Global and China Mattress Industry 2014 Deep Research Report

 Chapter One Mattress Industry Overview 1
1.1 Mattress Definition 1
1.2 Mattress Classification and Application 1
1.3 Mattress Industry Chain 3
1.4 Mattress Industry Overview 4

Chapter Two Mattress International and China Market Analysis 5
2.1 Mattress Industry International Market Analysis 5
2.1.1 Mattress International Market Development History 5
2.1.2 Mattress Product and Technology Developments 6
2.1.3 Mattress Competitive Landscape Analysis 7
2.1.4 Mattress International Key Countries Development Status 8
2.1.5 Mattress International Market Development Trend 9
2.2 Mattress Industry China Market Analysis 11
2.2.1 Mattress China Market Development History 11
2.2.2 Mattress Product and Technology Developments 13
2.2.3 Mattress Competitive Landscape Analysis 15
2.2.4 Mattress China Key Regions Development Status 16
2.2.5 Mattress China Market Development Trend 18
2.3 Mattress International and China Market Comparison Analysis 19

Chapter Three Mattress Development Environmental Analysis 23
3.1 China Economic Environment Analysis 23
3.1.1 China GDP Analysis 23
3.1.2 China CPI Analysis 24
3.2 European Economic Environmental Analysis 26
3.3 United States Economic Environmental Analysis 27
3.4 Japan Economic Environmental Analysis 28
3.5 Global Economic Environmental Analysis 29

Chapter Four Mattress Development Policy and Plan 30
4.1 China Government Policy and Development Plan 30
4.2 Sub-Industry Policy Analysis 33
4.3 Local Policy and Development Analysis 34
4.4 Downstream Industry Policy and Demand Analysis 38
4.5 Hotspots and Influence Analysis 40

Chapter Five Mattress technological process and cost structure 41
5.1 mattress product technical parameters 41
5.2 Mattress Technical analysis 42
5.3 Mattress cost structure 44

Chapter Six 2009-2014 Mattress Productions Supply Sales Demand Market Status and Forecast 45
6.1 2009-2014 Mattress Capacity Production Overview 45
6.2 2009-2014 Mattress Production Market Share Analysis 53
6.3 2009-2014 Mattress Demand Overview 56
6.4 2009-2014 Mattress Supply Demand and Shortage 56
6.5 2009-2014 Mattress Import Export Consumption 57
6.6 2009-2014 Mattress Cost Price Production Value Gross Margin 57

Chapter Seven Mattress Key Manufacturers Analysis 60
7.1 SERTA 60
7.2 Sealy 64
7.3 Tempur-Pedic 69
7.4 KINGKOIL 73
7.5 Restonic 77
7.6 Musterring 80
7.7 McROSKEY AIRFLEX 84
7.8 Beddingking 87
7.9 Shanghai Slumberland soft furniture limited company 90
7.10 Eurasia Mattresses 95
7.11 Hillman 100
7.12 YALAN 105
7.13 Hunan province good night home furnishing industry limited company 114
7.14 Jisi Group 121
7.15 Wanbao 126
7.16 Lianle 134
7.17 Huaweimei 139
7.18 mengshen Company 144
7.19 Daziran 148
7.20 Yuanmengyuan 155
7.21 Weilan 160
7.22 Mousse bedroom supplies Limited 166
7.23 Fengyang 171

Chapter Eight Up and Down Stream Industry Analysis and Influence 175
8.1 Upstream Raw Materials Price Analysis and Influence 175
8.2 Upstream Equipments Market Analysis and Influence 177
8.3 Down Stream Demand Analysis and Influence 178
8.4 Alternative Products Analysis and Influence 180

Chapter Nine Mattress Marketing Channels Analysis 182
9.1 Mattress Marketing Channels Status 182
9.2 Mattress Marketing Channels Management 184
9.3 Mattress Marketing Channels Establishment 188
9.4 Mattress Marketing Channels Development Trend 190

Chapter Ten Mattress Industry Development Trend 191
10.1 2014-2019 Mattress Development Trend 191
10.2 2014-2019 Market Potential Forecast 192
10.3 2014-2019 R&D Trend 193
10.4 2014-2019 Marketing Channels Change Trend 194
10.5 2014-2019 Competition Pattern Development Trends 196
10.6 2014-2019 Import Export Development Trend 198

Chapter Eleven Mattress Industry Development Proposals 199
11.1 Macroeconomic Development Countermeasures 199
11.1.1 Macroscopic policy 201
11.1.2 Specific control measures 202
11.2 New Firms Enter Market Strategy 203
11.3 New Project Investment Proposals 204
11.4 Marketing Channel Strategy Proposals 206
11.5 Competitive Environment Strategy Proposals 209

Chapter Twelve Mattress New Project Investment Feasibility Analysis 211
12.1 Mattress Project SWOT Analysis 211
12.2 Mattress New Project Investment Feasibility Analysis 211
12.2.1 Project name 211
12.2.2 Project Products and Scale 211
12.2.3 Project Key Constructions 212
12.2.4 Project Schedule 212
12.2.5 Project Investment Feasibility 212

Chapter Thirteen Mattress Industry Research Conclusions 214

Figure Mattress Product Picture 1
Figure Mattress industry chain structure diagram 3
Figure 2006-2013 China mattress industry enterprises above Designated Size Industrial sales output value and forecast 13
Table Foreign mattress enterprise SWOT analysis 19
Table China mattress enterprise SWOT analysis 21
Figure 2005-2013 China GDP and Growth Rate 23
Figure 2005-2013 China CPI Change Trend 24
Figure 2005-2013 China PMI Change Trend 24
Figure 2005-2013 China Financial Revenue (Billion yuan) and Growth Rate 25
Figure 2005-2013 China Total Fixed Asset Investment (Billion yuan) and Growth Rate 25
Figure 2005-2013 European GDP Growth Rate 26
Figure 2006-2013 European CPI Change Trend 26
Figure 2005-2013 United States GDP Change Trend 27
Figure 2006-2013 United States CPI Change Trend 27
Figure 2005-2013 Japan GDP Change Trend 28
Figure 2006-2013 Japan CPI Change Trend 28
Table Major industry law, regulations and industry standards 30
Table mattress product technical parameters list 42
Figure mattress production process flow diagram 42
Table 2013 China mattress cost structure table 44
Table 2009-2014 Global Major Manufacturers Mattress Capacity and Total Capacity (10K Units) List 45
Table 2009-2014 Global Major Manufacturers Mattress Capacity Market Share List 46
Table 2009-2014 Global Major Manufacturers Mattress Production and Total Production (10K Units) List 46
Table 2009-2014 Global Major Manufacturers Mattress Production Market Share List 47
Figure 2009-2014 Global Mattress Capacity Production (10K Units) and Growth Rate 48
Table 2009-2014 Global Mattress Capacity Utilization Rate 49
Table 2009-2014 China Major Manufacturers Mattress Capacity and Total Capacity (10K Units) List 49
Table 2009-2014 China Major Manufacturers Mattress Capacity Market Share List 50
Table 2009-2014 China Major Manufacturers Mattress Production and Total Production (10K Units) List 50
Table 2009-2014 China Major Manufacturers Mattress Production Market Share List 51
Figure 2009-2014 China Mattress Capacity Production (10K Units) and Growth Rate 52
Table 2009-2014 China Mattress Capacity Utilization Rate List 52
Figure 2013 Global Major Manufacturers Mattress Production Market Share 53
Figure 2012 Global Major Manufacturers Mattress Production Market Share 54
Figure 2013 China Major Manufacturers Mattress Production Market Share 54
Figure 2012 China Major Manufacturers Mattress Production Market Share 55
Table 2009-2014 China mattress Capacity share in total global capacity 55
Table 2009-2014 China mattress production share in total global capacity 55
Table 2009-2014 China Mattress Demand (10K Units) and Growth Rate 56
Table 2009-2014 Global Mattress Supply Demand Shortage (10K Units) List 56
Table 2009-2014 China Mattress Supply Demand Shortage (10K Units) List 56
Table 2009-2014 China Mattress Production Import Export Consumption (10K Units) List 57
Table 2009-2014 China Major Manufacturers Mattress Price (RMB/Unit) List 57
Table 2009-2014 China Major Manufacturers Mattress Gross Margin List 58
Table 2009-2014 Global Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 59
Table 2009-2014 China Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 59
Table SERTA Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 60
Figure Serta Perfect sleeper Series Mattress Products 61
Figure Serta topology series mattress Products 62
Figure Serta Perfect Night of these columns mattress Products 62
Table 2009-2014 SERTA Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 62
Figure 2009-2014 SERTA Mattress Capacity Production (10K Units) and Growth Rate 63
Figure 2009-2014 SERTA Mattress Production Global Market Share 64
Table Sealy Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 64
Table 2009-2014 Sealy Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 67
Figure 2009-2014 Sealy Mattress Capacity Production (10K Units) and Growth Rate 68
Figure 2009-2014 Sealy Mattress Production Global Market Share 68
Table Tempur-Pedic Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 69
Table 2009-2014 Tempur-Pedic Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 71
Figure 2009-2014 Tempur-Pedic Mattress Capacity Production (10K Units) and Growth Rate 72
Figure 2009-2014 Tempur-Pedic Mattress Production Global Market Share 72
Table KINGKOIL Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 73
Table 2009-2014 KINGKOIL Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 75
Figure 2009-2014 KINGKOIL Mattress Capacity Production (10K Units) and Growth Rate 76
Figure 2009-2014 KINGKOIL Mattress Production Global Market Share 76
Table Restonic company information sheet ( product technical parameters, product application areas, producing area, production capacity, expansion plans, market position, contact information of 12 Content ) 77
Figure Restonic company products and technical parameterrs 78
Table 2009-2014 Restonic nest Mattress Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 79
2009-2014 Restonic of production capacity growth rate and crop growth rate 79
Figure 2009-2014 Restonic Mattress Production Global Market Share 80
Table Musterring company information sheet ( product technical parameters, product application areas, producing area, production capacity, expansion plans, market position, contact information of 12 Content ) 80
Figure Musterring company products and technical parameterrs 81
Table 2009-2014 Musterring Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 82
2009-2014 Musterring of production capacity growth rate and crop growth rate 83
Figure 2009-2014 Musterring Mattress Production Global Market Share 83
Table McROSKEY AIRFLEX company information sheet ( product technical parameters, product application areas, producing area, production capacity, expansion plans, market position, contact information of 12 Content ) 84
Figure McROSKEY AIRFLEX company products and technical parameterrs 85
Table 2009-2014 McROSKEY AIRFLEX Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 85
2009-2014 McROSKEY AIRFLEX of production capacity growth rate and crop growth rate 86
Figure 2009-2014 McROSKEY AIRFLEX Mattress Production Global Market Share 86
Table  Beddingking company information sheet ( product technical parameters, product application areas, producing area, production capacity, expansion plans, market position, contact information of 12 content） 87
Figure Beddingking company products and technical parameterrs 88
Table 2009-2014 Beddingking Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 89
2009-2014 Beddingking of production capacity growth rate and crop growth rate 89
Figure 2009-2014 Beddingking Mattress Production Global Market Share 90
Table Shanghai Slumberland soft furniture limited company Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 90
Figure Shanghai Slumberland soft furniture limited company Mattress Product Picture and Product Specifications List 92
Table 2009-2014 Slumberland Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 93
Figure 2009-2014 Slumberland Mattress Capacity Production (10K Units) and Growth Rate 94
Figure 2009-2014 Slumberland Mattress Production Global Market Share 94
Table Eurasia Mattresses Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 95
Figure Eurasia Mattresses Mattress Product Picture and Product Specifications List 98
Table 2009-2014 Eurasia Mattresses Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 98
Figure 2009-2014 Eurasia Mattresses Mattress Capacity Production (10K Units) and Growth Rate 99
Figure 2009-2014 Eurasia Mattresses Mattress Production Global Market Share 99
Table Hillman Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 100
Figure Hillman Mattress Product Picture and Product Specifications List 102
Table 2009-2014 Hillman Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 104
Figure 2009-2014 Hillman Mattress Capacity Production (10K Units) and Growth Rate 104
Figure 2009-2014 Hillman Mattress Production Global Market Share 105
Table Yalan Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 105
Figure Yalan Mattress Product Picture and Product Specifications List 109
Table 2009-2014 YALAN Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 113
Figure 2009-2014 YALAN Mattress Capacity Production (10K Units) and Growth Rate 113
Figure 2009-2014 YALAN Mattress Production Global Market Share 114
Table Hunan province good night home furnishing industry limited company Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 114
Figure Hunan province good night home furnishing industry limited company Mattress Product Picture and Product Specifications List 117
Table 2009-2014 good night Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 119
Figure 2009-2014 good night Mattress Capacity Production (10K Units) and Growth Rate 120
Figure 2009-2014 good night Mattress Production Global  Market Share 121
Table Jisi Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 121
Figure Jisi Group Mattress Product Picture and Product Specifications List 123
Table 2009-2014 Jisi Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 125
Figure 2009-2014 Jisi Mattress Capacity Production (10K Units) and Growth Rate 126
Figure 2009-2014 Jisi Mattress Production Global Market Share 126
Table Wanbao Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 127
Figure Wanbao Mattress Product Picture and Product Specifications List 130
Table 2009-2014 Wanbao Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 132
Figure 2009-2014 Wanbao Mattress Capacity Production (10K Units) and Growth Rate 133
Figure 2009-2014 Wanbao Mattress Production Global Market Share 133
Table Lianle Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 134
Figure Lianle Mattress Product Picture and Product Specifications List 136
Table 2009-2014 Lianle Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 137
Figure 2009-2014 Lianle Mattress Capacity Production (10K Units) and Growth Rate 138
Figure 2009-2014 Lianle Mattress Production Global Market Share 138
Table Huaweimei Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 139
Figure Huaweimei Mattress Product Picture and Product Specifications List 140
Table 2009-2014 Huaweimei Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 142
Figure 2009-2014 Huaweimei Mattress Capacity Production (10K Units) and Growth Rate 143
Figure 2009-2014 Huaweimei Mattress Production Global Market Share 143
Table mengshen Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 144
Figure mengshen Company Mattress Product Picture and Product Specifications List 146
Table 2009-2014 mengshen Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 147
Figure 2009-2014 mengshen Mattress Capacity Production (10K Units) and Growth Rate 148
Figure 2009-2014 mengshen Mattress Production Global Market Share 148
Table Daziran Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 149
Figure Daziran Mattress Product Picture and Product Specifications List 150
Table 2009-2014 Daziran Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 153
Figure 2009-2014 Daziran Mattress Capacity Production (10K Units) and Growth Rate 154
Figure 2009-2014 Daziran Mattress Production Global Market Share 155
Table Yuanmengyuan Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 155
Figure Yuanmengyuan Mattress Product Picture and Product Specifications List 156
Table 2009-2014 Yuanmengyuan Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 158
Figure 2009-2014 Yuanmengyuan Mattress Capacity Production (10K Units) and Growth Rate 159
Figure 2009-2014 Yuanmengyuan Mattress Production Global Market Share 160
Table Weilan Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 160
Figure Weilan Mattress Product Picture and Product Specifications List 162
Table 2009-2014 Weilan Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 164
Figure 2009-2014 Weilan Mattress Capacity Production (10K Units) and Growth Rate 165
Figure 2009-2014 Weilan Mattress Production Global Market Share 165
Table Mousse bedroom supplies Limited Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 166
Figure Mousse bedroom supplies Limited Mattress Product Picture and Product Specifications List 168
Table 2009-2014 Mousse Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 170
Figure 2009-2014 Mousse Mattress Capacity Production (10K Units) and Growth Rate 170
Figure 2009-2014 Mousse Mattress Production Global Market Share 171
Table Fengyang Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 171
Figure Fengyang Mattress Product Picture and Product Specifications List 173
Table 2009-2014 Fengyang Production (10K Units) Price Cost Profit (RMB/Unit) Production Value (100 Million RMB) Gross Margin List 174
Figure 2009-2014 Fengyang Mattress Capacity Production (10K Units) and Growth Rate 174
Figure 2009-2014 Fengyang Mattress Production Global Market Share 175
Table 2009-2011 Mattress raw material price List 175
Table Main mattress production equipment 177
Figure Mattress marketing mode 182
Figure Xilinmen Furniture Co. Ltd Sales network 184
Figure Hotel mattress business marketing flow chart 184
Table Mattress product attributes 184
Table Consumer market survey 185
Table List of furniture industry sales channels application, advantages and disadvantages 186
Table List of main large furniture store in China 187
Table 2014 China Mattress New Project SWOT Analysis List 211
Table Project Investment Items List 213
Table Mattress New Project Investment Return and Feasibility Analysis 213
 

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