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Published: Nov, 2014 | Pages:
197 | Publisher: Ken Research Private Ltd
Industry: Healthcare | Report Format: Electronic (PDF)
Executive Summary The report titled “India Alternative Medicine and Herbal Products Market Outlook to 2018 - Surging Demand of Herbal Skincare Products to Impel Growth” presents a comprehensive analysis of the industry covering aspects including market size by revenue, segmentation on the basis of herbal medicines and herbal products, by types of herbal products such as ‘herbal hair care’ including herbal shampoo, hair oil and other herbal hair care products including herbal hair color, conditioners, by ‘herbal skin care’ comprising herbal face wash, herbal skin creams and others including face pack, face cleansers, by ‘herbal oral care products’, Chyawanprash, balms, and other medications (cold and cough, pain killers etc). The report also entails a detailed description on the recent trends and developments in the market, growth drivers, SWOT analysis across different segments and companies and competitive scenario of major players in the industry along with providing future projections and outlook for each market segment. The alternative medicine and herbal products market has emerged as one of the fastest growing markets in India due to increasing health consciousness and rising awareness among the people regarding the benefits of using herbal products which has driven the demand of herbal products and medicines in the market in the last few years. The market has registered a CAGR of 19.5% during FY’2008-FY’2013 by rising from INR ~ million in FY’2008 to INR ~ million in FY’2013. Herbal hair care segment commanded the largest share of ~% share of the total herbal products sales in the country in FY’2013 which has risen from ~% in FY’2008 followed by herbal skin care segment which grew from INR ~ million in FY’2008 to INR ~ million in FY’2013. Increasing spending power of the consumers, rapid urbanization, changing lifestyles, preference towards premium products available in the market has made skin care market grow rapidly. Growth is being further fuelled by surging demand for natural and herbal products which have now been widely accepted by the masses, especially the female segment of the population. Herbal oral care and other herbal products including chyawanprash, herbal digestives and balms have also witnessed a steady growth over the years. The India herbal oral care market has grown tremendously at a CAGR of 21% over the period FY’2008-FY’2013. Chyawanprash has a wide target audience. It is consumed by people of all ages, on one hand it is given to children and old people to increase their immunity against vulnerable diseases and on the other hand young and middle aged people consume Chyawanprash as a medium to fulfill their incomplete nutrition in the food they consume and also to stay healthy and less susceptible against diseases. The total Chyawanprash market in India was valued at INR ~ million in FY’2013, thus rising from INR ~ million in FY’2010. Dabur India Limited, Himalaya Herbal Limited, Marico Limited, Emami Limited and others are some of the major players in the India alternative medicine and herbal products market. The spread of organized retail to Tier 2 cities, and the availability of a wide range of products at different price points by key players such as Dabur, Himalaya, and Emami are contributing immensely to the growth of the domestic herbal skin care market. The herbal skin care market in India is dominated by major players including Dabur, Himalaya Herbals, Emami and Vicco which together account for ~% of the market revenue, as recorded in FY’2013. Rising standards of living, higher disposable incomes, and shifting trend of consumers towards herbal personal care products will push the India alternative medicine and herbal products market in the future. The market for ayurvedic cosmetics products in India is anticipated to grow at a swift pace in the coming years. The market is just instigating to get colonized with ayurvedic brands and has registered momentous growth in few years. Thus, with more products being launched in the market, greater awareness among the consumers, strong marketing and promotional strategies, the future of ayurvedic products in India seems optimistic. The market is projected to reach INR ~ million by FY’2018 growing at a CAGR of 18.9 % over the period FY’2013-FY’2018. Key Topics Covered in the report - Market Size of India Alternative Medicine and Herbal Products Market by Value, FY’2008-FY’2013 - Value Chain of India Alternative Medicine and Herbal Products Market - Market Segmentation of India Alternative Medicine and Herbal Products Market herbal medicines and herbal products, FY’2008-FY’2013 - Market Size of India Herbal Medicine Market by Historical Values and Future Projections, FY’2008-FY’2018 - Market Segmentation of India Alternative Medicine and Herbal Products Market herbal hair care, herbal skin care, herbal oral care and other herbal products, FY’2008-FY’2013 - Sub segmentation of herbal hair care by shampoo, oil and others- SWOT Analysis, market share and competitive landscape of players in each herbal shampoo and herbal oil - Sub segmentation of herbal skin care by face wash, creams and others- SWOT Analysis, market share and competitive landscape of players in herbal skin care market - Trends and Developments in India Alternative Medicine and Herbal Products Market - Government’s Role in the Sector - Company Profiles of Major Players in India Alternative Medicine and Herbal Products Market - Future Outlook and Projections in India Alternative Medicine and Herbal Products Market, FY’2014-FY’2018 by segments.
Table of Contents 1. India Alternative Medicine and Herbal Products Market Introduction Key Growth Drivers of India Alternative Medicine and Herbal Products Market 2. India Alternative Medicine and Herbal Products Market Value Chain 3. India Alternative Medicine and Herbal Products Market Size by Revenue, FY’2008-FY’2013 4. India Alternative Medicine and Herbal Products Market Segmentation 4.1. By Herbal Products and Medicines, FY’2008-FY’2013 5. India Herbal Medicine Market: An Overview 5.1. India Herbal Medicine Market Size and Future Projections, FY’2008-FY’2018 5.2. Major Companies in India Herbal Medicine Market by Product Offerings and Pricing 6. India Herbal Hair Care Market 6.1. Introduction and Size, FY’2008-FY’2013 6.2. India Herbal Hair Care Products Market Segmentation by Shampoo, Oil and Others, FY’2008-FY’2013 6.2.1. India Herbal Shampoo Market 6.2.1.1. Introduction and Size, FY’2008-FY’2013 6.2.1.2. India Herbal Hair Shampoo Market Segmentation by Renowned and Less Renowned Brands, FY’2009-FY’2013 6.2.1.3. SWOT Analysis of Herbal Shampoo Market in India 6.2.1.4. Market Share of Major Players in Herbal Shampoo Market, FY’2013 6.2.1.5. Competitive Landscape of Major Players in Herbal Shampoo Market 6.2.2. India Herbal Hair Oil Market 6.2.2.1. Introduction and Size, FY’2008-FY’2013 6.2.2.2. India Herbal Hair Oil Market Segmentation 6.2.2.2.1. By Types of Oils, FY’2008-FY’2013 Coconut Hair Oil Market Size in India, FY’2008-FY’2013 Light Hair Oil Market Size in India, FY’2008-FY’2013 Amla Based Hair Oil Market Size in India, FY’2008-FY’2013 Cooling and Other Hair Oil Market Size in India, FY’2008-FY’2013 6.2.2.3. Market Share of Major Players in Herbal Hair Oil Market, FY’2013 6.2.2.4. Competitive Landscape of Major Players in Herbal Hair Oil Market 7. India Herbal Skin Care Market 7.1. Introduction and Market Size, FY’2008-FY’2013 7.2. Herbal Skin Care Market Segmentation by Face Wash, Skin/Body Creams and Other Skin Care Products, FY’2008-FY’2013 7.3. SWOT Analysis of Herbal Skin Care Market in India 7.4. Market Share of Major Players in Herbal Skin Care Market in India, FY’2013 7.5. Competitive Landscape of Major Players in India Herbal Skin Care Market 8. India Herbal Oral Care Products Market 8.1. Introduction and Market Size, FY’2008-FY’2013 8.2. SWOT Analysis of Herbal Oral Care Market in India 8.3. Market Share of Major Players in India Herbal Oral Care Market, FY’2013 8.4. Competitive Landscape of Major Players in India Herbal Oral Care Market 9. Chyawanprash Market in India 9.1. Introduction and Market Size, FY’2008-FY’2013 9.2. Market Share of Major Players in India Chyawanprash Market, FY’2013 10. India Herbal Digestive Market 10.1. Introduction and Market Size, FY’2008-FY’2013 10.2. Market Share of major players in India Herbal Digestive Market, FY’2013 11. India Herbal Balm Market 11.1. Introduction and Market Size, FY’2010-FY’2013 11.2. Market Share of Major Players in India Herbal Balm Market, FY’2013 11.2.1. Competitive Landscape of Major Players in Chyawanprash, Digestive Remedies and Balm Market in India 12. Export Market of Alternative Medicine and Herbal Products In India Export Value, FY’2011-FY’2013 Major Destinations by Value, FY’2011-FY’2013 Measures taken by the Government of India to increase exports of herbs and AYUSH medicines 12.1. Export and Import Market of Hair Shampoo In India, FY’2008-FY’2013 By Value, FY’2008- FY’2013 By Volume, FY’2008- FY’2013 12.2. Export and Import Market of Hair Oil In India, FY’2011-FY’2013 By Value, FY’2011-FY’2013 By Volume, FY’2011-FY’2013 12.3. Export and Import Market of Toothpaste from India, FY’2008-FY’2013 By Value, FY’2008- FY’2013 By Volume, FY’2008- FY’2013 12.4. Export and Import Market of Toothpowder in India, FY’2008-FY’2013 By Value, FY’2008- FY’2013 By Volume, FY’2012- FY’2013 12.5. Export and Import Market of Skin Cream from India, FY’2008-FY’2013 By Value, FY’2008- FY’2013 By Volume, FY’2008- FY’2013 12.6. Export and Import Market of Moisturizing Lotions in India, FY’2008-FY’2013 By Value, FY’2008- FY’2013 By Volume, FY’2008 - FY’2013 13. Government Regulations and Policies for India Alternative Medicine and Herbal Products Market National Policy on Indian Systems of medicine and homeopathy -2002 I.E.C and International Collaboration Quality Control of Ayurveda, Siddha and Unani Drugs Centrally sponsored scheme for quality control of Ayurveda, Siddha, Unani & Homoeopathy drugs 14. Government Institutions and R&D Centers for Alternative Medicine and Herbal Products in India 15. SWOT Analysis of India Alternative Medicine and Herbal Products Market Strengths Weakness Opportunities Threats 16. Porter’s Five Force Analysis in India Alternative Medicine and Herbal Products Market Barriers to Entry Bargaining Power of customers Bargaining Power of Suppliers Threats of substitutes Competitive Rivalry within the Industry 17. Trends and Developments in India Alternative Medicine and Herbal Products Market Setting up of Online Shopping Portals for Alternative Medicine and Herbal products Emerging Wellness Centers in India Increasing Spending on Health Rapid Growth of Men’s Grooming Products Market in India 18. Company Profile of Major Players In India Herbal Products Market 18.1. Dabur India Limited 18.1.1. Business Overview Business Divisions of Dabur and Market Positioning in Each Category Value Chain Analysis of Dabur India Limited 18.1.2. Business Strategy Focus on Expanding the Product Portfolio Focus on Endorsements and Promotions Competitive Prices Rural Growth Opportunity 18.1.3. SWOT Analysis of Dabur India Limited 18.1.4. Key Performance indicators 18.2. Emami Limited 18.2.1. Business Overview 18.2.2. Business Strategies Foraying in the Men’s Grooming Segment Expanding Presence in the Underpenetrated Markets Strategic Plans of the company for the Coming Years 18.2.3. SWOT Analysis of Emami Ltd. 18.2.4. Key Performance Indicators Brand Wise Revenue, FY’2010-FY’2013 18.3. Marico Limited 18.3.1. Business Overview 18.3.2. SWOT Analysis of Marico Ltd. 18.3.3. Key Performance Indicators, FY’2009-FY’2013 18.4. Himalaya Herbals Limited 18.4.1. Business Overview 18.4.2. SWOT Analysis of Himalaya Herbal Limited 18.4.3. Business Strategy of Himalaya Herbal Limited 18.4.4. Key Performance Indicators Himalaya Herbal Ltd. Revenue Predictions by Business Divisions, 2020 19. Future Outlook and Projections for India Alternative Medicine and Herbal Products Market in India, FY’2014-FY’2018 19.1. By Type of Herbal Products, FY’2014-FY’2018 19.1.1. By Herbal Hair Care Market, FY’2014-FY’2018 19.1.2. By Herbal Skin Care Market, FY’2014-FY’2018 19.1.3. By Herbal Oral Care Market, FY’2014-FY’2018 19.2. Cause and Effect Analysis between Macro-Economic and Industry Factors and Expected India Alternative Medicine and Herbal Products market Prospects 20. Macroeconomic Factors Affecting India Alternative Medicine and Herbal Products Market, 2008-2018 20.1. Government Spending on AYUSH System in India, FY’2008-FY’2018 20.2. Medical Tourism Industry in India, 2008-2018 20.3. AYUSH Practitioners in India, 2008-2018 20.4. Licensed Pharmacies under AYUSH in India, FY’2008-FY’2018 20.5. Health Expenditure in India, FY’2008-FY’2018 21. Appendix 21.1. Market Definition 21.2. Abbreviations 21.3. Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Final Conclusion 21.4. Disclaimer
List of Tables Table 1: India Alternative Medicine and Herbal Products Market Segmentation by Herbal Products and Medicines on the Basis of Revenue Contribution in INR Million, FY’2008-FY’2013 Table 2: Major Companies in India Herbal Medicine market by Product Offerings and Pricing Table 3: India Herbal Hair Care Market Segmentation by Herbal Hair Oil, Hair Shampoo and Other Herbal Hair Care Products on the Basis of Revenue Contribution in INR Million, FY’2008-FY’2013 Table 4: India Herbal Hair Shampoo Market Segmentation by Renowned Brands and Less Renowned Brands on the Basis of Revenue in INR Million, FY’2013 Table 5: Revenue of Major Players in Herbal Hair Shampoo Market in India in INR Million, FY’2013 Table 6: Competitive Landscape of Major players in India Herbal Shampoo Market Table 7: Top 10 Hair Oil Brands in India by Popularity Table 8: India Herbal Hair Oil Market Segmentation by Types of Oils on the Basis of Revenue in INR Million, FY’2008-FY’2013 Table 9: Comparison of Dabur and Bajaj Almond Oil by Price of 100 ml and 200 ml Bottles in INR, FY’2013 Table 10: State Wise Sales of Light Hair Oil in Urban and Rural Areas in Percentage %, FY’2013 Table 11: Volume Sales of Light Hair Oil in India by Different Pack Sizes in Percentage %, FY’2013 Table 12: Revenue of Major Players in Herbal Hair Oil Market in India in INR Million, FY’2013 Table 13: Competitive Landscape of Major players in India Herbal Hair Oil Market Table 14: India Herbal Skin Care Market Segmentation by Herbal Face Wash, Herbal Skin/Body Creams and Other Skin Care Products on the Basis of Revenue Contribution in INR Million, FY’2008-FY’2013 Table 15: Revenue of Major Players in Herbal Skin Care Market in India in INR Million, FY’2013 Table 16: Competitive Landscape of Major Players in Herbal Skin Care Market in India Table 17: Major Herbal Toothpowder Brands in India Price in INR Table 18: Revenue of Major Players in Herbal Oral Care Market in India in INR Million, FY’2013 Table 19: Competitive Landscape of Major Players in India Herbal Oral Care Market Table 20: Revenue of Major Players in Chyawanprash Market in India in INR Million, FY’2013 Table 21: Revenue of Major Players in Herbal Digestives Market in India in INR Million, FY’2013 Table 22: Revenue of Major Players in Herbal Balm Market in India in Percentage %, FY’2013 Table 23: Competitive Landscape of Major Players in Chyawanprash, Herbal Digestive Remedies and Balm Market in India Table 24: Major Export Destinations of Medicinal Herbs and Value Added Products and AYUSH Medicines in India in INR Million, FY’2011-FY’2013 Table 25: Export of Shampoo from India by Major Countries in INR Million, FY’2008-FY’2013 Table 26: Import of Shampoo in India from Major Countries in INR Million, FY’2008-FY’2013 Table 27: Export of Shampoo from India by Major Countries in Thousand Units, FY’2008-FY’2013 Table 28: Import of Shampoo in India from Major Countries in Thousand Units, FY’2008-FY’2013 Table 29: Export of Hair Oil from India by Major Countries in INR Million, FY’2011-FY’2013 Table 30: Import of Hair Oil in India from Major Countries in INR Million, FY’2011-FY’2013 Table 31: Export of Hair Oil from India by Major Countries in Thousand Units, FY’2011-FY’2013 Table 32: Import of Hair Oil in India by Major Countries in Thousand Units, FY’2011-FY’2013 Table 33: Export of Toothpaste from India by Major Countries in INR Million, FY’2008-FY’2013 Table 34: Import of Toothpaste in India by Major Countries in INR Million, FY’2008-FY’2013 Table 35: Export of Toothpaste from India by Major Countries in Thousand Kilograms, FY’2008-FY’2013 Table 36: Import of Toothpaste in India by Major Countries in Thousand Kilograms, FY’2008-FY’2013 Table 37: Export of Toothpowder from India by Major Countries in INR Million, FY’2008-FY’2013 Table 38: Import of Toothpowder from India by Major Countries in INR Million, FY’2008-FY’2013 Table 39: Export of Toothpowder from India by Major Countries in Thousand Kilograms, FY’2012-FY’2013 Table 40: Import of Toothpowder in India by Major Countries in Thousand Kilograms, FY’2012-FY’2013 Table 41: Export of Skin Cream from India by Major Countries in INR Million, FY’2008-FY’2013 Table 42: Import of Skin Cream in India by Major Countries in INR Million, FY’2008-FY’2013 Table 43: Export of Skin Cream from India by Major Countries in Thousand Kilograms, FY’2008 -FY’2013 Table 44: Import of Skin Cream in India by Major Countries in Thousand Kilograms, FY’2008 -FY’2013 Table 45: Export of Moisturizing Lotions from India by Major Countries in INR Million, FY’2008-FY’2013 Table 46: Import of Moisturizing Lotions in India by Major Countries in INR Million, FY’2008-FY’2013 Table 47: Export of Moisturizing Lotions from India by Major Countries in Thousand Kilograms, FY’2008 -FY’2013 Table 48: Import of Moisturizing Lotions in India by Major Countries in Thousand Kilograms, FY’2008-FY’2013 Table 49: Government Institutions and R&D Centers for Alternative Medicine and Herbal Products in India Table 50: Timeline of Dabur India Ltd. Table 51: Dabur India Ltd. Consumer Care Division Product Portfolio Table 52: Dabur India Ltd. Foods Division Product Portfolio Table 53: Dabur India Ltd. Total Revenue Contribution by Business Divisions in INR Million, FY’2010-FY’2013 Table 54: Dabur Consumer Care Division Revenue by Segments in Percentage %, FY’2010-FY’2013 Table 55: Dabur Consumer Care Division Revenue by Segments in INR Million, FY’2010-FY’2013 Table 56: Emami Ltd. Product Portfolio Table 57: Emami Ltd. Revenue Contribution by India and Overseas Market in INR Million, FY’2009-FY’2013 Table 58: Emami Ltd. Total Revenue by Major Brands in INR Million, FY’2010-FY’2013 Table 59: Marico Ltd. Company Timeline Table 60: Marico Ltd. Brands and Products Target Audience Table 61: Marico Ltd. Product Portfolio and Market Positioning in Each Category, FY’2013 Table 62: Marico Revenue by Domestic, International and Skin Care Segment in INR Million, FY’2012- FY’2013 Table 63: Marico Revenue from Parachute Oil and Value Added Oil in INR Million, FY’2013 Table 64: Himalaya Herbal Limited Timeline Table 65: India Herbal Hair Care Market Future Projections by Herbal Hair Oil, Shampoo and Other Herbal Hair Care Products on the Basis of Revenue Contribution in INR Million, FY’2014-FY’2018 Table 66: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the India Alternative Medicine and Herbal Products market Table 67: Number of Licensed Government and Non Government Pharmacies for AYUSH in India, FY’2013 Table 68: Correlation Matrix of India Alternative Medicine and Herbal Products Market Table 69: Regression Coefficients Output of India Alternative Medicine and Herbal Products Market
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