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Brand Competition and Consumer Preference of 3C Products in China

Published: Nov, 2015 | Pages: 30 | Publisher: Market Intelligence & Consulting Institute
Industry: Consumer Electronics | Report Format: Electronic (PDF)

Using big data analytics, this research covers all top 3C branded products sold on China's two major online stores Tmall and JD, including desktop PCs, DSCs (Digital Still Cameras), DSLR (Digital Single-Lens Reflex) cameras, digital recorders, wearables, and game consoles. The analysis was conducted on the following dimensions: brand ranking by the number of items available, branded model ranking by each category of 3C products. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

List of Topics
Tmall and JD sales rankings of Chinese, foreign, and Taiwanese 3C product brands in the categories of desktop PCs, digital still cameras, DSLR (Digital Single-Lens Reflex) cameras, digital recorders, wearables, and game consoles
Sales analysis of abovementioned 3C products, touching on sales volume ranking of the best-selling models of major Chinese, foreign, and Taiwanese brands on Tmall and JD

List of Companies
Abardeen
 Acer
 AEE
 Apple
 ASO
 ASUS
 Canon
 Casio
 Deji
 Dell
 eNet
 Feng Li
 Fitbit
 Fujitsu
 Gaoshian Digital
 Gemai
 Getworth
 Gigabyte
 Gimit
 GoPro
 Haier
 Haoniu
 Hasee
 Hi-Peel
 HP
 Huawei
 Hyundai
 Inzee
 Julaimei
 Lenovo
 May'n
 Meee Gou
 Mimitoou
 Mloong
 MSI
 MSI
 Newsmy
 Nikon
 Olympus
 ORCS
 Ordro
 Palmhang
 Panasonic
 Pason
 Pentax
 Raytine
 RICH
 Samsung
 SJCAM
 Sony
 Tsinghua Tongfang
 Voyo
 Wanxing
 Websong
 Wondershare
 Xiaomi
 XTC
 Yipei
 YQ
 Table of Contents

1. Executive summary
1.1 Product Assortment
1.1.1 Desktop PC
1.1.2 Digital Still Camera
1.1.3 DSLR Camera
1.1.4 Digital Recorder
1.1.5 Wearable
1.1.6 Game Console
1.2 Product Sales
1.2.1 Desktop PC
1.2.2 Digital Still Camera
1.2.3 DSLR Camera
1.2.4 Digital Recorder
1.2.5 Wearable
1.2.6 Game Console

2. Research Objective

3. 3C Product Sales Tracking
3.1 Desktop PC
3.2 Digital Still Camera
3.3 DSLR Camera
3.4 Digital Recorder
3.5 Wearable
3.6 Game Console
Appendix
Glossary of Terms
List of Companies
List of Figures

Figure 1: Data Sources and Collection Methods for Desktop PCs
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
Figure 3: Branded Model Ranking by Sales Volume on Tmall and JD
Figure 4: Sales Volume Ranking by Chinese Desktop PC Model
Figure 5: Sales Volume Ranking by Foreign Desktop PC Model
Figure 6: Sales Volume Ranking by Taiwanese Desktop PC Model
Figure 7: Data Sources and Collection Methods for DSCs
Figure 8: Brand Ranking by Number of Items Available on Tmall and JD
Figure 9: Branded Model Ranking by Sales Volume on Tmall and JD
Figure 9: Sales Volume Ranking by Chinese DSC Model
Figure 10: Sales Volume Ranking by Foreign DSC Model
Figure 11: Data Sources and Collection Methods for DSLR Cameras
Figure 12: Brand Ranking by Number of Items Available on Tmall and JD
Figure 13: Branded Model Ranking by Sales Volume on Tmall and JD
Figure 14: Sales Volume Ranking by Foreign DSLR Model
Figure 15: Data Sources and Collection Methods for Digital Recorders
Figure 16: Brand Ranking by Number of Items Available on Tmall and JD
Figure 17: Branded Model Ranking by Sales Volume on Tmall and JD
Figure 18: Sales Volume Ranking by Foreign Digital Recorder Model
Figure 19: Sales Volume Ranking by Taiwanese Digital Recorder Model
Figure 20: Data Sources and Collection Methods for Wearables
Figure 21: Brand Ranking by Number of Items Available on Tmall and JD
Figure 22: Branded Model Ranking by Sales Volume on Tmall and JD
Figure 23: Sales Volume Ranking by Chinese Wearable Model
Figure 24: Sales Volume Ranking by Foreign Wearable Model
Figure 25: Sales Volume Ranking by Taiwanese Wearable Model
Figure 26: Data Sources and Collection Methods for Game Consoles
Figure 27: Brand Ranking by Number of Items Available on Tmall and JD
Figure 28: Branded Model Ranking by Sales Volume on Tmall and JD
Figure 29: Sales Volume Ranking by Chinese Game Console Model
Figure 30: Sales Volume Ranking by Taiwanese Game Console Model 



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