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In-depth Study and Prospect Forecast on Household Air Purifier Industry in China, 2015-2020

Mar 26, 2015 | 130 Pages | Huidian Research | Housewares

The household air purifier industry in China has seen sales rise at 27% annually. This can be ascribed to the smog and high air pollution levels. The presence of air pollutants like PM 2.5 is a primary driving factor of the market. Air purifier sales had reached 2.6 million units in 2013. The market is estimated to reach a demand of 4 million units by 2018, at a 9% CAGR.

Air purifiers are devices which eliminate the presence of any air pollutants present in the room. They usually cater to asthmatics or people afflicted with a breathing condition. These purifiers are mostly embedded with a HEPA (high-efficiency particulate arrestance) filter which can trap 99.7% of dust particles. Different grades of HEPA filters range from A to E, with A being the least-efficient. The best air purifiers can eliminate PM 2.5 pollutants as well as cover a large area.

The current trend in the market is indoor decoration pollution. This involves using furniture or showpieces made from solid wood.  The Chinese market is flooded with almost 60% foreign manufacturers and nearly 40% domestic. Well-known players in the Chinese household air purifier industry in China are Beijing YADU Science & Technology Co., Ltd.; Panasonic AirPurifier; Sharp-Roxy Corporation; and Blueair (Shanghai) to name a few. Other respected players include Honeywell, Daikin, and Oreck. YADU is the only domestic manufacturer in the above-mentioned list.

YADU, Panasonic, and Sharp currently rely on ionic filtration, while Blueair uses catalyst filtration. They also use different layers of filtration as evident by Blueair which uses four or more layers as compared to Philips which uses only two layers. Blueair recently launched its Sense+ system integrated with the Internet of Things, giving a clean air delivery rate (CADR) of 130 feet per minute.
 Table Of Content

1. Overview of Household Air Purifier Industry
1.1 Overview of products
1.1.1 Products
1.1.2 Classification and Performance Characteristics
1.1.3 Product Application
1.2 Sales Modes

2. Development Environment of Household Air Purifier Industry
2.1 Policy Environment
2.2 Technical Level
2.3 Economic Environment

3. Overview of Market Development of Household Air Purifier, 2009-2020
3.1 Market Scale Statistics, 2009-2014
3.2 Market Development Forecast
3.3 Market Segmentation

4. Analysis on Household Air Purifier Industry Structure in China, 2014
4.1 Industry Chain Structure
4.2 Competitive Advantages and Disadvantages of Industry Chain
4.3 Profit Distribution and Development Trend of Industry Chain

5. Supply Market of Raw Materials of Household Air Purifier
5.1 Investigation on Raw material Production in China, 2014
5.1.1 Output of Raw Material
5.1.2 Regional Structure of Raw Material Production
5.1.3 Forecast on production Scale of Raw Materials, 2015-2020
5.2 Price Trend of Raw Materials
5.2.1 Historical Price Trend 
5.2.2 Influence on Enterprises
5.3 Status Quo of Household Air Purifier Production in China, 2014
5.3.1 Production Scale, 2014
5.3.2 Production Structure, 2014
5.3.3 Output Forecast, 2015-2020
5.4 Typical Suppliers of HEPA
5.4.1 AirTamer
5.4.2 Dirkbiel
5.4.3 Other Suppliers
5.5 Typical Suppliers of Motor
5.5.1 Samsung
5.5.2 Sharp
5.5.3 LG

6. Key Manufacturers of Household Air Purifier at Home and Abroad
6.1 Ya Du
6.1.1 Company Profile
6.1.2 Product Structure and Price Characteristics 
6.1.3 Statistics on Product Production and Sales, 2009-2014
6.1.4 Cost Structure of Typical Product
6.2 Philips
6.2.1 Company Profile
6.2.2 Product Structure and Price Characteristics 
6.2.3 Statistics on Product Production and Sales, 2009-2014
6.2.4 Cost Structure of Typical Product
6.3 Midea
6.3.1 Company Profile
6.3.2 Product Structure and Price Characteristics 
6.3.3 Statistics on Product Production and Sales, 2009-2014
6.3.4 Cost Structure of Typical Product
6.4 Haier
6.4.1 Company Profile
6.4.2 Product Structure and Price Characteristics 
6.4.3 Statistics on Product Production and Sales, 2009-2014
6.4.4 Cost Structure of Typical Product
6.5 Broad
6.5.1 Company Profile
6.5.2 Product Structure and Price Characteristics 
6.5.3 Statistics on Product Production and Sales, 2009-2014
6.5.4 Cost Structure of Typical Product
6.6 Panasonic
6.6.1 Company Profile
6.6.2 Product Structure and Price Characteristics 
6.6.3 Statistics on Product Production and Sales, 2009-2014
6.6.4 Cost Structure of Typical Product
6.7 Daikin
6.7.1 Company Profile
6.7.2 Product Structure and Price Characteristics 
6.7.3 Statistics on Product Production and Sales, 2009-2014
6.7.4 Cost Structure of Typical Product
6.8 Sharp
6.8.1 Company Profile
6.8.2 Product Structure and Price Characteristics 
6.8.3 Statistics on Product Production and Sales, 2009-2014 (Sales Amount, Profit Rate)
6.8.4 Cost Structure of Typical Product
6.9 Blueair (Shanghai)
6.9.1 Company Profile
6.9.2 Product Structure and Price Characteristics 
6.9.3 Statistics on Product Production and Sales, 2009-2014 (Sales Amount, Profit Rate)
6.9.4 Cost Structure of Typical Product
6.10 IQair
6.10.1 Company Profile (Related to Household Air Purifier)
6.10.2 Product Structure and Price Characteristics 
6.10.3 Statistics on Product Production and Sales, 2009-2014 (Sales Amount, Profit Rate)
6.10.4 Cost Structure of Typical Product

7. Establishment Strategy of Marketing Channels of Household Air Purifier in China
7.1 Marketing Channel Structure 
7.2 Partner Marketing Channel Study
7.3 Direct and Indirect Distribution Channel Management
7.3.1 Direct Indirect Distribution Channel
7.3.2 Indirect Distribution Channel
7.4 Online and Off-line Channels
7.4.1 Online Channels
7.4.2 Offline Channels
7.5 Downstream Brand Distributors
7.5.1 Agents
7.5.2 Franchisee
7.5.3 Chain Store
7.5.4 Distributor

8. Assessment on Brand Distributor Channels of Household Air Purifier Industry in China
8.1 Analysis on Effective Distributions of Brands 
8.2 Comparison on Effective Distributions of Brands
8.3 Effective Distributions of Main Brands in Different Cities 

9. Customer Group Study and Channel Matching Analysis in Household Air Purifier Market
9.1 Consumption Characteristics of Main Customer Groups
9.1.1 Regional Distribution
9.1.2 Age Distribution
9.1.3 Gender Distribution

10. Customer Group Study in Household Air Purifier Market
10.1 Customers’ Demand Investigation, 2014
10.1.1 Customers’ Cognition Level, 2014
10.1.2 Customers’ Demand Characteristics, 2014
10.2 Decoration/Non-decoration Consumption Market Demands (Proportion of Health to Non-health)
10.2.1 Decoration Consumption Market Demands
10.2.2 Non-decoration Consumption Market Demands
10.3 Healthy/Non-healthy Consumer Market Demands
10.3.1 Healthy Consumer Market Demands
10.3.2 Non-healthy Consumer Market Demands
10.4 Consumers with/without Aged People and Children Market Demands
10.4.1 Consumers with Aged People and Children Market Demands
10.4.2 Consumers without Aged People and Children Market Demands

11. Development Trend of Household Air Purifier Industry and Supply and Demand Forecast in China
11.1 Future Development Trend, 2015-2020
11.2 Forecast on Supply and Demand
11.2.1 Supply Capacity
11.2.2 Market Demand
11.2.3 Import & Export Situation
11.3 Forecast on Total Asset, 2015-2020
11.4 Forecast on Gross Value of Industrial Output, 2015-2020
11.5 Forecast on Sales Revenue, 2015-2020
11.6 Forecast on Profitability Level, 2015-2020

12. Study on Investment Value and Strategy of Household Air Purifier Industry in China, 2015-2020
12.1 SWOT Analysis
12.1.1 Strength
12.1.2 Weakness
12.1.3 Opportunities
12.1.4 Threats
12.2 Investment Value Analysis 
12.2.1 Profitability
12.2.2 Debt-paying Ability
12.2.3 Development Ability
12.3 Early-warning on Investment Risk, 2015-2020
12.3.1 Industry Competition Risk
12.3.2 Technical Risk

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