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GlobalData Travel and Tourism Survey 2017-2018

Published: May 17, 2017 | Pages: 48 | Publisher: GlobalData | Industry: Travel Services | Report Format: Electronic (PDF)

GlobalData Travel and Tourism Survey 2017-2018

Summary

"GlobalData Travel and Tourism Survey 2017-2018", report analyzes travelers' opinion on the purpose of air travel and the preferred channels/devices used by them when booking air tickets. This report also examines travelers' opinions with regard to the average shopping frequency, preferred travel destinations, and the average time spent at airport retail outlets. In addition, the report examines the travelers' product shopping trends, and the key factors that motivate them to shop at airport retail stores. Furthermore, the report provides information categorized by age, gender, and annual income.

The majority of air travelers are traveling for business purposes rather than leisure. Online price comparison websites and airline websites are mostly preferred by travelers for booking air tickets, as these channels help them to save money by finding the best deals. Additionally, travel mobile apps are a great bonus for customers, as they are a kind of one-stop solution for booking air tickets. Competitive prices and last-minute gifts are prominent factors motivating travelers to purchase at airport retail stores

What else does this report offer?
- Travelers' average shopping frequency at airport retail outlets: analyzes the average number of times a traveler shops at an airport retail outlet
- Travelers' average time spent at airport retail outlets: evaluates time spent per visit by a traveler to an airport retail outlet
- Travelers' preferred channels when booking air tickets: determines what type of channels/devices are used by travelers when booking an air ticket
- Travelers' expenditure on product categories: evaluates travelers' expenditure on specific product categories per visit
- Travelers' key drivers of demand growth in airport retail: identifies key factors that are compelling travelers to purchase at airport retail stores
- Travelers' preferred destinations to travel to by air: highlights travelers' favorite destinations, which they intend to travel to by air over the next year

Scope

- The highest number of travelers prefer PC/Laptop when booking air tickets for travel abroad
- On average, 46% of female travelers shopped at duty-free airport retail outlets
- The majority of travelers purchased food and beverages from airport retail stores for consumption at the airport in the last 12 months
- Competitive prices and last-minute gifts are the key factors motivating travelers to purchase at airport retail stores
- Of travelers, 41% indicate that they intend to travel to the US by air in the next 12 months

Reasons To Buy

- The report analyzes the shopping patterns of travelers at airport retail stores and helps retail operators to realign business strategy
- The report identifies the most preferred channels/devices used by travelers to book air tickets, which helps travel operators to realign their marketing activities
- The report guides airport retailers to understand the key factors that motivate travelers to purchase at airport retail stores
- The report helps airport retailers to strengthen strategic framework by understanding travelers' average time spent and shopping frequency at airport retail shops
- The report highlights projected countries intended to be visited by travelers during the next 12 months, which will help travel operators to formulate effective business strategies.
 Table of Contents
Introduction Definitions Methodology and sample size Profile of travelers - overall Purpose of travel by air - business or leisure Key findings Purpose of travel by air - business or leisure Travelers preferred channels, device and class used while booking tickets Travelers preferred channels while booking tickets for abroad Travelers preferred device while booking tickets for abroad Travelers preferred class while booking tickets for abroad Travelers' average shopping frequency at airport retail outlets Travelers' average time spent at airport retail outlets Travelers' product shopping trends at airport retail stores Travelers' key factors for demand growth in airport retail Popular countries intend to travel by travelers Most preferable airport for shopping Appendix
  


List of Figures
Figure 1: Purpose of travel by air - business or leisure - Overall Figure 2: Purpose of travel by air - business or leisure - Age Figure 3: Purpose of travel by air - business or leisure - Gender Figure 4: Purpose of travel by air - business or leisure - Annual Income Figure 5: Travel Preference on the basis of - channels - Overall Figure 6: Travel Preference on the basis of - channels - Age Figure 7: Travel Preference on the basis of - channels - Gender Figure 8: Travel Preference on the basis of - channels - Annual Income Figure 9: Travel Preference on the basis of - devices - Overall Figure 10: Travel Preference on the basis of - class - Overall Figure 12: Travel Preference on the basis of - class - Age Figure 13: Travel Preference on the basis of - class - Gender Figure 14: Travel Preference on the basis of - class - Annual Income Figure 15: Average shopping frequency at airport - Overall Figure 17: Average shopping frequency at airport - Duty-Free - Age Figure 18: Average shopping frequency at airport - Duty Paid - Age Figure 19: Average shopping frequency at airport - Gender Figure 20: Average time spent at airport retail outlets - Overall Figure 21: Average time spent at airport retail outlets - Duty-Free - Age Figure 22: Average time spent at airport retail outlets - Duty Paid - Age Figure 23: Average time spent at airport retail outlets - Gender Figure 24: Product shopping trends at airport retail stores - Overall Figure 25: Expenses on each type of products - Overall Figure 25: Key factors driving demand in airport retail - Overall Figure 26: Popular countries prefer to travel by air - Overall Figure 27: Favorite airports for shopping - Globally Figure 28: Favorite airports in terms of retail experience - Globally

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