competitors. • Develop strategies based on likely future developments. • Utilise the relationships between key data sets for superior strategizing. • Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
Table of Contents Introduction 6 Media Market Characteristics 7 Global Media Market Historic Growth 8 Drivers of the Market 8 Restraints on the Market 9 Media Market Forecast Growth 10 Drivers of the Market 10 Restraints on the Market 11 Global Media Market Comparison With Other Markets 12 Global Media Market Historic and Forecast Growth Comparison With Other Markets 13 Global Media Market Regional And Country Comparison 14 Global Media Market Size, Split By Region, 2015 14 Global Media Market, Historic and Forecast Growth, By Region, 2011 - 2019 16 Global Media Market, Split By Country, 2015 18 Global Media Market, Historic and Forecast Growth, Split By Country, 2011 - 2019 20 Media Market Segmentation 22 Media Competitive Landscape 25 Comcast Corporation 25 Google Inc. 26 Walt Disney Company 27 Twenty-First Century Fox, Inc. 27 Time Warner 28 Key Mergers And Acquisitions In Media Market 30 Media Market Comparison With Macro Economic Factors 32 Global Media Market Size As A Percentage Of GDP, 2011 - 2019 32 Media Market Size As A Percentage Of GDP, By Country, 2015. 33 Global Media Market, Per Capita Average Media Expenditure, 2011 - 2019 34 Per Capita Average Media Expenditure, By Country, 2015 35 Per Household Average Media Expenditure, By Country, 2015. 36 Proportion Of Young Population (0 - 25), By Country, 2015 38 Per Capita Average Media Expenditure Versus Proportion Of Young Population (0 - 25), By Country, 2015 40 Proportion Of Population By Region, By Country, 2015 42 Per Capita Media Expenditure Versus Population By Region, By Country, 2015 44 Media Market Comparison With Industry Metrics 45 Global Average Daily Time Spent On Media Consumption, 2011-2019 45 Global Per Capita Average Media Expenditure Versus Global Average Daily Time Spent On Media Consumption, 2011-2019 46 Average Daily Time Spent On Media Consumption, 2015, By Country 47 Per Capita Average Media Expenditure Versus Average Time Spent On Media Consumption, By Country, 2015 49 Number Of Movies Produced, By Country, 2015 51 Per Capita Average Media Expenditure Versus Number Of Movies Produced, By Country, 2015 53 Newspaper Circulation, By Country, 2015 55 Per Capita Average Media Expenditure Versus Newspaper Circulation, By Country, 2015 57 Internet Penetration, By Country, 2015 59 Per Capita Average Media Expenditure Versus Internet Penetration, By Country, 2015 61 Mobile Internet Penetration, By Country, 2015 63 Per Capita Average Media Expenditure Versus Mobile Internet Penetration, By Country, 2015 65 Smartphone Penetration, By Country, 2015 67 Per Capita Average Media Expenditure Versus Smartphone Penetration, By Country, 2015 69 Tablet Penetration, By Country,2015 71 Per Capita Average Media Expenditure Versus Tablet Penetration, By Country, 2015 73 Media Market Trends and Strategies 75 Newspaper Digitization - 75 Shift To Digital Books and Magazines - 75 Transition To Digital Broadcasting - 75 Virtual Reality in Filmmaking - 76 Appendix 77 NAICS Definitions Of Industry Covered In This Report 77 Abbreviations 81 Currencies 81 Research Inquiries 81 The Business Research Company 81
List Of Tables Table 1: Global Media Market Historic Market Size, 2011 - 2015, $ Billion 8 Table 2: Global Media Market Forecast Market Size, 2015 - 2019, $ Billion 10 Table 3: Global Media Market, Split By Region, 2015, $ Billion 14 Table 4: Global Media Market Size, Historic and Forecast Growth, Split By Region, 2011 - 2019 16 Table 5: Global Media Market, Split By Country, 2015, $ Billion 18 Table 6: Global Media Market, Historic and Forecast Growth Rate, Split By Country, 2011 - 2019 20 Table 7: Global Media Market, Split By Segments, 2015, $ Billion 22 Table 8 : Global Media Market, Key Competitor Market Shares, 2015, Percentage(%) 25 Table 9: Global Media Market, Per Capita Average Media Expenditure, 2011 - 2019, USD ($) 34 Table 10: Per Household Average Media Expenditure, By Country, 2015, USD 36 Table 11: Proportion Of Young Population (0 - 25), By Country, 2015 38 Table 12: Per Capita Versus Proportion Of Young Population (0 - 25), By Country, 2015 40 Table 13: Proportion Of Population By Region, By Country, 2015 42 Table 14: Per Capita Media Expenditure Versus Population By Region, By Country, 2015 44 Table 15: Global Media Market, Average Daily Time Spent On Media Consumption, 2011 - 2019, Minutes 45 Table 16: Global Media Market, Per Capita Versus Average Daily Time Spent On Media Consumption, 2011-2019 46 Table 17: Average Daily Time Spent On Media Consumption, By Country, 2015 , Minutes 47 Table 18: Per Capita Versus Average Daily Time Spent On Media Consumption, By Country, 2015, Minutes 49 Table 19: Number Of Movies Produced, By Country, 2015 51 Table 20:, Per Capita Versus Number Of Movies Produced, By Country, 2015 53 Table 21: Newspaper Circulation, By Country, 2015, Million 55 Table 22: Per Capita Versus Newspaper Circulation, By Country, 2015 57 Table 23: Internet Penetration, By Country, 2015 , Percentage 59 Table 24: Per Capita Versus Internet Penetration, By Country, 2015 61 Table 25: Mobile Internet Penetration, By Country, 2015, Percentage 63 Table 26: Per Capita Versus Mobile Internet Penetration, By Country, 2015 65 Table 27: Smartphone Penetration, By Country, 2015, Percentage 67 Table 28: Per Capita Versus Smartphone Penetration , By Country, 2015 69 Table 29: Tablet Penetration, By Country, 2015, Percentage 71 Table 30: Per Capita Versus Tablet Penetration , By Country, 2015 73 List Of Figures Figure 1: Global Media Market Historic Market Size, 2011 - 2015, $ Billion 8 Figure 2: Global Media Market Forecast Market Size, 2015 - 2019, $ Billion 10 Figure 3: Global Media Market Value, Comparison With Other Markets, 2015, $ Billion 12 Figure 4: Global Media Market, Historic and Forecast Growth Rate, Comparison With Other Industries, 2011-2019, Percentage (%) 13 Figure 5: Global Media Market, Split By Region, 2015, $ Billion 14 Figure 6: Global Media Market Size, Historic and Forecast Growth, Split By Region, 2011 - 2019, 16 Figure 7: Global Media Market, Split By Country, 2015, $ Billion 18 Figure 8: Global Media Market, Historic and Forecast Growth Rate, Split By Country, 2011 - 2019 20 Figure 9: Global Media Market, Split By Segments, 2015, $ Billion 22 Figure 10: Global Media Market, Historic and Forecast Growth Rate, Split By Segment, 2011 - 2019 24 Figure 11: Global Media Market, Key Competitor Market Shares, 2015, Percentage(%) 25 Figure 12: Global Media Market Size As A Percentage Of GDP, 2011 - 2019, $ Billion 32 Figure 13: Media Market Size As A Percentage Of GDP, By Country, 2015. 33 Figure 14: Global Media Market, Per Capita Average Media Expenditure, 2011 - 2019, USD ($) 34 Figure 15: Per Capita Average Media Expenditure, By Country, 2015, USD ($) 35 Figure 16: Per Household Average Media Expenditure, By Country, 2015, USD ($) 36 Figure 17: Proportion Of Young Population (0 - 25), By Country, 2015 38 Figure 18: Per Capita Versus Proportion Of Young Population (0 - 25), By Country, 2015 40 Figure 19: Proportion Of Population By Region, By Country, 2015 42 Figure 20: Per Capita Media Expenditure Versus Population By Region, By Country, 2015 44 Figure 21: Global Media Market, Average Daily Time Spent On Media Consumption, 2011 - 2019, Minutes 45 Figure 22: Global Media Market, Per Capita Versus Average Daily Time Spent On Media Consumption, 2011-2019 46 Figure 23: Average Daily Time Spent On Media Consumption, By Country, 2015, Minutes 47 Figure 24: Per Capita Versus Average Daily Time Spent On Media Consumption, By Country, 2015, Minutes 49 Figure 25: Number Of Movies Produced, By Country, 2015 51 Figure 26: Per Capita Versus Number Of Movies Produced, By Country, 2015 53 Figure 27: Newspaper Circulation, By Country, 2015, Million 55 Figure 28: Per Capita Versus Newspaper Circulation, By Country, 2015 57 Figure 29: Internet Penetration, By Country, 2015, Percentage 59 Figure 30: Per Capita Versus Internet Penetration, By Country, 2015 61 Figure 31: Mobile Internet Penetration, By Country, 2015, Percentage 63 Figure 32: Per Capita Versus Mobile Internet Penetration, By Country, 2015 65 Figure 33: Smartphone Penetration, By Country, 2015, Percentage 67 Figure 34: Per Capita Versus Smartphone Penetration, By Country, 2015 69 Figure 35: Tablet Penetration, By Country, 2015, Percentage 71 Figure 36: Per Capita Versus Tablet Penetration, By Country, 2015 73
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